Faculty research profiles
Juan-Carlos Molleda
Summary
Dr. Molleda’s research interests are in global corporate public relations management (i.e., coordination and control mechanism for public affairs / public relations in transnational corporations) and public relations practices, regulations, and social roles in Latin America. He has introduced to the international academic community the concept and theory of cross-national conflict shifting, the Latin American School of Public Relations and the social roles of public relations in Brazil and Colombia.
Recent publications
Molleda, J.C., Connolly-Ahern, C., & Quinn, C. (2005). Cross-national conflict shifting: expanding a theory of global public relations management through quantitative content analysis. Journalism Studies, 6(1), 87-102.
Molleda, J.C., & Suárez, A.M. (2005). Challenges in Colombia for public relations professionals: a qualitative assessment of the economic and political environments. Public Relations Review, 31, 21-29.
Molleda, J.C., & Chance, S. (2005). The state of Latin American press freedom. Journalism Studies, 6(4), 530-534.
Moreno, A., & Molleda, J.C. (2005, December-2006 January). Las relaciones públicas en México: Contextos económico, político y mediático en un proceso histórico de cambios [Public relations in Mexico: economic, politic and media contexts in a historical process of changes]. Razón y Palabra, 48. Available at http://www.razonypalabra.org.mx/anteriores/n48/morenomolleda.html
Molleda, J.C., & Suárez, A.M. (2006). Engaging Colombian coffee growers in dialogue: Social report’s campaign of the Departmental Committee of Antioquia. In M.G. Parkinson & D. Ekachai (Eds.), International and intercultural public relations: A campaign case approach (pp. 306-319). Boston, MA: Pearson Education/Allyn and Bacon.
Molleda, J.C., & Alhassan, A.D.* (2006). Professional views on the Nigeria Institute of Public Relations’ law and enforcement. Public Relations Review, 32, 66-68.
Zoch, L.M., & Molleda, J.C. (2006). Building a theoretical model of media relations using framing, information subsidies and agenda building. In C.H. Botan & V. Hazleton (Eds.), Public Relations Theory II (pp. 279-309). Mahwah, NJ: Lawrence Erlbaum Associates.
Molleda, J.C. (2006). Investigación cualitativa y contextual en Venezuela: El impacto de los ambientes socioeconómico y político sobre el ejercicio de las relaciones públicas [Qualitative and contextualizad research in Venezuela: The impact of the socioeconomic and political environments on public relations practice]. Razón y Palabra, 51. Available at www.razonypalabra.org.mx
Moreno, A., Molleda, J.C., & Suárez, A.M. (2006). Comunicación estratégica y relaciones públicas en entornos socioeconómicos y políticos en transición: Estudio contextual comparativo en Colombia, México y Venezuela [Strategic communication and public relations in socioeconomic and political contexts in transition: Contextualizad and comparative research in Colombia, Mexico and Venezuela]. Razón y Palabra, 51. Available at www.razonypalabra.org.mx
Molleda, J.C., & Moreno, A. (2006). The transitional socioeconomic and political environments of public relations in Mexico. Public Relations Review, 32, 104-109.
Molleda, J.C. & Moreno, A. (in press). Balancing public relations with socioeconomic and political environments in transition: comparative, contextualized research of Columbia, Mexico, and Venezuela. Journalism and Mass Communication Monographs.
Molleda, J.C. (2008). Contextualized qualitative research in Venezuela: coercive isomorphic pressures of the socioeconomic and political environments on public relations practices. Journal of Public Relations Research, 20, 1-22.
Keywords
Global public relations, International public relations, Social partnership building, Social alliance building, International business communication, International corporate communication.
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