Faculty research profiles
Sylvia M. Chan-Olmsted
Summary
Dr. Chan-Olmsted is the author of the book, Competitive Strategy for Media Firms and co-editor of two books, Media Management and Economics Handbook and Global Media Economics. She has also published over forty refereed articles in the Journal of Broadcasting and Electronic Media, Telecommunications Policy, New Media and Society, Journal of Media Economics, Media Asia, Gazette: The International Journal for Communication Studies, and International Journal on Media Management. Her research focuses on comparative studies of world media markets, mergers and acquisitions and alliances of media firms, expansions of global media conglomerates, brand management, new media audience, and strategic media management.
Recent publications
Chan-Olmsted, S.M., & Cha, J. (2008). Exploring the antecedents and effects of brand images for television news: An application of brand personality construct in a multichannel news environment. The International Journal on Media Management, 10(1), 32-45.
Lee, S., Chan-Olmsted, S.M., & Ho, H. (2008). The emergence of mobile virtual network operators (MVNOs): An examination of the business strategy in the global MVNO market. The International Journal on Media Management, 10(1), 10-21.
Chan-Olmsted, S.M., & Cha, J. (2007). Branding television news in a multichannel environment: An exploratory study of network news brand personality. The International Journal on Media Management, 9(4), 135-150.
Oba, G., & Chan-Olmsted, S.M. (2007). Video strategy of transnational media corporations: A resource-based examination of global alliances and patterns, Journal of Media Business Studies, 4(2):1-25.
Chan-Olmsted, S.M., & Chang, B. (2006). Globalization through partnerships: Examining cross-border acquisitions and international joint ventures in the world media markets, ICFAI Journal of Mergers & Acquisitions.
Chan-Olmsted, S.M., (2006). Content development for the third screen: The business and strategy of mobile content and applications in the United States. The International Journal on Media Management.
Lee, S. & Chan-Olmsted, S.M. (2006). tThe development of mobile television: Examining the convergence of mobile and broadcasting services in Korea, International Journal of Mobile Marketing, 1 (2.)
Chan-Olmsted, S.M. & Chang, B. (2006). Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television. New Media and Society, 8 (5), 773-800.
Oba, G., & Chan-Olmsted, S.M. (2006). Self-dealing or market transaction?: An exploratory study of vertical integration in the U.S. syndication market, Journal of Media Economics, 19 (2), 99-118.
Keywords
strategy, telecommunications, media economics, media management, strategic management, brand management, media competition, media conglomerates, mergers and acquisitions, new media, communications technology, world media market
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