Curriculum: Graduate Certificate

VIC 5315 Corporate and Brand Identity on the Web (3 credits)

Wednesday, 7 – 10 p.m. Eastern time

This course synthesizes two different but complementary tools of communication: graphic design and assembly (both print and electronic). You will learn the fundamental design principles and techniques for effective visual communication. These principles and techniques are applied, through projects, to achieve a communication objective across different platforms. Students can expect a practical, hands-on experience. A key tool for creating your digital work in this course is Adobe Illustrator. Illustrator is an effective tool for creating original artwork, designing logos, banners, icons and navigational elements for online and print. The artwork can then easily be exported to the Web or imported into other programs.

VIC 5325 Digital Imagery in Web Design (4 credits)

Tuesday and Thursday, 5:30 – 7:30 p.m. Eastern time

This course will familiarize students with the development and impact of imagery in interactive media. Students will learn how visual ‘language’ is the basis for developing contextual symbolic meanings that are shared throughout a culture. Semiotics, information design and persuasive communication will be explored in this course. Students will develop communicative images using their knowledge gained through lectures, discussions and Photoshop training.

VIC 5326  Digital Design and Layout (3 credits)

Monday, 7 – 10 p.m. Eastern time

There is little doubt that the effectiveness of a mediated message is, in part, determined by its design and execution. For this reason, layout principles are as important in digital media as they are in the world of print. This course introduces you to the skills and concepts that will help you create documents for both print and interactivity. Using Adobe InDesign, you will apply your understanding of color, type, layout, and design to create a portfolio project. While InDesign permits several possible workflows, this course will focus on those that most readily translate into digital design.

MMC 5277  Web Design Principles (4 credits)

Tuesday and Thursday, 8 – 10 p.m. Eastern time

By the end of this course you will be comfortable creating, coding and posting basic HTML and CSS files to the Internet. Equipped with a historical understanding of the web’s evolution and key industry-standard design guidelines to ensure strong online presentation, you will have a foundational knowledge of website creation and apply it to the planning, design and development of your own web page over the course of the semester. Critical thinking will be encouraged through your class interactions, projects, and online postings.