Faculty research profiles
Debbie M. Treise
Summary
Dr. Treise’s research focuses on issues in science and health communication, and preventive health messages. She has received numerous grants from NASA Marshall Space Flight Center, Kaiser Family Foundation, Women and Minority Educational Leadership Enhancement Grant, and numerous others.
Recent publications
Treise, D. & Rausch, P. (2009). Direct-to-consumer pharmaceutical advertising: A prescription for everything? In Advertising and Society: Controversies and Consequences, Pardun, C. Ed. MA: Wiley-Blackwell, 145-158.
Weigold, M, Treise, D. & Rausch, P. (2007). Invited book chapter Handbook on Communicating and Disseminating Behavioral Science (Chapter 2). Science Communication Scholarship: Themes and Future Directions. Sage. October, 2007.
LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (accepted). Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association.
Rausch, P., Treise, D., Edwards, H., Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August.
(Best paper award – newspaper division)
Rausch, P., Treise, D., Shorr, R. (2009). Baby boomers and health: Eleven years of heart disease content in mass circulation magazines. Paper presented at the AEJMC conference, Boston, MA, August.
Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure. Paper presented at the Association for Marketing and Health Care Research, WY, February.
Treise, D. Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs.
Connie Uphold, Debbie Wilson, Rebecca Beyth, Debbie Treise, Ron Shorr (2008). Direct-to-consumer approach to improve outcomes in atrial fibrillation. Presented at the QUERI national meeting, December.
Paula Rausch, Debbie Treise, Yvonne Price and Ron Shorr (2008). What the media are saying to aging Americans: A decade of heart disease content in mass circulation magazines. Association for Marketing and Health Care Research annual conference, February, Utah.
Debbie Treise, Maximizing the impact of science, health, risk and crisis communication research, NIH preconference Science Communication Interest Group, “A campaign to increase willingness of African Americans to participate in clinical cancer trials.” Association for Education in Journalism and Mass Communication conference, August 2007, Washington, DC.
Keywords
Health communication, health behavior, science communication, advertising, public service announcements, direct-to-consumer advertising, warning labels, mass communication, mass media
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