Research
Research performance
2009 AEJMC Conference
College of Journalism and Communications
Faculty and Graduate Student Presentations
Wednesday, August 5, 2009
8:15 am to 9:45 am / 025
Communication Technology Division
Refereed Paper Research Session: Use and Impact of Online Social Networking
Moderating/Presiding: David Stanton
8:15 am to 9:45 am / 027
Law and Policy Division
Refereed Paper Research Session: The Visible Hand: Failings and Opportunities in Government Regulation of Advertising, Broadcast and Newspaper Survival
Bailing Out the Print Newspaper Industry: A Not-So-Joking Public Policy & First Amendment
Analysis
Clay Calvert
8:15 am to 9:45 am / 028
Magazine Division
Refereed Paper Research Session: Health and Getting High: A Look at Magazine Coverage of Disease and Drugs
Baby Boomers and Health: Eleven Years of Heart Disease Content in Mass Circulation
Paula Rausch and Debbie Treise and Ronald Shorr
Veterans Health System Fighting – or Fueling – the Fear? Breast Cancer Coverage in Consumer Magazines
Kim Walsh-Childers and Heather Edwards
8:15 am to 9:45 am / 029
Mass Communication and Society Division
High Density Refereed Paper Research Session
Intermedia Agenda-Setting and Political Activism: MoveOn.org and the 2008 U.S. Presidential Election
Matthew Ragas and Spiro Kiousis
8:15 am to 9:45 am / 033
Scholastic Journalism Division
Refereed Paper Research Session: Journalism Education by the Numbers
Assessing the State of Math Education in ACEJMC Accredited and Non-accredited
Undergraduate Journalism Programs
Christine Cusatis and Renee Martin-Kratzer
10 am to 11:30 am / 048
Graduate Education Interest Group
Refereed Paper Research Session: Issues in Gender and Health Communications
The Gap Between “Mami” and Google: Latina Adolescents’ Online Search for Reproductive
Health Information
Ilana Echevarria-Stewart
11:45 am to 1:15 pm / 054
Mass Communication and Society Division
Refereed Paper Research Session: Examining Social Issues in News and Communication
Moderating/Presiding: Matthew Ragas
11:45 am to 1:15 pm / 057
Public Relations Division
High Density Refereed Paper Research Session: Crisis Past and Crisis Future
Effects of Interactive Online Media Type & Crisis Type on Public Trust During Organizational
Crisis
Seth Oyer and Michael Mitrook
12:30 to 2:30 pm / 065
Visual Communication Division
Off-site Luncheon: Lunch with the Visual Staff of the Christian Science Monitor
Moderating/Presiding: Renee Martin-Kratzer
1:30 pm to 3 pm / 070
Magazine Division
Teaching Panel Session: Magazine Marathon: A Dozen Quick Teaching Tips
The Customized Magazine Writing Syllabus
Ted Spiker
1:30 pm to 3 pm / 073
Public Relations Division
High Density Refereed Paper Research Session: Negotiating Web and Social Media Applications in Public Relations
Using Dialogic Website Design to Build Effective Grantor-Grantee Relationships
Giselle A. Auger
5 pm to 6:30 pm / 086
Communication Theory and Methodology Division
High Density Refereed Paper Research Session: Mediated Information Processing and Political Participation
Agenda Setting, Issue Ownership, and Priming: Exploring Linkages and Impact on Vote Choice
Spiro Kiousis and Jesper Stromback and Michael McDevitt
5 pm to 6:30 pm / 092
Visual Communication and Newspaper Divisions
Teaching Panel Session: Preparing Students for the 21st Century Media Careers: Teaching Critically When to Use What Platform and Why
Panelist: Dave Stanton
5 pm to 6:30 pm / 094
Commission on the Status of Women
Refereed Paper Research Session: Top Papers of the Commission on the Status of Women
Gender Differences in Chinese Journalists’ J-Blogs
(Second Place Faculty Paper)
Fangfang Gao and Renee Martin-Kratzer
Thursday, August 6, 2009
8:15 am to 9:45 am / 116
Advertising Division
Refereed Paper Research Session: Selling Candidates and Recruiting Soldiers
The Influence of Advertising Spacing on Candidate Evaluation
Juliana Fernandes
8:15 am to 9:45 am / 118
History Division
High Density Refereed Paper Research Session
Citizen Blame: How a Massive Campaign to Discredit William Randolph Hearst Set his Legacy
Paul Braun
8:15 am to 9:45 am / 119
International Communication, Communication Technology and Communication Theory and Methodology Divisions
Refereed Paper Poster Research Session
Topic – Communication Technology: Uses and Gratifications
Discussant: Cory Armstrong
