Faculty research profiles
Linda Childers Hon
Summary
Dr. Hon’s research involves developing relationship theory and instrumentation vis-à-vis organizations’ major stakeholders, including customers, investors/donors, employees, government, the community, and activist publics. Measurement of relationship strategies and outcomes is a critical component of evaluating the effectiveness of public relations. The other major focus is gender issues in public relations, particularly women in the workplace.
Recent publications
Eyun-Jung Ki and Linda Hon, “Testing the Linkages among the Organization-Public Relationship and Attitude and Behavioral Intentions, “ Journal of Public Relations Research, Vol. 19, No. 1, 2007.
Eyun-Jung Ki and Linda Hon, “Relationship Maintenance Strategies on Fortune 500 Company Web sites,” Journal of Communication Management, Vol. 10, No. 2, 27-43, 2006.
Linda Hon, “The Mosaic of Public Relations Evaluation,” Brazilian Journal of Organizational Communication and Public Relations, Vol. 2, No. 2, 96-115, 2005.
Keywords
Professional training, newsroom training
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