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Zheng: Ads That Use Storytelling Can be Most Persuasive

Lu Zheng
Lu Zheng

University of Florida College of Journalism and Communications Assistant Professor of Advertising Lu Zheng discusses her research on narrative persuasion in an Academic Minute, broadcast on April 20, 2016.

The audio and transcript of her broadcast are available here.

The Academic Minute features researchers from colleges and universities around the world, keeping listeners abreast of what’s new and exciting in the academy.

Posted: April 20, 2016
Category: College News, Research News
Tagged as: ,

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