Faculty research profiles
Mary Ann T. Ferguson
Summary
Dr. Ferguson has conducted research on many health related topics including tobacco, gambling, environmental health, and disaster planning. Her other applied research studies include several statewide political polls for Florida newspapers, public opinion polls of residents for city and county government, polls of minorities, polls of homeowners, polls of association members, and dozens of readership and viewership studies. An area of Dr. Ferguson’s research is in communicating about health risks. This work is primarily concerned with how individual differences in risk taking affect attention to and acceptance of persuasive messages designed to reduce risky behaviors. She also conducts research in corporate social responsibility and ethics.
Recent publications
Refereed Articles:
Jin, C.H. & Ferguson, M.A. Satisfaction, corporate credibility, CEO reputation, and leadership effects on public relationshiprs. (Manuscript submitted to Corporate Reputation Review, 2006)
Lim, J.S. Lin, S.Y. Ferguson, M.A. & Kiousis, S. the effect of message sidedness on perceptions of corporate social responsibility (CSR) and attitudes toward the company. Communication Research, 2006.
Keywords
Addictions; Advertising; Alcohol Or Alcoholism; Business Communications; Cancer Prevention; Communications; Dependency; Electronic Commerce; Health Promotion; Health Psychology; Journalism; Marketing Research; Organizational Theory and Behavior; Program Evaluation (health Sciences); Program Evaluation (social Sciences); Public Opinion; Public Relations; Smoking Behavior; Substance Abuse; Substance Abuse Prevention; Surveys and Survey Research; Women's Health, Bioterrorism; Health Communication; Organizational Communication; Public Relations; Risk Communication; Social Responsibility/Ethics; Terrorism
The Campaign for the University of Florida