Topic – Communication Technology: Influence and Impact of Blogs
New Scheme of Communication: An Exploratory Study of Interactivity and Multimedia Use in Chinese J-blogs and the Implications
Fangfang Gao and Renee Martin-Kratzer
Topic — Communication Technology and Virtual Environments
Synthesizing Presence: A Cross-Disciplinary Review of the Literature
Dennis Beck, Boise State; Paul Fishwick, Rasha Kamhawi, Amy Jo Coffey and Julie Henderson and Benjamin Hamilton, Science
Applications International Corporation (SAIC)
Topic — The Global Media Landscape: Television Under the Microscope
Telethon Viewing, Social Capital, and Community Participation in South Korea: A Case Study
Bumsub Jin and Soyoon Kim
8:15 am to 9:45 am / 120
Media Ethics and Magazine Divisions
PF&R Panel Session: Challenges to Ethical Reporting During a Media “Frenzy”
Panelist: Kim Walsh-Childers
8:15 am to 9:45 am / 122
Newspaper Division
Refereed Paper Research Session: Prescriptions and Proscriptions on the Health Beat
Bad Bugs: U.S. Newspaper Coverage of Antibiotic Resistant Staph Bacteria, 1998-2007 (Top Three Faculty Paper)
Paula Rausch and Debbie Treise and Heather Edwards and Eli Perencevich
8:15 am to 9:45 am / 125
Graduate Education Interest Group
Refereed Paper Research Session: Graduate Student Research Showcase
An Experimental Test of Individual-Societal Framing and Gain-Loss Framing Effects in the
Web-based Health Advocacy Campaign
Kenneth Kim
The Daily Show versus Network News: A Content Analysis of 2008 General Election Coverage
Moammar Brown and Adrianna C. Rodriguez
11:45 am to 1:15 pm / 134
Law and Policy Division
Refereed Paper Research Session: The Wild World Web: Sorting Through Privacy, Confidentiality, Libel, and Other Legal Quagmires of the Internet
Sexual Speech on Internet Blogs and the Privacy Tort of Disclosure of Private Information
Kearston Wesner
11:45 am to 1:15 pm / 137
Newspaper Division and Community Journalism Interest Group
Teaching Panel Session: Pushing Students Outside Their Comfort Zones:
The Challenges of Teaching the Sheltered Student Generation
Moderating/Presiding: Kim Walsh-Childers
1:30 pm to 3 pm / 147
Association for Education in Journalism and Mass Communication
Refereed Paper Research Session:
Mass Communication and Society Division
Discussant: Cory L. Armstrong
Media Management and Economics Division
Exploring the Influence of Strategic Entrepreneurship on Alliances in Web-based
New Media Companies: A Case Analysis
(Third Place Student Paper)
Fangfang Gao
Visual Communication Division
Discussant: Renee Martin-Kratzer
3:15 pm to 4:45 pm / 151
Communication Technology and Visual Communications Divisions
Teaching Panel Session: Best of the Web Award Winners
Moderating/Presiding: David Stanton
Category II — Teaching Sites
First Place: “Second Life”
Jeffrey Neely
3:15 pm to 4:45 pm / 155
Mass Communication and Society Division
Refereed Paper Research Session: Youth, Communication and Politics
Moderating/Presiding: Yan Yang
3:15 pm to 4:45 pm / 161
Graduate Education Interest Group
Refereed Paper Research Session: Social Engagement: Using Communication to Connect
Virtual Possibilities: A Constructivist Examination of the Educational Applications of Second Life
Jeffrey Neely, Kevin Bowers and Matthew Ragas
Examining How Industries Engage the Media: Comparing American and German Agricultural Associations’ Web Sites
Meredith Lord
5 pm to 6:30 pm / 174
Newspaper and Mass Communication and Society Divisions
Refereed Paper Poster Research Session
Mass Communication and Society Division
Discussant: Amy Jo Coffey and Kim Walsh-Childers
New Media and the Young Generation: Exploring Predictors in Young People’s Adoption of Webcasting
Yan Yang
Newspaper Division
Newspapers and Urban Growth: How an Old Medium Responds to a Growing Trend
Gordon Van Owen
Friday, August 7, 2009
8:15 am to 9:45 am / 227
Communication Technology Division
Refereed Paper Research Session: New Technology Uses in Higher Education
Framing Second Life for Use in Higher Education
Kevin Bowers, Donna Davis, and Jeffrey Neely
Facebook Groups as an E-learning Component in Higher Education Courses:
One Successful Case Study
Gary Ritzenthaler and Dave Stanton
8:15 am to 9:45 am / 236
Public Relations, Scholastic Journalism and Advertising Divisions
Refereed Paper Research Poster Session:
Advertising Division
Attribute Goal-Framing and Gain-Loss Framing Effects in DTC HPV Vaccine Drug
