Faculty research profiles
Amy Jo Coffey
Summary
Dr. Coffey’s research involves foreign language audiences in the United States, with a particular focus on linguistic market segmentation strategies and Hispanic television audiences. Dr. Coffey has also researched the legal, policy, and economic questions of market definition within the telecommunications industry.
Recent publications
Coffey, A.J. & Cleary, J. (2008). Valuing new media spaces: Are cable network news crawls cross-promotional agents? Journalism & Mass Communication Quarterly, 85(4), 894-912.
Coffey, A.J. (2008). The case for audience isolation: Language and culture as predictors of advertiser investment. International Journal on Media Management, 10(2), 81-90.
Becker, L.B., Vlad, T., Coffey, A.J. & Tucker, M. (2005). 2004 Enrollment Report: Enrollment Growth Rate Slows; Field’s Focus on Undergraduate Education at Odds with University Setting. Journalism & Mass Communication Educator, 60(3), 286-314.
Hollifield, C.A. & Coffey, A.J. (2005). Qualitative Research in Media Management and Economics. In A.B. Albarran & S.M. Chan-Olmsted (Eds.), Handbook of Media Management and Economics (pp. 573-600). Mahwah, NJ: Lawrence Erlbaum.
Refereed Research Presentations:
Coffey, A.J. (2009, March). Language preference of bilingual television viewers: A test of genre effect. Paper presented to the Advances in Audience and Consumer Measurement Seminar, University of Miami, Coral Gables, FL.
Coffey, A.J. (2008, August). Over-indexed and Undervalued: The Asian Audience's Struggle for Legitimacy in the U.S. Media Marketplace. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication. Chicago, IL.
Coffey, A.J. (2008, May). Seeking Market Value: Ethnic Audiences, Advertiser Preferences, and the Pricing Paradox. Paper presented to the 8th World Media Economics and Management Conference. Lisbon, Portugal.
Coffey, A.J. & Cleary, J. (2008, April). Ticker Talk: Cable Network News Crawls as Cross-Promotional Agents. Paper presented at the meeting of the Broadcast Education Association. Las Vegas, NV.
Coffey, A.J. (2007, November). Trends in U.S. Spanish Language Television, 1986-2005: Networks, Advertising, and Growth. Paper presented at the Inaugural Conference of the Center for Spanish Language Media. University of North Texas, Denton, TX.
Coffey, A.J. (2007, August). When English Will Not Do: Non-Substitutability of Advertising for Foreign Language Television Advertisers in the U.S. Paper presented at the meeting of the Association for Education in Journalism and Mass Communication. Washington, DC.
Microniche, Microdimension, Macrodollars: An Examination of Cable Sports Networks and Niche Resource Expansion. Poster session presented at the meeting of the Assc. for Educaiotn in Journalism and Mass Communication. San Antonio, TX, Aug., 2005
Defining a Product Market for Spanish Language Media: Lessons from US v. Univision Communications & Hispanic Broadcasting Corp. Paper presented at the mtg. of the International Communication Assc., New York, NY
Keywords
Linguistic, Market Segmentation, Audience, Valuation, Foreign, Language, Television, Market Definition, Hispanic, Latino, Asian, Economics, Management, Telecommunication, FCC, Cable, Network, Radio, Programming
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