Faculty research profiles
Michael F. Weigold
Summary
Dr. Weigold’s research interests are consumer behavior, health campaigns and warning labels. He has conducted research in advertising and impression management, information seeking, and political communication.
Recent publications
Arens, W. F., Weigold, M. F., & Arens, C. (2007). Contemporary advertising. Burr-Ridge, IL: McGraw-Hill.
Weigold, Treise, Rausch (Spring, 2007). Handbook on Communicating and Disseminating Behavioral Science (Chapter 3. The State of Science Communication Theory, Research and Best Practices), to be published Spring, 2007.
Chamberlin, B. F., Popescu, C., & Weigold, M. F. (2006). Merging the use of legal research and the practices of social science: Comparing state access laws. In Reynolds & Bartlett (Eds.). Communication and Law: Multidisciplinary Approaches to Research. Hillsdale, NJ: Erlbaum.
Keywords
Advertising, image formation, warning labels, health communication, disease prevention, campaign research
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