Master’s Theses, 1999 – 2013
Antoine, Stania (2013). Off the Creamy Crack: YouTube and the Diffusion of Natural Hair as a New Beauty Aesthetic Among Black Women.
Balducci, Michael A (2013). A Zero-Star Recruit in a Five-Star World: The High Schooler in the College Recruitment Game.
Bhaila, A Sanam (2013). Use of Facebook by Undergraduate Students in Nepal: Trends and Roles Influencing Young People in Political and Civic Participation.
Borden, Jonathan (2013). The Impact of National Identity Factors in International Crisis.
Burns, Leah K (2013). Reputation Management Suggestions for a Chinese Corporation Expanding to the United States: An Analysis of Huawei.
Campbell, Theresa (2013). Blaxploitation as an Apparatus for Female Empowerment: How Pam Grier’s Films Redefined Notions of Gender and Race.
Chung, Jieun (2013). The Impact of the Health Campaign Message and Media on HPV Vaccine Intention Among Men and Women.
Churchill, Daniel P. (2013). Communicating Social Responsibility in Professional American Motorsports: An Analysis of Organizational Generated Content.
Correa, Erica (2013). Culture, an Aggregated Value in the Construction of Brand Identities of Companies from Developing Countries.
Cretul, Matthew (2013). Preparing Sports Reporters Of The Future: 21st Century Sports Reporting Practices and Curriculums.
Dawson, Tory A. (2013). Discovering the Disconnect: A Cognitive Analysis of Audience Perceptions and Media Personnel Realities for Women In Sports Broadcasting.
Fink, Gregory (2013). Manufacturer Influence on Tone in Product Reviews.
Finn, Marisa (2013). The Framing of the Mars Science Laboratory Mission by the Jet Propulsion Laboratory and the National Print Media.
Fu, Xuemeng (2013). Inter-Media Agenda Setting and Social Media: Understanding the Interplay among Chinese Social Media, Chinese State-Owned Media and US News Organizations on Reporting the Two Sessions.
Hu, Xiying (2013). How Differences in Product Involvement Influence the Emotional Response of the Chinese Consumer.
Jiang, Xi (2013). A Cross-Cultural Study of Crisis Response Strategy Effectiveness.
Ju, Ilyoung (2013). Brand Distinctiveness vs Brand Differentiation: A Consumer Perspective.
Karimipour, Nicki (2013). Suicide on the Sidelines: Media Portrayals of NFL Players’ Suicides from 2000 to 2012.
Lin, Jing Young (2013). Chinese Consumers’ Emotional Responses to the Eight Chinese Beauty Types.
Liu, Xi (2013). Effects of Social Information, Recommended Contribution Level, Gift Impact, and NPO Transparency on College Students’ Online Charitable Giving.
Lou, Yanqun (2013). Stakeholder Communication and Collaboration in the Digital Age: How US Higher Educational Institutions Engage Stakeholders on Social Networking Sites.
Lynch, Michelle (2013). Clicking for Charity: Exploring the Uses and Gratifications for Liking and Playing a Social Network Game for Social Good.
Netzler, Kristina (2013). @ProAthletes Practicing Celebrity on #Twitter: A Tweet-Point Shot.
Neubig, Julie Kay (2013). Analysis of Factors that Influence Men and Women 25 to 44 Years of Age to Seek Preventive Cholesterol Exams: Establishing Effective Communication Campaigns.
Polk, Callie Lynne (2013). Measuring an Organization’s Two-Way Symmetrical Communication and Perceived Authenticity and Their Relationship to Employee Advocacy.
Pulido Camargo, Adriana (2013). Beyond Accessibility: The Use of Social Network Sites by Blind and Visually Impaired Individuals.
Riedemann, Linda (2013). Faking Out the First Amendment? The Legislative Assault on Phony Facebook Profiles, Altered Images & Student Speech.
Rollins, Antionette (2013). Moderation Policies and Strategies of Four News Sites for User Generated Content.
Song, Baobao (2013). Corporate Social Responsibility In China: Luxury Consumers’ Attitude and Behaviors
Stephens, Caraline (2013). Understanding Salt Water Intrusion: Building a Media Campaign for Cedar Key, FL.
Wang, Ting (2013). Accountability Online: A Content Analysis of the Largest International Development Nonprofits in the United States Via Websites.
Wu, Linwan (2013). The Media Sequence Effect on Narrative Advertising.
Yablonsky, Lisa (2011). Analysis of Applied Persuasion Theory and Framing Effects in Astroturf Mobilization Campaigns for Telecommunications Deregulation.
Zhang, Fang (2013). How Governments Disseminate Information Through Social Media During a Disaster Preparedness Phase Effectively.
Zhang, Xinyi (2013). The Third US-China Strategic and Economic Dialogue: A Contrastive Study of Chinese and American Newspaper News Reporting.
Zhong, Yi (2013). Engaging Stakeholders through Weibo: How Multinational Public Relations Agencies Are Using Microblogging in China.
Bie, Bijie (2012). Talking About Public Health Risk: News Coverage of the NDM-1In India, United Kingdom, and the United States.
Bowe, Kristen (2012). Young People and Mobile News Behaviors.
Chase, David Jonathan (2013). College Students and Time-Shifted TV: a Uses and Gratifications Study.
Chen, Fannin (2012). Effects of Humorous Anti-Tobacco Videos in Social Media—the Medium Difference and The Influence of Context.
Cho, Eunju (2012). The Impact of Different Message Strategies In Government Public Relations.
Cui, Haishi (2012). Managing Fundraising Effectively in an Era of Economic Recovery: A National Study of the Relationship Between Stewardship Practices and Donor Retention.
Dong, Jingwei (2012). A Comparative Study of Xinhua and CNN’s Overseas News Bureaus.
Duncan, Megan (2012). The Effects of Source Documents on Recall and Credibility of News.
Eseke, Anthony Mmaduabuchi (2012). The Effects of Catechesis as Inoculation Against Negative Media Reports About The Catholic Church.
Gerber, Logan R. (2012). Community Relations: Measuring Impact in Professional Sports.
Gho, Jeonghui (2012). Learning About Race: An Exploratory Study Of Media Consumption and Racial Attitudes Toward Blacks Among Chinese Immigrant Students At The University Of Florida.
Harris, Michelle Lee (2012). Sexual Scandal Reportage 1960’s through 2000s: Proper Perspective or a Return to Yellow Journalism.
Holland, Candace A Market Competition, Station Ownership and Programming On Local Broadcast Television: An Empirical Analysis 2012 Summer Amy Jo Coffey, Chair Chan-Olmsted, Cleary, members MAMC
Houston, Heather Graver (2012). Political Attitudes in 140 Characters Or Less.
Huang, Jingyi (2012). Communicating Corporate Social Responsibility Through Social Media: An Analysis Of the Facebook Pages Of CSR Index Top 50 Companies.
Jang, Angel (2012). Fit Of CRS And Attribution In A Product-Harm Crisis: An Experimental Study In Crisis Communication.
Jieun, Lee (2012). The Effects Of Spokespersons’ Rank In An Organization and the Type of Selected Media Channels On Public Responses In Crisis Communication.
Kang, Eunju (2012). International Agenda-Setting And Agenda-Building: The Change Of US Public Perception Of South Korea.
Kim, Min Seon (2012). Examining The Effectiveness Of CEO Apology As A Crisis Response Strategy, According To Media Channel And Apology Strategy.
Lester, Armenthis (2012). The Coverage of Weight and Body Image in Mainstream vs African-American magazines: Is it All Just Black and White?
Li, Siwen (2012). Brand Audit of Disney in Mainland China.
Mallicoat, Megan (2012). Give The People What They Won’t Say They Want: The Challenge Of Interactive News For A Public Caught In An Online Identity Crisis.
Mirelis, Torres Y. (2012). Public Disclosure of Private Facts on Online Social Networks: Adapting Newsworthiness to the Facebook Age.
Morales, Monica (2012). Communication Processes of Multi-Sector Partnerships for Development: A Closer Look at Costa Rican Nonprofit Organization.
Oglesby, Calisha (2012). Narrative Themes Used in Children’s Food Advertising a Content Analysis.
Pinkston, Erin (2012). Rich Reality TV Performers and Materialism in Viewers: Connecting Parasocial Interaction and Cultivation Theory.
Sarthou, Shereen (2012). Issues Management on Facebook: How Fortune 500 Food Consumer Products Corporations Are Using Facebook For Obesity Issue Framing And Management.
Shen, Rubing (2012). Exploring the Communication Behaviors Of Chinese Environmental NDOs: a Study Of Public Relations From An Activist Perspective.
