Web Publishing Tips
Craig Lee
University of Florida
Who are you?
- Does anyone in the room get a million hits a month on their blog?
- How many of you have a blog?
- Are you on MySpace? Facebook? Twitter?
- Anyone surf the Web on their phone?
- Do you have a Web site for your school paper?
- If you do, where is it hosted?
- Anyone doing convergence? RSS? Podcasting?
Why learn to code
“Do I have to learn HTML? I looked at that book and it was really fat.” — Student at 2003 FSPA
“Those who code as well as they design will always have an edge over those who only design.” — Cameron Moll
Blog and Content Management Systems pretty much demand it.
So you'll have an edge when you come to UF and register for MMC 3260 or JOU 4341.
Slide links:
Cameron Moll - http://www.cameronmoll.com/
JOU 4341 - http://www.macloo.com/syllabi/write/index.htm
MMC 3260 - http://iml.jou.ufl.edu/carlson/mmc5015/
Don’t believe me?
Still don’t believe me?
Still don’t believe me?
Don’t Forget Content
- Content is King (my favorite cliché)
- Good writing is as important on the web as it is in print (and some say you need to write differently for it)
- You don’t need to be limited to the content of the paper or broadcasts
- Words, photos, sound, and video can be combined for a compelling storytelling experience
Firefox
The web developer’s browser of choice
- Most standards-adherent browser available.
- Design for Firefox then fix what breaks in IE.
- Extensible:
Slide links
Firefox - http://www.mozilla.com/en-US/firefox/
Web Developer - https://addons.mozilla.org/en-US/firefox/addon/60
MeasureIt - https://addons.mozilla.org/en-US/firefox/addon/539
ColorZilla - https://addons.mozilla.org/en-US/firefox/addon/271
GreaseMonkey - https://addons.mozilla.org/en-US/firefox/addon/748
Firebug - https://addons.mozilla.org/en-US/firefox/addon/1843
The Web developer’s toolbox
The paid version: Adobe Creative Suite
- Adobe Dreamweaver
- The best mixed visual/code editor there is
- Easy enough for beginners, advanced enough for professionals
- Adobe Photoshop
- The gold standard for image editing
- Adobe Flash
- The easiest way to get into multimedia journalism
The Web developer’s toolbox
The free version
Books we love (and use)
- Spring into HTML and CSS
by Molly E. Holzschlag - Bulletproof Web Design, by Dan Cederholm
- HTML, XHTML, & CSS Visual Quickstart Guide
by Elizabeth Castro - Flash Journalism
by Mindy McAdams
(shameless plug)
Who am I?
- Web administrator, UF College of Journalism and Communications
- Former documentation and marketing communications editor at a computer software company
- 10+ years of experience in web publishing
- 10+ years of experience in print publishing
- B.A. degree in journalism from UCF
- FSPA convention alumnus, 1980 and 1981
- Former Editor of The Southwest (Miami) Lancer
The end
View this presentation at:
http://www.jou.ufl.edu/staff/clee/