Amy Jo Coffey Returns from Month-Long Visiting Professorship in Spain
Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor, provided insights on media management during a month-long position as a visiting professor/researcher at the University of Navarra in Pamplona, Spain.
Coffey was invited and hosted by the university’s School of Communication, its Department of Media Management and Media Economics, and the School’s Center for Internet Studies and Digital Life. She taught media management, focusing on media innovation and entrepreneurship, and guided students in the development of new media products, business plan development and idea pitches.
As an invited researcher for the Center, Coffey collaborated with Dr. Mercedes Medina on a project involving immigrant digital news media preferences in Spain. She gave three presentations to both the department and the Center on her research involving non-English speaking audiences and advertiser valuation in the United States, as well as one on the value, joys, and challenges of interdisciplinary research for the Institute for Culture and Society.
The position was part of a year-long sabbatical during which she also is writing a textbook on media/audience analytics.