Shi, Mai (2012). CSR Communication Through Corporate Websites: A comparison Between the United States and China Fortune 500 Companies – A Stakeholder Perspective.
Sun, Jung (2012). The Correlation between China’s Agenda in Diplomacy Activities and the Media Agenda in the US: A Content Analysis on Chinese President HU’s Visit to the US.
Tan, Wanwei (2012). Facebook As A Tool For Marketing Communications and Brand Building.
Wahidi, Anam (2012). American and Pakistani Student Perspectives of Female Political Leaders.
Xu, Xinwen (2012). The Media Portrayals of American Women in Chinese Eyes: An Analysis of How Chinese Women and How US TV Serials Influence Those Perceptions.
Yang, Wei-Ling (2012). News Media and Crisis Life Cycle in a Transnational Environment: A Case Study of the Fox Conn’s Crisis in China.
Zhang, Xiaochen (2012). When Tea Culture Meets Coffee Culture: Coffee Culture in China and the Circuit of Culture.
Zhang, Xiaoxi (2012). Hegemony Discourse and Gender in realty Television Shows: A Critical Reading of Gender Discourse in If You Are The One and Only You.
Zhaohui, Su (2012). Early Journalism Influences on the Creative Style of Leo Burnett.
Ambayec, Kimberly (2011). International Non-Governmental Organizations: A Survey of Intercultural Communication Competence.
Chen, Chen-Ting (2011). Young Taiwanese male’s emotional responses to different types of beauty.
Chen, Xiaomo (2011). Understanding Chinese Affluent Consumers’ Wealth Flaunting Behavior on Weibo from a Cultural Perspective.
Gerlach, Kathryn Rose (2011). Direct-to-consumer advertising for a prescription sleep aid: predicting college students’ intentions to communicate with their physicians about the drug.
Gravina, Sarah (2011). MS Cross-National Conflict Shifting: The Case of the Deepwater Horizon Oil Spill.
Jarvinen, Vilma (2011). Exploring Marketing Insight: A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.
Lawrimore, Ginny Hoyle (2011). User Motivations for Social Networking Sites: Role of Entertainment, Information Gathering, and Interpersonal Utility.
Lee, Jiejun (2011). The Effects of Spokespersons’ ranks in an Organization and the Type of Selected Media Channels on Pubic Responses in Crisis Communication.
Lyui, Shine (2011). A Content Analysis of the Information Content Over-the-Counter Drug Advertising in Magazines
Maple, Thomas McPhie (2011). LeBron James and the Curse of Prosperity: Basketball, American Culture and National Ideology in the Global Digital Age.
Massaline, Tamekia Roeshawn (2011). The Influence of Gender on Corporate Social Responsibility Orientation.
Massicot, Christopher (2011). Character Portrayals in Direct-to-Consumer Advertising Targeting Elderly Consumers.
Michaelson, Laurie Rebecca Emotional Response to Photographic Images in Advertising Across Cultures.
Park, Kyung-Gook (2011). The Impact of Social Media on Social Capital: Examining use of Smartphones and Social Networking Services for Social Capital Accumulating.
Park, Young Eun (2011). Examining the Effects of Corporate Social Responsibility Logo.
Rodman, Lakeisha (2011). A Qualitative Analysis of Gender-Power Dynamics and HIV/AIDS Protective Behavior as Presented in Magazines that Target African American Women.
Ruiz, Mary-Elizabeth (2011). A Quantitative Content Analysis and Textual Analysis of Coca-Cola’s Crisis Response to Colombian Labor Rights Situation.
Shangvi, Tasha (2011). Gender, Discourse, Ideology, and Power: a Critical Reading of (Sex)text in Cosmopolitan, Maxim, Men’s Health, and Women’s Health.
Son, Hyunsang (2011). Adoption of Twitter and its effectiveness in e-WOM.
Tang, Xingyi (2011). Comrade China on the Big Screen: Chinese Culture, Homosexual Identity, and Homosexual Films in Mainland China.
Thomson, Jennifer (2011). The Advent of the Toned Body Ideal: Increasing Muscularity in Images Found in Seventeen Magazine.
Wu, Carol (2011). Young Taiwanese Women’s emotional Responses to Different Types of Beauty.
Zhang, Xuerui (2011). Microblogger’s Motivations to Spread Word-of-Mouth: A Grounded Theory of Chinese Microblogging Sites.
Bai, Verdia (2011). Intersectionality of Gender and Race in Asian Female Images: A Qualitative Content Analysis of U.S. Advertising Representation of Asian Women.
Bosilkovski, Christina (2011). Public Relations Roles and Power in U.S. Hospitals.
Flaten, Alan (2011). Understanding User Motivations for Playing Online Social Network Games.
Garcia, Maritza (2011). Geico: Kash, Caveman, Gecko. Does Congruity Between a Brand and Trade-Character Matter?
Liu, Hsiao-Ying (2011). Citizens’ Perception of Online Political Information Credibility and Impact on Attitude Towards the Candidate and Intentions for Political Participation: An Examination of the Involvement and Interactive Features.
Park, Na Young (2011). A Model of Agency-Client Transaction: Testing the Effect of Two-Way Symmetrical Communication on the Agency-Client Relationship.
Polesi, Cassiano (2011). Gatekeeping Applied to Public Relations: How a Newsroom Behavior Improves Knowledge Management.
Ruiz, Mary-Elizabeth S. (2011). A Quantitative Content Analysis and Textual Analysis of Coca-Cola’s Crisis Response to Colombian Labor Rights Situation.
Savu, Andreea L. (2011). The Contribution of Public Relations Roles and Activities in Building and Maintaining Successful Multi-Sector Partnerships for Social Change: A Case Study in Romania.
Tao, Weiting (2011). The Impact of Corporate Social Performance on Customer Satisfaction: A Cross-Industrial Analysis.
Beaton, Mathew R. (2010). Peer Influence on Attitudes Toward Cable News Channel Credibility.
Beaton, Mathew R. (2010). Peer Influence on Attitudes Toward Cable News Channel Credibility.
Chen, Chen (2010). Diffusion vs. Censorship: An Exploration Into The Use of Social Media By Domestic and International Non-Governmental Organizations in Mainland China.
Davis, Brittany Alana (2010). Women Foreign Correspondents and Women Journalists Who Work in the United States: A Look at the Factors and Influences That Shape Their Career Paths.
Go, Eun (2010). The Effects of Anti-Alcohol-Abuse Message Types on Rebellious Risk Takers.
Gutierrez, Kayla J (2010). Assessing Privacy for the “Me” Generation: Impression Management Behaviors and Privacy Attitudes Among Young Adult Users of Social Networking Sites.
Ha, Jin Hong (2010). The Effects of Organizational Ethics on Responsibility, Reputation and Behavioral Intention Management.
Hahn, Jennifer (2010). “Online Dialogic Features of Hospital Web Sites: a Quantitative Content Analysis.” MAMC.
Jung, Eun Hwa (2010). “Factors Influencing the Perceived Credibility of Diet-Nutrition Information Web-Sites.” MAMC.
Kim, Jihye (2010). The Effects of Message Strategies and Spokespersons in Direct-to-Consumer
(DTC) Advertising: Informational and Transformational Advertising.
Kim Daewook (2010). “Corporate Social Responsibility Practices and Organization Public Relationships Public Relations vs. Marketing Educators Perspectives.” MAMC.
Kim, Jaekyung (2010). “A Quantitative Framing Analysis of the Relationship Between International News Coverage and the Reputation of South Korea as Measured by Chicago Council Project.” MAMC.
Koo, Jakeun (2010). Assessing the Relationship Between Celebrity-Product Congruence and Endorser Credibility.
Lee, Chia-Lun (2010). Consumers’ Perceptions of Online Health Information Credibility: An
Examination of Site Sponsors and Interactivity.
Lee, Kyongsub (2010). “A Content Analysis of User-Shared TV Commercials.” MADV.
Lee, Seoungchul (2010). Brand-Ad Incongruency in High Product Involvement.
Loope, Tracy E. (2010). “Rural Women, Heart Disease, and Mass Media: the Heart Truth About Mass Media’s Role in Preventing Heart Disease in Rural America.” MAMC.
Madsen, Paige R (2010). The Impact of Laptop Computers, Cell Phones, Mobile Devices, Wireless Access, and Gender Differences of Online Sources and Legacy Media to Read News and Find New Information.
McAuliffe, Katherine (2010). “The Transition to Digital Terrestrial Television: A Comparison of the European Union and the United States.” MAMC.
