Faculty research profiles
Moon Lee
Summary
Moon J. Lee (Ph.D., 2001, University of Florida) is an associate professor in the Department of Public Relations at the University of Florida. She was previously an associate professor at the Edward R. Murrow School of Communication. Lee’s research focuses primarily on development and evaluation of new communication technologies (e.g., Hansen, Lee, & Forer, 2002; Lee, 1998, Lee, Tedder, & Ferguson, 1999; Lee, 2002), health communication campaigns (e.g. Lee & Ferguson, 2002), and information processing and decision-making process of individuals (especially young adults). Lee serves as a PI and a co-PI for several grant projects. They include the development and evaluation of “Self-voicing Test” and “Generator of Accessible Tests” at Educational Testing Service , “Expanding Hypertext,” a new text presentation technology, and “Effective Communication with Rebels for the Prevention of Binge Drinking” with the Alcohol and Drug Abuse Program at WSU.
Recent publications
Arganbright, M. & Lee, M. (in press) Does exposure to sexual hip-hop music videos influence the sexual attitudes of college students? Mass Communication and Society. Lee, M. J., Bichard, S, & Irey, M. S. (2009) American College Students' Stereotypes of Different Ethnicities in Relation to Media Use: What Are They Watching? The Howard Journal of Communications, 20(1), 95-110 Xie G. & Lee, M. J. (2008), Anticipated Experience of Motion Pictures Based on Arousal Seeking Tendency, The Journal of Social Psychology, 148(3), 277-292. Lee, M. J., & Bichard, S. (2006). Effective communication targeting college students for the prevention of binge-drinking: Are they rebels? Health Communication, 20(3) 299-308. Lee M. J., Xie, G., & Tedder, M. C. (2006). Effective computer text design to enhance readers' recall: Text formats, individual working memory capacity and content type. Journal of Technical Writing and Communication, 36(1) 57-73. (Nominated for the 2006 National Council of Teachers of English Best Article Award) Lee, M. J. (2005). Hypertext: Does disorientation matter? Introducing expanding hypertext based on adventurousness. Journal of Computer Mediated Communication, 10(3). Hansen, E. G., Mislevy, R. J., Steinberg, L. S., Lee, M. J., & Forer, D. C. (2005). Accessibility of tests for individuals with disabilities within a validity framework. System: An International Journal of Educational Technology and Applied Linguistics, 33(1), 107-133. Lee, M. J. (2004). Introducing expanding hypertext based on working memory capacity and the feeling of disorientation: Tailored communication through effective hypertext design. Journal of Educational Computing Research, 30(3), 171-195. Lee, M. J., & Tedder, M. C. (2003). The effects of three different computer texts on readers' recall (based on working memory, risk-taking tendencies, and hypertext familiarity and knowledge). Computers in Human Behavior, 19(6), 767-783. Lee, M. J., & Ferguson, M. A. (2002). The effects of anti-tobacco advertisements based on risk-taking tendencies: Realistic fear ads versus gross humor ads. Journalism & Mass Communication Quarterly, 79(4), 945-963. Hansen, E., Lee, M. J., & Forer, D. (April 2002). A 'Self-Voicing' test for people with visual and learning disabilities. Journal of Visual Impairment and Blindness, 96(4), 273-275.
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