Faculty research profiles
Lisa Duke Cornell
Summary
Dr. Duke-Cornell’s gender work has addressed the links between identity, meaning making, and text as a consumption object. Advertising for fashion/beauty products, such as those featured in teen magazines, have been surprisingly consistent in the ways in the ways they portray girls and women. Therefore, as a teacher of creative, Dr. Duke-Cornell turned her attention to the ways in such “creative” concepts are produced with such uniformity/regularity. In an overview of the state of advertising research, Stewart (1992) noted, “The topic of creativity is a surprisingly rare focus of research in a discipline that promotes creativity as one of its more important products” (p. 13). The creative product – how it is conceived and developed – has been the focus of her recent research efforts. Not only is creativity an area that is under-studied, it meshes well with Dr. Duke-Cornell’s interests, talents and teaching area.
Recent publications
Labre, M. and Duke, L. L. (2006). “Between feminine empowerment and subjugation: Sexualizing the violent female hero in the Buffy Vampire Slayer game.” In Critical Readings: Violence and the Media, Weaver, C. K. and Carter, C., eds. Maidenhead and New York: Open University Press.
Michael Solomon, Lisa Duke Cornell, Amit Nizan (2008). Launch! Advertising and Promotion in Real Time. Publisher: Flat World Knowledge
Keywords
Advertising, Educational Evaluation Or Assessment, Gender Issues, Journalism, Mass Communication, Racism Or Race, Advertising, Creativity, Gender, Qualitative, Representation
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