Mehaffey, Kristofer (2010). “Product Placement in Comics: a Qualitative Study of Attitudes of Comic Book Readers.” MADV.
Murrhee, Kara Carnley (2010). “Regulation of Student Speech in the Digital Age: a Case Study of the Effects of Florida’s Anti-Cyber Bullying Law on Public School Student Expression Policies.” MAMC.
Phillips, Nicole Renee (2010). “Jah Cuban and It’s Miami Audience: A Case Study of Music as a Cultural Bridge.” MAMC.
Prawer, Sarah (2010). “Ethics and Social Media: An Analysis of Corporate Social Media Policies.” MAMC.
Qiu, Peng (2010). Audience Activity in the New Media Era: Chinese Fansubs of U.S. TV Shows.
Rice, Sarah Allison (2010). “Content Analysis of Weight-Loss Advertisements: a Comparison of African-American and Mainstream Magazines.” MADV.
Riediger, Stefanie S (2010). The Effect of Brand-Consumer Congruency on Brand Adoption Behavior in Social Networking Sites.
Rasmussen, Kristen (2010). “Lost But Not Abandoned (or Adversely Possessed): Using Real Property Law Doctrines to Find a Legal Guardian for Society’s Copyright Orphans.” MAMC.
Shapiro, Lindsay B. (2010). An Analysis of A Thousand Splendid Suns and the New York Times: Middle Eastern Women’s Issues.
Shin, Juneil (2010). The Effects of Anti-Alcohol-Abuse Message Types on Rebellious Risk Takers.
Sung, Kang Hoon (2010). The Impact of Online Comments on Attitude Toward Organizations Based on Individual’s Prior Attitude.
Wang, Qian (2010). Shades of Grey: Coverage by the Black and White Press in Florida.
Xu, Shifen (2010). Olymics: sports mega-event or political event? A comparison study of the U.S. and Chinese media coverage of Atlanta and Beijing Olympics.
Yang, Liuyi (2010). Is Branding on Social Networking Sites Fan Page Cultural Bounded?– Cultural Characteristics Manifested in Branding on U.S. and China Social Networking Sites Fan Pages.
Yang, Wei-Hsuan (2010). Will Consumers’ Level of Knowledge Influence Their Attitudes Toward Celebrity-Endorsed Products?
Ye, Xuan (2010). The Effectiveness of Narrative Advertising Under Context Effect.
York, Melanie (2010). “The Impact of Breast Size in Advertising and Breast Size Satisfaction on Attitude Toward the Ad, Attitude Toward the Brand and Purchase Intention.” MADV.
Bang, Ji-Young (2009). “Blogs and Their Impacts on Brands.” MAMC.
Bao, Xiangxin (2009). “Inactive Publics in Organizational Crisis: A test of Crisis Communication Strategies’ Effects on Information-Seeking Behavior and Attitudes.” MAMC.
Biddings, Adrienne T. (2009). “Myspace and Youtube: The New Safe Haven for Defamatory Content.” MAMC.
Bien, Yu-Shiang (2009). “The Meaning Transfer Between Country Personality and Brand Personality.” MADV.
Buntin, Alexis (2009). “Public Relations and Celebrity Charitable Organizations : A Study of the Eight Underlying Dimensions of Excellent Public Relations.” MAMC.
Canning, Brian F. (2009). “Fan Involvement and Sponsorship Effects of University of Florida Athletics.” MADV.
Cheng, Wen-Hsin (2009). “Effects of Internal Information Cues on Perceived Source Credibility and Attitude: an Analysis of Corporate Reputation, Brand Familiarity, and Consumer Expertise.” MAMC.
Cho, Moon Hee (2009). “Top Corporate Donors and Charitable Organizations: Utilizing the Coorientation Model to Examine Benefits and Relationships.” MAMC.
Del Castillo, Ernesto (2009). “The Role of Art in Political Communication.” MAMC.
Echevarria, Ilana (2009). “Latina Adolescent Use of the Internet to Search for Reproductive Health for Information.” MAMC.
Ehrlich, Amanda E. (2009). “Portrayal of Women in Print Advertisements for Hormonal Contraceptives: Using Qualitative Interviews and Focus Groups to Study Agency Professionals and Their Target Consumers.” MADV.
Guthrie, Kevin (2009). “Emotional Response to Typography: The Role of Typographic Variations in Emotional Response to Advertising.” MADV.
Haddock, Kate L. (2009). “Combating Identity Theft: A Comprehensive Analysis of the Federal Framework for Identity Theft Regulations.” MAMC.
Hall, Sara F. (2009). “Extent to Which the Federalist Papers Can be Viewed as a Seminal American Public Relations Campaign.” Spring 2009. MAMC.
Harris, Keitra Eunita (2009). “Exploring Advertising Campaigns and Bilingual Consumers: Studying Effects of Codeswitching and the Accommodation Theory. MADV.
Heck, Patrick T. (2009). “ Communicating Prevention: Communication Approaches in Gender-Based Violence Programming.” MAMC.
Henneberger, Sara (2009). “Knowledge, beliefs, and attitudes about the Human Papillomavirus vaccine among female college students: Does mass media exposure influence vaccine acceptance?” MAMC.
Jain Rajul (2009). “Coordination and Control of Global Public Relations in Multinational Corporations after International Mergers and Acquisitions: a Delphi Panel Investigation.” MAMC.
Lacanfora, Christina E. (2009). “An Experiment on the Effects of Fit and Motive on Perceptions of Corporate Social Responsibility: ExxonMobil, Chevron and Texaco.” MAMC.
Larson, Kristin Annette (2009). “He Says, She Says: A Comparison of Men and Women’s Perceptions of the Appeal of Female Models in Advertising .” MADV.
Lawhorne, Todd D. (2009). “Agenda-Setting and the BCS: Agenda-Setting Effects on Desired College Football Rankings in the Bowl Championship Series Poll.” . MAMC.
Lee, Jaejin (2009). “The Effect of Online Brand Community on Brand Loyalty: A Uses and Gratifications Perspective.” MADV.
Lee, Jinsuk (2009). “ Public Sector Crisis Communication in Korea 2003-2008.” MAMC.
Lee, Sang-Hoon (2009). “Samsung Heavy Industries? Crisis Response Strategies, the Topics and Tone of News Coverage Related to Taean Oil Spill: Content Analysis of the News Article of Five Korean Newspapers.” MAMC.
Mack, Catherine E. (2009). “Finding an Academic Home for Fundraising: An Exploratory Study of Scholars’ Perspectives.” MAMC.
Moore, Courtney E. (2009). “Stewarding Culture and Donors: A Study of Stewardship in the Fundraising Practices of U.S. Accredited Museums.” MAMC.
Ofarrill, Kaitlin P. (2009). “Communicating Cultural Risks: A Content Analysis of the Save Ellis Island Inc. and Friends of the Hunley Inc. Historic Preservation Campaigns.” MAMC.
Pafundi, Brian (2009). “Nancy, Greta, Casey, Oh My! Public Access to Criminal Records: a Look Behind the Curtain in the Age of the Twenty-Four Hour News Cycle.” MAMC.
Park, Hanna (2009). “The Association between the Public’s Perception of Government’s Crisis Communications and Government-Public Relationships.” MAMC
Parker, Anna C. (2009). “Issue Advertising: Effects of Frame Valance and Advertising Message Involvement on Attitudes and Behavior.” MADV.
Price, Yvonne (2009). “ Shaping Public Perceptions? The Science and Scientists in Science Fiction Television.” MAMC.
Rodriguez, Adrianna (2009). “Developing in the Law of Penalties for Access to Government Meetings Since 1995.” MAMC.
Shapiro, April Jennifer (2009). “Social Networks: Brand Familiarity’s Effects on Brand Personality.” MADV.
Shkolyar, Svetla (2009). “The NASA Shuttle Program: Local and National Newspaper Content Analysis.” MAMC.
Song, Jessica Jinah (2009). “Does Size Matter in Doing Good: An Exploratory Study of Small Business and Corporate Social Responsibility (CSR).” MAMC.
Tucker, Meredith A. (2009). “A Case Study: Oxfam International’s Make Trade Fair Campaign and Relationship Management Theory.” MAMC.
Turner, Katherine (2009). “Under the Umbrella: How the Merger with Viacom Influenced the Content of CBS’s Morning News.” MAMC.
Ulman, Taylor (2009). “Archetype and Brand Congruency in Advertising.” MADV.
Valdes, Jennifer M. (2009). “Images of Latin America: Managing Impressions Through Tourism Web Sites.” MAMC.
