Curriculum: MAMC

Design and Management Courses

VIC 5326 Digital Media Layout and Design (3 credits)

Monday, 7 – 10 p.m. Eastern time

There is little doubt that the effectiveness of a mediated message is, in part, determined by its design and execution. For this reason, layout principles are as important in digital media as they are in the world of print. This course introduces you to the skills and concepts that will help you create documents for both print and interactivity. Using Adobe InDesign, you will apply your understanding of color, type, layout, and design to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design.

MMC 5277 Web Design Principles (4 credits)

Tuesday and Thursday, 8 – 10 p.m. Eastern time

By the end of this course you will be comfortable creating, coding and posting basic HTML and CSS files to the Internet. Equipped with a historical understanding of the web’s evolution and key industry-standard design guidelines to ensure strong online presentation, you will have a foundational knowledge of website creation and apply it to the planning, design and development of your own web page over the course of the semester. Critical thinking will be encouraged through your class interactions, projects, and online postings.

VIC 5325 Digital Imagery in Web Design (4 credits)

Tuesday and Thursday, 5:30 – 7:30 p.m. Eastern time

This course will familiarize students with the development and impact of imagery in interactive media. Students will learn how visual ‘language’ is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design and persuasive communication will be explored in this course. Students will develop communicative images using their knowledge gained through lectures, discussions and Photoshop training.

VIC5315 Corporate and Brand Identity on the Web (3 credits)

Wednesday, 7 – 10 p.m. Eastern time

This course synthesizes two different but complementary tools of communication: graphic design and assembly (both print and electronic). You will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied, through projects, to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork, designing logos, banners, icons and navigational elements for online and print. The artwork can then easily be exported to the Web or imported into other programs.

COM 6338 Advanced Web Topics 1: Programming and Specialized Topics (4 credits)

Tuesday and Thursday, 6 – 8 p.m. Eastern time

Students will be introduced to basic programming concepts utilizing JavaScript. The class will give hands-on experience in writing small programs, programming terminology, concepts, and best practices. Students will learn to write programs using such constructs as loops, statements, variables, and functions. Good programming habits will be covered, as well as program design, flow charting and architecture, and debugging techniques. The second half of the class will concentrate on HTML5 and best practices for using this exciting new version of web design and development.

MMC 6278 Advanced Web Topics 2: Advanced Design (4 credits)

Wednesday and Thursday, 6 – 8 p.m. Eastern time

This course concentrates on the importance of responsive design and how it has changed the way websites are designed to adapt to a wide variety of devices. Expanding from Advanced Web Topics 1, students will learn Jquery as well as designing with advanced CSS and HTML5.

MMC 6936 Web Interactivity and Engagement (3 credits)

Monday, 6 – 9 p.m. Eastern time

The purpose of this course is to provide you with an understanding of the most practical tool of a web manager, the content management system (CMS). Using WordPress, you will gain an understanding of CMSs and how they are valuable tools for saving time and handling large amounts of data. You will also learn more about server scripting using PHP and database integration with MySQL.

 

Core Theory and Methods Courses

MMC 5427 Research Methods in Digital Communications (3 credits)

Wednesday, 6 – 9 p.m. Eastern time

This course is designed to make you think strategically about how, why and with whom you interact via digital media. By the end of the course you should have fundamental understanding of research tools that will help you both plan for and evaluate the effectiveness of online communication methods including a multitude of social media and web tools. You will understand Search Engine Optimization (SEO) and the consequences – costs and benefits – of local and global messaging and interactivity.

MMC 6400 Digital Communication Theory (3 credits)

This class is asynchronous.

There could be a few live meetings during the semester. Time and date will be communicated by the instructor.

The purpose of this course is to explore the theoretical foundations of new media communication. We will trace the development of communication theories. We will also look at how the communication theories apply to new media research. In this course, you will: develop a working knowledge of theories that explain the world of mass media and users of the media, develop a working knowledge of theories that explain digital media communications, critically evaluate theories as applied to digital media communication problems, and develop a detailed understanding of a particular theoretical approach.

MMC 6936 Strategic Communication: Ethics and Concepts (3 credits)

This class is both asynchronous and live. Live meetings are Tuesday, 7 – 8 p.m. Eastern time

This course introduces you to the discipline of strategic communications and the ethical issues that can arise from its practice. Students are given a background in important concepts in strategic communication, including branding, target audiences, technologies of strategic communication, the history and evolution of strategic communication, and other topics. Armed with this knowledge, students are introduced to the schools of ethical thought, and apply these to real-world strategic communications contexts.

MMC 6936 Capstone (3 credits)

Saturday, 10 a.m. – 1 p.m. Eastern time

Your final course in the program will require you demonstrate what you can integrate and apply all important facets of what you’ve learned in your courses. Students will identify a real non-profit organization that requires a Web Designer. During the semester, you will create a strategic plan for using design to solve an important problem for the non-profit organization. You will then execute a Web project that helps the non-profit to achieve its strategic communications objectives.