Cynthia Morton quoted in TV20 report on anti-smoking campaign
Adverting professor Cynthia Morton was quoted in WCJB TV20’s report of the effectiveness of the CDC’s latest anti-smoking advertisements. The commercials, which depict how smoking can affect an average person’s life, made headlines upon their release. The CDC study found that the commercials caused more than 100,000 people to quit smoking – double the goal for the campaign.
You can watch her interview online.