Walter, Kate (2009). “Public Relations Ethics and Social Networking Sites: Ethics of Public Relations Agencies that use MySpace and Facebook.” MAMC.
Wang, Ping (2009). “Product Placement as Public Relations: Examining the Role of Product Placement and Practitioners? Perceived Effectiveness of Product Placement in Social Media.” MAMC.
Wang, Xia (2009). “Corporate Social Responsibility Practices in Responding to Natural Disasters: The United States and China.” MAMC.
Warmington, Jennifer C. (2009). “Influence of Political Internet Campaigning on Voter Attitudes and Behaviors.” MAMC.
Zapata-Ramos, Mari L. (2009). “The Brand and Health Outcomes of Athletic Brand Ads.” MADV.
Yeh, Hsin (2009). “Public Relations, Corporate Social Performance, and Corporate Financial Performance Triangular Relationship in a Global View.” Summer 2009. Mary Ann Ferguson, Chair. Kiousis, Pelfrey, members. MAMC
Amescua Fcasadevante, Inigo (2008). “A Coney Island Goodbye.” MAMC.
Blevins, Kathryn M. (2008). “The Use of New Electronic Media: Issues and the Current Status in All 50 States.” MAMC.
Bornstein, Adam M. (2008). “???Juiced??? Media: Media Frames in Sports Magazines and Adolescent Steroid Use.” MAMC.
Chang, Han (2008). “A Semiotic Analysis of Hillary Clinton’s Photographic Image in Newsweek Magazine.” MAMC.
Cochie, Meredith Ann (2008). “Convergence in the Curriculum: A Survey of College Communications Programs.” MAMC.
Cusatis, Christine (2008). “Assessing the State of Math Education in ACEJMC Accredited and Non-Accredited Undergraduate Journalism Programs.” MAMC.
Delouvrier, Myriam (2008). “Microfinance Institutions’ Efforts in Building Mediated Relationships: A Quantitative Content Analysis.” MAMC.
Gao, Fangfang (2008). “Examining Journalist Blogs and Their Implications for Journalism in Mainland China: A Content Analysis of Journalist Blogs on Chinese Newspaper Web sites.” MAMC.
Holmes, Todd Andrew (2008). “Broadcasting in the Digital Age: An Exploratory Look into the Complexities of Multicasting and Ancillary Services.” MAMC.
Jung, Wan Seop (2008). “The Influence of Message Framing, Issue Involvement, and Nicotine Dependence on Effectiveness of Anti-Smoking PSAs.” MADV.
Kang, Mihyun (2008). “The Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising Among Korean Women.” MADV.
Kim, Minji (2008). “Globalization of Web Visual: A content Analysis of Visuals on the Local Web Sites of Global Brands.” MAMC.
Kim, Teresa Barber (2008). “Framing Terri Schiavo: A Content Analysis of the Oregonian and the St. Petersberg Times.” MAMC.
Kim, Yeon Soo (2008). “The Effects of Tabocco Industry’s Corporate Social Responsible Practices: Focusing on Phillip Morris.” MAMC.
Kumar, Rati (2008). “Understanding Religion: An In-depth Look at Islam & Christianity Analysis of the Online Communication Strategies Used by Religious Groups to Promote Their Ideologies.” MAMC.
Lee, Hyunmin (2008). “Examing Anti-Smoking Messages on the World Wide Web: A Content Analysis of Youth-Oriented Anti-Smoking Videos on YouTube.” MAMC.
Li, Dan (2008). “Behaviors and Motivations of Social Networking Sites Users—A Cross- Gender and Cross-Cultural Comparison.” MAMC.
Lim, Hyun Ji (2008). “The Influence of Cross-National Conflict Shifting on a Transnational Corporation’s Host Customers.” MAMC.
Lin, Jhih-syuan (2008). “The Antecedents and Consequences of Cross-Media Usgae: A Study of a TV Program’s Official Website.” MADV.
McAleenan, Shannon C. (2008). “Ownership Effects on Content: A Case Study of the Indianapolis Star.” MAMC.
Owen, Gordon Van (2008). “Newspapers and the Urban Growth: How an Old Medium Responds to Growing Trends.” MAMC.
Pena Ochoa, Karine E. (2008). “Intercultural Qualitative Communication Research in Latin America: The Impact of U.S. America and Bolivian Culture in International Development Projects in Bolivia.” MAMC.
Spoliansky, Jenine Y. (2008). “CSR’s Role in Surviving a Crisis: A Comparative Analysis.” MAMC.
Sugar, Anne M. (2008). “Social Media 101: Finding a Fit for Your Public Radio Station.” MAMC.
Xiang, Lingling (2008). “The Usage and Execution of Animals in TV Commercials: A Comparative Study Between China and U.S.” MADV.
Al Nashmi, Eisa (2007). “Political Discussions in the Arab World: A Look at Online Forums From Kuwait, Saudi Arabia, Jordan and Egypt.” MAMC.
Antonio, Sara E. (2007). “Dove Love: Online Consumer-Generated Content as a Gauge of Corporate Reputation in the Dove Campaign for Real Beauty.” MAMC.
Biondich, Kirsten L. (2007). “Operation Lemonade: Opus Dei’s Public Relations Campaign Against the Da Vinci Code.” MAMC.
Chen, Huan (2007). “Evaluation of Notebook Computer: A Cross National Study of the Effects of Country of Origin and Brand Name.” MADV.
Chen, Tzu-Yin (2007). “The Portrayal of Older People in Advertising- A content Analysis of Taiwan Times Advertising Award Winners from 1999 to 2004.” MADV.
Choi, Seoyoon (2007). “Effectiveness of Product Placement of Plot Connection: The Moderating Role of Prior Brand Evaluation and Involvement.” MADV.
Fenton, Karen (2007). ”Independent Filmmakers’ Attitudes Toward Product Placement in Film.” MADV.
Fernandes, Juliana (2007). “The Influence of Repeated Exposure to Negative Political Advertising on the Evaluations of Candidates and on Vote Intention.” MAMC.
French, Heather N. (2007). “Fair Posting: An Analysis of Available Defenses to Internet Service Providers Against Prosecution Under Fair Housing.” MAMC.
Ham, Chang Dae (2007). “The Effect of Advertising on Attitude toward County Brand under Conditions of Positive or Negative Publicity In case of American Attitude toward the Brand South Korea.” MADV.
Heaphy, Lauren C. (2007). “Gender Difference in Sports Advertising: A Qualitative Analysis Comparing Sports Product Advertising Targeting Men vs. Women.” MADV.
Kim, You Na (2007). “Cross-Cultural Comparisons of Executional Factors, Information Cues, Creative Strategies and Cultural Values on Korean and U.S. Banner Ads.” MAMC.
Ledesma, Angelique (2007). “Satellite Imagery: Friend or Foe?” MAMC.
Lee, Hyoungdong (2007). “How the Brand knowledge level, belief, experience predict the Customer’s Perception of Benefits on Product Attributes: An application in the Auto Industry.” MADV.
Locke, Christina M. (2007). “’Son of Sam’ Goes Incognito: Emerging Trends in Criminal Antiprofit Statutes.” MAMC.
Mason, Jonathan D. (2007). “The Influence of the European Commission Data Privacy Directive on Third Countries and the Passenger Name Record Controversy.” MAMC.
McMurray, Alison A. (2007). “Measuring Intercultural Sensitivity of International and Domestic College Students: The impact of international experience.” MAMC.
Meyer, Kristin I. (2007). “An Investigation into the Knowledge, Beliefs and Attitudes of Russian Students about HIV/AIDS.” MAMC.
Ni, Bimei (2007). “The portrayals of Racial Diversity in American Prime-Time TV Commercials.” MADV.
Odubela, Tolulope O (2007). “Contextualized Qualitative Research in Nigeria: Coercive isomorphic pressures of the socioeconomic and political environment on public relations practices.” MAMC.
Orlando, Stephen F. (2007). “A Real Bastard: Would the true father of the new journalism please stand up?” MAMC.
Rhoads, Jaclyn Sherman (2007). “Design Elements that Create Consistent Visual Identities In Advertising: A Qualitative Content Analysis of Beauty Product Campaigns in Magazine Advertisements Compared with their Web Sites.” MADV.
Rigby, Jessie D. (2007). “The Reagan Administration Communication Response to the Iran Arms Crisis.” MAMC.
Ritter, Eric A. (2007). “Effects of Ad Placement and Ad Type on Consumer Responses to Podcast Ads.” MADV
Shams, Hammad R. (2007). “Do they Really Hate Us?” MAMC.
