Faculty research profiles
Cynthia R. Morton
Summary
Dr. Morton’s research interests surround issues pertaining to social marketing, particularly as it relates to corporations' involvement in social issue promotion, public policy, and issue advocacy. These issues have included alcohol moderation, health communication, terrorism awareness, and other societal concerns related to public behavior.
Recent publications
Morton, Cynthia R. and Jorge Villegas (2005), “Political Issue Promotion in the Age of 9-11.” Forthcoming in the Journal of Nonprofit & Public Sector Marketing — Special Issue on Political Communication.
Morton, Cynthia R. and Jorge Villegas (2005), "Political Issue Promotion in the Age of 9-11" in Current Issues in Political Marketing, Walter W. Wymer, Jr. and Jennifer Lees-Marshment (eds.),pp. 269-284. New York: Best Business Books.
Keywords
Social issue marketing, issue advocacy advertising, issue-related advertising, cause-related communications, corporate advocacy, issue sponsorship, product placement, source credibility
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