Amy Jo Coffey, University of Florida College of Journalism and Communications Telecommunication associate professor and director of the online Masters’ program in Audience Analytics, was the lead author for “The Efficacy of an Immersive 3D Virtual Versus 2D Web Environment in Intercultural Sensitivity Acquisition.” The paper was published online in Educational Technology Research and Development on Jan. 30.

This study compared intercultural sensitivity outcomes for cultural content delivered in an immersive 3D virtual environment like Second Life to that of a more traditional 2D web page. The research showed that a virtual immersive environment was a superior media platform for acquiring intercultural sensitivity. The results can guide cultural instructors or trainers toward the best platforms for content delivery to learners.

This study, funded by the Department of Defense, was an interdisciplinary collaboration with colleagues from the UF College of Engineering, and P.K. Yonge Developmental Research School.

Posted: February 2, 2017
Category: College News
Tagged as: Amy Jo Coffey, Department of Defense, Educational Technology Research and Development, Intercultural Sensitivity