Solaun, Leticia M. (2007). “ Corporate Social Responsibility in US Hispanic Business: An analysis of levels of participation and support.” MAMC.
Torres, Sylvia E. (2007). “Regulating Internet Music for Compensation & Distribution: Alternatives to an IP Market.” MAMC.
Tsai, Jiun-yi (2007). “Credibility of Corporate Blogs and Impact on Attitude Toward a Company.” MAMC.
Urriste, Sarah D. (2007). “Examining the Use of Fear Appeals in Political Spots During the 2004 Presidential Elections by the Candidates and their Campaigns.” MAMC.
Vera, Nadya M. (2007). “An Analysis of the Communication Efforts Made by Law-Abiding Animal Advocacy Groups About the Animal Enterprise Terrorism Act. MAMC.
Bagley, Andrew William (2006). “The Broadcast Flag: A White Flag For Fair Use?” MAMC.
Barulich, Danae (2006). “Beauty Match-Up and Self Concept Congruity in Advertising.” MADV.
Boswell, Marc B. (2006). “ The Pursuit of the Masculine Ideal: Differences among Heterosexual and Homosexual Males.” MADV.
Chiu, Dyani Lyn (2006). “Effects of the Absence or Presence of Music on Consumers’ Emotions Towards Product Placement.”
Choi, Hyeri (2006). “Gatekeeping Journalists’ Weblogs: The Influence of the Media Organizations and Individual Factors Over U.S. Journalists Perceived Autonomy.” MAMC.
Cueto, Elizabeth (2006). “Characteristics of Florida’s Hispanic Advertising: A Content Analysis of Current Advertisements Airing On.”
Danner, Benton (2006). “The State of Theory Building in Public Relations Ethics: A Critical Examination.”
Edwards, Heather (2006). “Reiterating or Discarding the Message? Frames in Newspaper Content Compared to Those in Reader-Submitted opinions.”
Fowler, Rebecca (2006). “Effectiveness of Disgusting Images as a Persuasion Tool in Public Service Announcements for Two-Sided Controversial Public Issues.”
Geltner, Ted (2006). “Literary Journalism at Sport Illustrated: Dan Jenkins, Frank Deford, and Roy Blount, Jr.” MAMC.
Ghanimi, Ziad (2006). “Sponsorship Advertising: Effects of Source, Narration Mode and Involvement with Sponsored Activity on Attitudes Towards the Sponsorship Attitudes Towards the Ad and Attitude Toward the Sponsor.” MADV.
Gudahl, Kelley Marie (2006). “The Effect of Model Size on Female Adolescents’ Body Image.” MADV.
Guadagno, Marie (2006). “Culture and the Clio’s: A Comparison of Clio Award-winning Television Commercials from the United States, the United Kingdom, and Australia.” MADV.
Hanan, Natalie Drew (2006). “Some are More Equal than Others: A Look at the Application of the Equal Opportunities Law.”
Hering, Ana-Klara (2006). “Operation Embed: A Phenomenological Study of theEmbedded Media Program From the Perspective of Marine Officers During the Iraq War.” MAMC.
Hilton, Jessica Marie (2006). “Subliminal Messages in Films and Their Effects on ESP.”
Hong, Young Shin (2006). “Relationship Maintenance with Financial Publics: Investor Relations Links of Forbes 200 Best Small Company Web Sites.” MAMC.
Hsu, Yi-Shan (2006). “Corporate Social Responsibility and Crisis Communication: Nike Taiwan Jordan Crisis vs. Paolyta Bullwild Crisis.” MAMC.
Huang, Chun-Hsin (2006). “A Framing Analysis of the Military Procurement in Taiwan.” MAMC.
Hyland, Amanda (2006). “The Taming of the Internet: A New Approach to Third Party Internet Defamation.” MAMC.
Landreville, Kristen (2006). “The Issue of Terrorism in the 2004 Presidential Election: A Content Analysis of the Television News Coverage.” MAMC.
Lee, Hyung-Min (2006). “New Paradigm of Public Diplomacy and Broadened Relationship Building: A Comparative Analysis of Foreign Governments’ Web Sites.”
Lim, Dong Jin (2006). “The Effect of Involvement on Message Sidedness.” MADV.
McNealy, Jasmine (2006). “Spam and the First Amendment: A Survey of State Statutory and Common Law Remedies to Unsolicited Commercial E-mail.” MAMC.
Millwee, Casey (2006). “Standardization of International Advertising in Latin America: A Comparison of Advertisements from the United States and Costa Rica.” MADV.
Ozdora, Emel Isil (2006). “The Reputation Management of the Big Four Public Accounting Firms After the Enron and Arthur Andersen Scandals.”
Park, Ji Mi (2006). “How Good Brands Do Better: Finding Feasible Communication Strategies when Brand Extension is Decided.” MADV.
Patterson, Natasha (2006). “A Womanist Discourse Analysis of the Comedic Discourse of Jackie ‘Moms’ Mabley.” MAMC.
Pretty, Kara Chaney (2006). “Accountability and the Nonprofit Sector.”
Rausch, Paula (2006). “Cyberdieting: Blogs as Adjuncts to Women’s Weight Loss Efforts.” MAMC.
Rodriguez, Mario (2006). “Phenomenology of MAV Research.” MAMC.
Rosier, Scarlett (2006). “ A Comparison of U.S. and Latin American Clio Award Winning Advertisements.” MADV.
Shin, Jeannie (2006). “An Analysis of the Perception and reality of IMC in Corporate Public Relations: A Study of South Korea.”
Sink, Ashley Dyess (2006). “Identity and Community in the Weblogs of Muslim Women of Middle Eastern and North African Descent Living in the United States.”
Teagle, Maya (2006). “The Effects of Orchestration on Attitudes Towards the Advertisement and Towards the Brand.” MADV.
Ticer, Wesley (2006). “U.S. Air Force Public Affairs Officers: A Qualitative Study of Education and Training.”
Tsai, Yi-Jong (2006). “An Exploratory Study on Corporate Blogs: the Potential of Corporate Blogging to be a New Public Relations Tool.” MAMC.
Villaruel, Kathleen (2006). “Characteristics of Successful Advertising Sales Representatives.” MADV.
Wood, Sarah (2006). “Fast, Painless and Pound Shedding: A Framing Analysis of Diet and Fitness Content in Teen and Women’s Magazines. MAMC.
Zhang, Rong (2006). “Explore Chinese Audiences’ Attitude and Behavior Toward Product Placement in Television Programs.”
Aguilar, Jorge (2005). “Viewing America: A Qualitative Analysis of How Nicaraguan Citizens Perceive U.S. Lifestyles and How U.S. Television Programming Influences.”
Aubuchon, Joshua (2005). “A Framing Analysis of the 2004 Student Government Election at the University of Florida in a College Media Setting.”
Bailey, Terri Ann (2005). “Framing the Experience of Aging: An Analysis of U.S. Newspaper Discourse on Middle Age.”
Bortz, Eli Justin (2005). “The New Journalism and Its Editors: Hunter S. Thompson, Tom Wolfe and Their Early Experiences.”
Boudreaux, Brian Joel (2005). “Using the Contingency Theory of Accommodation to Understand Crisis Management.”
Celeste, Manoucheka (2005). “Media Portrayals of Cubans and Haitians: A Comparative Study.”
Chao, Wan-Ping (2005). “Gender Portrayals in Taiwan’s Television Commercials: A Content Analysis of Times Advertising.”
Cunningham, James H. (2005). “Juxtaposed Integration Matrix: A Crisis Communication Tool.”
DellaVedova, Joseph P. (2005). “Measuring Relationships: A Model for Evaluating U.S. Air Force Public Affairs Programs.”
Dixit, Yamini (2005). Indian Award-Winning Advertisements: A Content Analysis.”
Dunn, Laura Christine (2005). “The Effects of the Bipartisan Campaign Finance Reform Act on Federal Congressional Candidates: A Case Study.”
Emir, Askin (2005). “Development of Media Planning and Buying in a Developing Country: Turkey.”
Evans, Gina (2005). “Analyzing Political Television Buys: A Content Analysis of Media Purchases for the U.S. Senate Race in the Tampa Media Market.”
Folino, Lesley Alison Rumley (2005). “Why States Have Begun Flipping the Switch on False Light Invasion of Privacy: A Study of Common Law and State Statutory Law.”
Goldstein, Jessica Ashleigh (2005). “Tennis + Sex = Increased Popularity: Using a Content Analysis to Examine the Covers of Tennis Magazine from 2000-2004.”
Hatton, Dawn A. (2005). “The 2004 Republican National Convention: A Content Analysis of Religious and Value-Oriented Frames.”
Hsu, Hua-Ching (2005). “Taiwan Online Newspaper Coverage: The Framing of the 2004 U.S. Presidential Election.”
Hsu, Yang-Hsin (2005). “Blending East and West: A Content Analysis of Taiwanese Award-winning TV Commercials from 1998-2003.”
Huckeba, Jennifer Lee (2005). “Emotional Response to Beauty.”
Hutcherson, Mandelyn (2005). “Dialogic Communication in the Nonprofit Sector: How Are Colleges and Universities Interacting on the Web?”
Islam, Camelia (2005). “Brand Placement in Video Games and Adolescents.”
Kim, Hokyung (2005). “Experimental Tests of Cognitive Busyness and Expectancy Effects in Text-Based versus Graphic-Based Communication.”
Lee, Yang-Hwan (2005). “Difference of Mobile Communication Technology: Assessing the Factors Affecting Cellular Mobile Phone Diffusion at the Country Level.”
Lin, Shuyu (2005). “A Public Relations Campaign of Corporate Social Responsibility: A Test of Cognitive Processing Model of a CSR Message.”
Lozano, Robyn Danielle (2005). “The Impact of Mood on Recall of Brand Placements in the Movies.”
Mattingly, Gary (2005). “The 2000 Republican National Convention: How African Americans were Portrayed and Used to Frame Issue Concerns and Candidate Attributes.”
McShane, Meghan (2005). “The FCC’s Broadcast Ownership Rules and the Role of Judicial Review.”
Pemberton, Sunny Skye (2005). “The Keys to Florida’s Fourth Estate: Unlocking the Source of Access Education in the Sunshine State.”
Qin, Yao (2005). “The Impact of Culture and Ideology on Framing: Comparing Chinese and U.S. Weekly News Magazines’ Coverage of the SARS Epidemic.”
Regan, Christina E. (2005). “Creeping Commercialism on Children’s Public Television Programming and its Effects on the Relationship Between PBS and Parents of Child Viewers.”
Rodriguez, Alaina M. (2005). “MBTI Temperaments: The Relationship Between MBTI Temperaments and Advertising Careers.”
Saliba, John Keith (2005). “Hayes, Herr, & Sack: Esquire Goes to Vietnam.”
Senkova, Natalia (2005). “Advertising Message Strategy in Russian Award-Winning Commercials.”
Sheaffer, Lisa (2005). “Identity Crisis: Why Do General Women’s Sports Magazines Fail?”
Smith, Kristina (2005). “Optimization of Goldberg’s Five Factor Model of Human Personality for the Measure of Brand Personality.”
Taylor, Kimberly (2005). “Promise or Peril: How Elite Newspapers Frame Stem Cell Research.”
Thompson, Cassandra (2005). “Trying to Do It Alone and Failing in an Authoritarian State: A Study of the Independent Trinidad.”
Wang, Yimin (2005). “Cross-National Conflict Shifting: A Case Study of the Dupont Teflon Crisis in China.”
Willet, Phil (2005). “Are There Unique Groups of Advertising Creatives with Different Informational Needs?”
Westerman, John G. (2005). “Framing and Second Level Agenda Setting of the Issue of Outsourcing: Lou Dobbs and Thomas Friedman 2003-2004.”
Yeon, Hye Min (2005). “Interactive Communications Features on Nonprofit Organizations’ Web Pages for the Practice of Excellence in Public Relations.”
Amon, Faith (2004). “Organizational Change Communication, Identity, Image and Culture: The Case of Care International.”
Braun, Sandra (2004). “The Effects of Political Systems/Structures on the Practice/Education of Public Relations in Bulgaria.”
Brewer, Thomas W. (2004). “The Secret Lives of Government Documents: Balancing Public Access and National Security in an Age of Terrorism.”
Chandler, Amanda S. (2004). “Exploring the Attitudes and Opinions Between Generations Towards the Use of Multimedia in the Christian Church.”
Deng, Qichao (2004). “Creative Execution: Content Analysis of Chinese Award-Winning Television Commercials in 1997-2003.”
Drayton, Kandra (2004). “Motherhood: How it Effects Women in Newsrooms Experiences.”
Farkas, Julia Ann (2004). “Taming the Telemarketing Tirade: The Jurisdictional Reach of the FTC and FCC Under the National Do Not Call Act.”
Ferris, Christyne (2004). “The Effect of Schema-Congruity on Emotional Response.”
Ford, Ross (2004). “Emotional Response and the Web-Ad Schema.”
Han, Seung Hoon (2004). “Framing Analysis of the New York Times and the Guradian Regarding Mad Cow Disease From 1986 to 2002.”
Homer, Megan J. (2004). “College Males’ Awareness of and Attitudes toward the Human Papillomavirus.”
Laughner, Nissa (2004). “The Cable Netherworld: Exploring Cable Property Rights and Constitutional Protections For Those Rights.”
Leonard, Adam (2004). “Integral Communication.”
Lin, En-Ying (2004). “Starbucks Effect in Taiwan: A Study of Global Consumer Culture.”
Marshall, Stephen William (2004). “An Exploratory Video-On-Demand Analysis: Identifying Early Adopters and Attitudes Toward Potential Advertising.”
Martin, Justin David (2004). “Religion, Science and Public Education: Newspaper Coverage of the Origins’ Debate in Ohio’s Public Schools.
McLean, Johnny (2004). “Ray Washington’s Literary Journalism: The Novelization and the Resulting Heteroglossia of the Syndicated Newspaper Column Cracker Florida.”
Montano, Jesse (2004). “Characteristics of U.S. Hispanic Advertising: A Comparison of Award-winning and Non-award-winning commercials.”
Priest, Staci Lyn (2004). “Public Relations in Primetime: A Framing Analysis of the West Wing.”
Rhodes, Richards M (2004). “Analyzing Digital Television: Using the Diffusion of Innovation Theory to Better Inform Policy.”
Sara, Harmala Kaur (2004). “Effects of Cultural Differences and Product Types on Advertising Effectiveness in Costa Rica and the U.S.”
Schmid, Laura A. (2004). “Newspaper Framing of Postpartum Depression: The Andrea Yates Case.”
Shah, Aarambh (2004). “Subculture Perspective of Money and Humorous Advertising.”
Spielman, Darren Joel (2004). “Trademark Parody: Why Nobody Knows What’s Going On!”
Stein, Dena (2004). “Testing the Reliability and Validity of a Brand Measurement Tool.”
Swann, Cody A. (2004). “Web Designs Effect on Perceived Credibility of Online News Stories.”
Thomas, Julia (2004). “Professional Commitment to Advertising: The Relationship Between Advertising Education and Professional Commitment.”
VandeKerckhove, Megan V. (2004). “Domestic Public Diplomacy, Public Relations Strategy and Foreign Policy During the Persian Gulf War—Implications for Democracy.”
Weber, Nadine (2004). “Communicating Transparency Through Corporate Web Sites.”
Westover, David S. Jr. (2004). “Interpreting the Embedded Media Experience: A Qualitative Study of Military-Media Relations During the War in Iraq.”
You, In-Myoung. (2004). “Product Placement Belief and Product Usage Behavior in South Korea and the United States.”
Aiken, Allison (2003). “Framing Analysis of the New York Times and Le MondeFollowing the Attacks of September 11.”
Aloor, Lalita (2003). “The Pharmaceutical Industry’s Use of the Internet as a Relationship Marketing Tool.”
Barclay, Courtney (2003). “Balancing the Right to Privacy and the Right of Access: Access to Child-Abuse Records in the 50 States.”
Belin, Amy (2003). “Product Placement of Alcohol in Teen Movies: A Qualitative Analysis of Perceptions and Attitudes of High School Students.”
Blake, Matthew (2003). “The Transparent Gate: Online and Print Editions at Two Central Florida Newspapers.”
Bortree, Denise Sevick (2003). “Effects of Format on Reader’s Perceptions of Online News.”
Bravo, Vanessa (2003). “The Costa Rican Press on the Internet: The First Ten Years.”
Caramanica, Mark (2003). “Privacy Rights and Access to Computerized Public Records: Developments in State Case Law and Social Science Research.”
Ehas, Kay (2003). “Ideological Influences on North Carolina Health Reporters’ Coverage of Smoking and Health.”
Ferguson, Kendra (2003). “Alignment Advertising.”
Jeganathan, Raghunathan (2003). “A Content Analysis of Animation in CLIO Award Winning Commercials from the Last Two Decades.”
Jones, Michele Kathleen (2003). “Bias and Objectivity in the Cold War Reporting of Marguerite Higgins.”
Ki, Eyun-Jung (2003). “Relationship Maintenance Strategies on Websites.”
Kim, Jeesun (2003). “The Effects of Organization-Public Relationships and Product-Related Attribute Beliefs on Brand Attitude and Purchase Intention: Using Relationship Theory and Expectancy-Value Model
Kim, Sungwoo (2003). “Exploring Factors Influencing Personal Digital Assistance (PDA) Adoption.”
Kitayama, Atsuko (2003). “Journalism Meets a Business Decision: A Case Study of CNN.com, Its Creation and Development, and the Effects of the Company Merger with America Online.”
Klingler, Elenore Cotter (2003). “The Visual Artists Rights Act: An American Experiment in Moral Rights.”
Maxfield, Sean (2003). “Media at the Movies: Analyzing the Movie-Viewing Audience.”
Parish, Nancy Benton (2003). “Contigency Theory: Understanding Sports Franchises’ Community Relations and Team Foundations. A Case Study of the Orlando Magic.”
Pu, Yu-Rong (2003). “Comparison of Cosmetic Advertisements: Strategies for Cultural Adaptations in Women’s Magazines in Taiwan.”
Ragsdale, Andrew Mark (2003). “Effects of Extensive Television and Newspaper Exposure to Terrorism Reporting on Fear of Victimization and Curtailing Civil Liberties: Media Use Interactions and Gender Differences.”
Randazza, Marc John (2003). “High-Tech Coalition Politics in the 2000 Presidential Election.”
Smith, Jennifer (2003). “Perspectives of Media Framing in the Regard to National Hockey League Athlete Retirement.”
Thompson, Erin J. (2003). “The Framing of Organ and Tissue Donation—A Framing Analysis of the Nation’s Elite Newspapers.”
Ren, Wen (2003). “Radio Business on the World Wide Web: A Content Analysis of Terrestrial and Internet-Only Radio Stations in the United States.”
Singh, Ajatshatru (2003). “The Emotional FLM: Bringing Emotion to the Center of the Elaboration Likelihood Model.”
Zerba, Amy (2003). “Perceived Motives for Clicking on Multimedia Features on News Web Sties: An Exploratory Study.
Bartels, Wendy-Lin (2002). “Defining Agricultural Biotechnology: A Framing Analysis of Newspaper Coverage of the Starlink Corn Incident in the United States From Aug. 2000 to Dec 2000.”
Beatty, Tanya (2002). “Tobacco Reportage in Italy’s Daily Newspaper, “Corriere Della Serra.”
Broadway, Susan Camille (2002). “Health Information Consumers Use of the Internet.”
Cabagnot, Rocky M. (2002). “Celebrities and the Right of Publicity: A Study of Economic Damages and Moral Rights.”
Chebli, Ivanna T. (2002). “Traditional vs Feminist Representations in Lebanese Women’s Magazines.”
Connolly-Ahern, Colleen (2002). “Hyperlink Proximity: An Assessment of Pharmaceutical Web Site Advertising in the Absence of FDA Regulation.”
Duda, Carrie E. (2002). “Correlation Between Individual Personality and Brand Personality.”
Graceffo, III, Jerlando (2002). “A Qualitative Examination of College Students’ Perceptions and Attitudes Toward Binge Drinking: A Framework For PSA Developers.”
Hardy, Gregory Vincent (2002). “There are Worse Things Than Journalism: A Critical Biography of the Literary Journalism of P.J. O’Rourke.”
Hodges, Erika (2002). “A Case Study of the Florida Panthers Hockey Club and How It Was Covered By the South Florida Sun-Sentinel Newspaper.”
Hyde, Sarah Elizabeth (2002). “E Pluribus Hispanic-Univision’s Primer Impacto and the practice of Panethnicity.”
Lee, Choongok (2002). “Competitive Advantage of the Broadband Internet: A Case Study Between South Korea and the United States.”
Lee, Sanghoon (2002). “The Communication Effect of Provocative Advertising and Humorous Provocative Advertising.”
Lemanski, Jennifer (2002). “The Impact of Heuristic Cues on the Effectiveness of Threatening Appeals.”
Linn, Michael William (2002). “The Journalism of Hunter S. Thompson: From Sports Reporter to Gonzo Journalist.”
Liu, Fang (2002). “The Broadcast TV Networks’ Strategic Alliances with Internet Ventures within the Context of the Convergence of the Internet and TV-Cases of NBC, CBS, ABC, FOX, The WB, AND UPB.”
Lyons, Julia Hunt (2002). “Audit Trials: A New Methodology for Gatekeeping Research.”
Marino, Rob (2002). “Development of the Knight Foundation Commission on Intercollegiate Athletics and its Impact on College Sports 1989-2001.”
McGrath, Bridget (2002). “Ethnic Identity and Media Use Among Second Generation Korean-American University.”
Mencher, Brian (2002). “Juvenile Record Access in the United States: The Emergence of Openness.”
Nakanishi, Shigeki (2002). “Media and Foreign Policy: Agenda-Setting Effects in the Early Stages of the Bosnian Conflict.”
Schwarz, Heather (2002). “Campaign Finance: Contributions, Expenditures and Finding Political Equality.”
Scileppi, David (2002). “The Fifth Amendment: A Journalist’s New Best Friend? An Analysis of a Journalist’s Confidential Sources From a Property Perspective.”
Shahi, Laura Hunt (2002). “Conception Convergences: A Study of Public Diplomacy and Public Relations in U.S. and Cuban Relations Throughout the Bay of Pigs and Elian Gonzalez Issues.”
Shepley, Kristen Adams (2002). “Media Coverage of Female Athletes: An Analysis of Sports Illustrated Magazine, 1993 – 2000.”
Shim, Hyerin (2002). “The Internet as a Public Relations Tool: Study of Korean Practitioners’ Perceptions.”
Song, BongKun (2002). “The Study on Parents’ Attitude toward Video Games and the usage of the Video Game Rating System.”
Terrill, Jeffrey P. (2002). “Trademark Owners’ Protection From Cyberpiracy: Legislative, Judicial and Arbitration Developments.”
Trammell, Kathleen (2002). “Health Belief Model in an Interactive Age.”
Wu, Xu (2002). “Another Collision–How Mainstream Chinese and American Newspapers Framed the Sino-US Spy Plane Collision.”
Adali, Elif (2001). “Exploring the Subcultural Differences According to Hofstede’s 4-D Model: The Case of Multicultural Generation Y in the United States.”
Akay, Ebru (2001). “The Effects of Executional Elements of Advertisements on the Perception of Brand Personality.”
Berger, Stephanie (2001). “Breaking Up News—An Investment in the Online Newspaper’s Future? Effects of Linear and Nonlinear Hypertext Formats on Users’ Recall, Reading, Satisfaction, and Perceived Story Credibility.”
Boyer, Lori (2001). “Black Racial Identity Theory, The Racial Identity Attitude Scale, and The Race-based Recruitment Brochure for African American Students.”
Campbell, Traci Joy (2001). “Understanding Motivations Behind Occupational Choice for African American Students in Mass Communication.”
Chae, Mijong (2001). “The Study of the Television Network Web Sites.”
Choi, Inhee (2001). “Emotional Advertising in Mature Brand: Brand Loyalty’s Moderating Role in Emotional Response, Brand Attitude, and Purchase Intent.”
Chitnis, Ketan (2001). “Communication Strategies for Family Planning: An Ethnographic Study of Males in India.”
Endo, Michiyo (2001). “Innovativeness in the Corporate Video Environment: Producers’ Willingness to Adopt Streaming Media.”
Ford, Amber (2001). “Educational Television Viewing Preferences of Adolescents.”
Friedman, Meredith (2001), “Product Placement in PG-Rated Movies: A Qualitative Analysis of Perceptions and Attitudes of Child and Adult Audiences.”
Hamilton, Hannah M. (2001). “Seeking Excellence: A Study of Public Relations at the U.S. Geological Survey.”
Hwang, Su Yeon (2001). “Korean Television Uses and Gratifications of Korean Immigrants in the United States.”
Kang, Cheolju (2001). “Elaboration of Media Uses and Motivations in Knowledge Acquisition on Mad Cow Disease Issue.”
Kang, Won-Pyo (2001). “A Study of Effectiveness on Web Advertising: Motivational Category of Web Site and Ad Size.”
M’Cormack, Fredline A. O. (2001). “A Framing Analysis of Newspaper Coverage of Children Orphaned Through Aids in Kenya From 1997 to 1999.”
Moulden, Amy (2001). “Newspaper Copy Desks in 2000: The Impact of Pagination, Design and Journalism Education.”
Ortiz, Alex (2001). “Ethnic Assimilation, National Identity, and Mass Media: An Analysis of Radio Use in Hardee County, Florida.”
Poppy, Kathryn Schreyer (2001). “Human and Gender Struggle Within the FOX Television Program ‘Ally McBeal’: A Qualitative Content Analysis of Gender Conflict Themes.”
Rollet, Edouard (2001). “Diving or Drowning? Immersive Images and their Effects on the Participant’s Experience.”
Roodenburg, Johanna M. (2001). “The Government’s New Found World Wide Wallet: The Taxation of Electronic Products Sold Through Electronic Commerce.”
Rucker-Reaves, Niki (2001). “Identifying the Symbols Associated with the Personality of a University.”
Sadler, Elena Anne (2001). “Elian Gonzalez: Comparing Two Newspapers in the Multicultural South Florida Community.”
Savage II, Lorenzo (2001). “Perceptions of African-American College Students on the Ethical Nature of Advertising.”
Shanadi, Govind (2001). “The Relationship Between Ethnic and Home-Country Media Use and Social Identity Among Second-Generation Indian-American College Students.”
Shullman, Deanna Kendall (2001). “An In-depth Look At 42 U.S.C. Section 1983 as it Applies to and Has Been Used Against Media Defendants.”
Singh, Janmejai (2001). “Effectiveness of Anti-Tobacco Campaigns: Validating Measures of Child-Friendly Retailing of Tobacco Products in 305 Convenience Stores and Gas Stations in Florida.”
Sorrells, James L., III (2001). “Using the Health Belief Model to Examine Intention to be Tested for the Human Papillomavirus.”
Woo, Chong Moo (2001). “Optimal AAD-AB-PI Measures in the Journal of Advertising: 1991 Through 2000.”
Zabad, Hadi Omran (2001). “Analysis of Executional Variables: Examinations of Lebanese Award-Winning Advertising.”
Arden, Jeneen (2000). “Characteristics of Globalization in U.S. Advertising: Newsweek Magazine 1995-1999.”
Barth, Michelle A. (2000). “Portrayals of African-Americans: A Comparison of Jeb Bush’s 1994 & 1998 Campaign Advertising.”
Carlton, Catherine J. (2000). “Investigative Records Exceptions to Access Laws in the 50 States and the District of Columbia.”
Choi, Ji-Won (2000). “A Study of the Relationship Between the Nationality of Advertising and the Emotional Response Toward Advertising Among American Students.”
Choi, Youjin (2000). “The Influence of Sex Composition in Powerful Positions on Public Relations Practitioners’ Gender -Related Perceptions.”
Clark, Andrew (2000). “Strengthening the Ties That Bind: Exploring the Relationship Between A Government, a Region, and a Radio Station.”
Clark, Naeemah (2000). “As Their Worlds Turn: A Framing Analysis of Teenage Story Lines in Daytime Dramas.”
Coffey, David (2000). “Coverage of China’s Three Gorges Dam in the Globe and Mail and New York Times.”
DeBarba, Elizabeth (2000). “The Relationship Between Public Relations Counsel and Legal Counsel in Fortune 500 Companies.”
Dixit, Shailaja (2000). “Knowledge, Attitudes, Opinions, and Beliefs Regarding Family Planning Among Hindu, Slum-Dwelling Women in Delhi: Implications for Development of Effective Channels of Information, Education and Communication.”
Feldman, Brett (2000). “Computing ‘Actual Cost’: How States Have Addressed the Issue of Electronic Storage When Assessing Copy Fees for Electronic Public Records.”
Gongora, Eileen (2000). Use of Computer-Assisted Reporting in Florida Newspapers with a Circulation of 20,000 and Below.”
Gopalakrishnan, Vijoy Kumar (2000). ” The Effect of Demographics and Psychographics on Audiences’ Media Involvement.”
Hornaman, Lisa Beth (2000). “Public Relations Education and the Public Relations Profession.”
Kipke, Jennifer L. (2000). “State Bar Regulation of Attorney Advertising: Are the Filing Rules Too Restrictive?”
Michael, Sonya (2000). “The Effect of In-Arena Signage and Promotion on the Purchase Behavior and Purchase Intentions of Spectators at National Hockey League Games.”
Park, Jung-Ki (2000). “Contributions of Information Technology to Symmetrical Communication Systems in Employee Relations: Corporate Internal Communications Managers’ Perception of Information Technology.”
Parker, Brian (2000). “Affective Dimensions of Brand Personality.”
Pilcher, Jayna Rae (2000). “Communication Challenges and Opportunities in Girl Scouting”.
Sawyer, Starling Brooke (2000). ” The Impact of Perceptions and Barriers Facing Female Managers in Public Relations.”
Scharold, Margaret L. (2000). “The Evaluation of Brand Placements in Movies: An Exploration of Industry Opinion on the Value of Measuring Emotional Response.”
Sohar, Kathleen (2000). “Rene Anselmo and the Panamsat Corporation: A Case-study of Leadership and Competitive Business Strategy in the International Satellite Communications Marketplace.”
Soodan, Kathy-Ann-Marie (2000). “The Perception of Advertising on Transaction Journalistic Web Sites.”
Sung, Yo-Lan (2000). “Women’s Images: A Study of General Interest Magazine Advertisements in Taiwan.”
Wallmeyer, Elizabeth Johnson (2000). ” Open Meeting Laws: A Comparison of the Fifty States and The District of Columbia.”
Awadzi, Kezia Dzifa (1999). “Media Dependency and Opinion-Holding Regarding U.S. Media Credibility in Covering Africa.”
Ayer, Rebecca (1999). “ In the Midst of a Tragedy: Crisis Management at the University of Florida.”
Berardi, Jennifer (1999). “Message Credibility: A Multidimensional Scale for Measurement.”
Bleichwell, Scott (1999). “The Evolution and Future of the American Forces Network Europe.”
Conrad, Christian (1999). “The Feasibility and Constitutionality of Government Attempts to Regulate Encrypted Electronic Communications.”
Daigle Jr., John L. (1999). “Why Do The Media Cover Certain Candidates More Than Others In Local Elections: The Antecedents of News Coverage in the 1999 Duval County Elections.”
Figueroa, Daniel (1999). “The Birth of a Network: An Inside Look at CNN en Espanol.”
Floyd, Susan S. (1999). “Identifying the Feminist Group Consciousness Attitude in Florida Citizens and Its Implications for Political Campaigns.”
Force, Kelly (1999). “Effects of Informative Versus General Content on Attitudes, Patronage Intentions, and Recall for an Advertised Service.”
Gill, Kimberly (1999). “Seeing the Forests for the Trees: Communication and Relationship Building Tactics of Activist Groups and Forest Products Companies.”
Hearn, Jennifer Gilstrap (1999). “The Public Relations Uses of the World Wide Web by Environmental Groups.”
Homsy, Marianne (1999). “Emotional Response to Color in Fashion Advertisements.”
Janowsky, Christine (1999). “The Impact of Feminization on the Public Relations Industry.”
Keoun, Bradley Craig (1999). “Nat Hentoff: Journalistic Custodian of the First Amendment.”
Kim, Jihye (1999). “Measuring Publicity Exposure within the Issue Life Cycle: Proposing New Way of Media Content Analysis for Issue Management-Based on Microsoft Antitrust Trial Case.”
Pattillo, James (1999). “The Attitudes and Practices of Public Relations Models by Attorneys in the State.”
Perry, Daniel Richard (1999). “Credibility and Brand Personality in Commercial Advertising: Does the Credibility of an Advertisement Affect the Personality of the Brand Created by the Advertisement?”
Robinson, Margaret C. (1999). “Sponsorship Awareness, Purchase Intentions and Purchase Behavior of Professional Tennis Spectators.”
Settlemyre, Lyn P. (1999). “Creating a Brand Personality: The Effects of Executional Elements.”
Shafer, Dana (1999). “Newspaper Coverage of UF Football Athletes and How it Has Changed Since 1965: A Qualitative and Quantitative Study.”
Smith, Aidan (1999). “Network Television News Magazines: Bringing Sensational Journalism to Primetime.”
Syed, Syraj (1999). “A Paradigm for Ethical Communication.”
Wesley, Jr. Carlos (1999). “Gender Issues in the Media: A Comparative Study of Brazilian Newspapers O Globo and O Dia.