Advertising (Top Student Paper and Best IJA Student Paper)
Kenneth Kim
Incidental Exposure Effects of Brand Placement: Comparisons of Incidental Exposure
Effects Between Familiar and Unfamiliar Brands Placed in A Televised Sports Program
Dae-Hee Kim
Public Relations Division
Topic I — Public Relations Theory Studies
Agenda-Building and Agenda-Setting in the Corporate Sphere: Analyzing Influence in the
2008 Yahoo-Icahn Proxy Contest (Second-Place Student Paper ($200 Plank Center Award))
Matthew Ragas, Jinsoo Kim and Hyun Ji Lim
Discussants: Linda Hon
Topic II — Global Studies
Associations Among Relationship Maintenance Strategies, Organization-Public Relationships, and Support for Organizations: An Exploratory Study of the Korean non-profit Sector
Hanna Park and Yunna Rhee
Topic III — Corporate Communication and Responsibilities Studies
Unveiling Types of Relationships Between Corporate Donors and Charitable Organizations Based on the Coorientation Model (Third-Place Student Paper ($100 Plank Center
Award))
Moonhee Cho
How Corporate Social Responsibility Contributes to the Relationship Management Across Countries: The U.S. and South Korea
Daewook Kim and Myungil Choi
Topic IV — Best Practices Studies
Talking About Our Reputation: An Analysis of How Public Relations Firms Communicate Their Reputation Attributes
Maria De Moya and Jooyun Hwang
Asymmetric Communication Is Not Always a Sin
Vanessa Bravo
Extent to Which the Federalist Papers Can Be Viewed as an American Public Relations Campaign
Sara Hall
8:15 am to 9:45 am / 237
Visual Communication Division
Refereed Paper Research Session: Eye Tracking: A Research Method for the 21st Century
Discriminating News-reading Behavior and Cognition Using Eye-tracking Methodologies
Dave Stanton
12:15 pm to 1:30 pm / 243
Association for Education in Journalism and Mass Communication
Refereed Paper Research Session:
Scholar-to-Scholar Advertising Division
A Structural Model of the Communication Process in the Context of Internet Advertising
Jun Heo
Communication Technology Division
Group 1 Topic — Technology Trends in Broadcasting
Stealing Television’s Eyeball Share? The Impact of Alternative Video Distribution Platforms on Traditional Television Viewing
Miao Guo and Chunsik Lee
Law and Policy Division
Still Have a Ticket to Ride (Along): An Examination of Media Joint Activities with Law Enforcement
Jasmine McNealy
Graduate Education Interest Group
Framing Partners: A Computer-Assisted Evaluation of How Top U.S. Newspapers Frame
Business, Trade and Investment in, and with, Two Key Latin American Partners
Maria De Moya and Rajul Jain
A Theoretical Understanding of Synergy Effects in Integrated Marketing Communications
Dae-Hee Kim
3:30 pm to 5 pm / 264
Cultural and Critical Studies Division, Entertainment Studies Interest Group, Advertising and Public Relations Divisions
Refereed Paper Research Poster Session
Advertising Division
Group 1 Papers
Impact of Ad Appeal and Brand Familiarity on the Attitude Toward Brand and Advertising
Eun Soo Rhee
Group 2 Papers
Is Your Tourist Destination Sincere, Rugged, or Sophisticated? An Exploratory Examination
of Online Brand Personality of Nations
Rajul Jain and Sylvia Chan-Olmsted
Group 4 Papers
Branded Product Information Search on the Web
Chunsik Lee, Junga Kim, and Sylvia Chan-Olmsted
Public Relations Division
Topic I — Relationships and Political Communication
Agenda Building Effects of Presidential Candidate Public Relations on Global Media Coverage and Public Opinion
Ji Young Kim, Zheng Xiang and Spiro Kiousis
3:30 pm to 5 pm / 266
Law and Policy and Scholastic Journalism Divisions
PF&R Panel Session: Instilling Appreciation for the First Amendment, On Our Campuses and Beyond
Panelists: Sandra Chance
5:15 pm to 6:45 pm / 281
Law and Policy Division
Refereed Paper Research Session: Muzzled in America: Declining First Amendment Rights for Free Speech and Information Gathering
Tinker’s Midlife Crisis at 40: Tattered and Transgressed But Still Standing
Clay Calvert
Contrasting Concurrences of Clarence Thomas: Deploying Originalism and Paternalism in
Commercial and Student Speech Cases
Clay Calvert and Matthew Bunker
5:15 pm to 6:45 pm / 282
Magazine Division
Refereed Paper Research Session: Top Division Papers
Parenting Magazines and Obesity: How Well Do They Trim the Fat?
(Second Place Faculty Paper)
Cory Armstrong
5:15 pm to 6:45 pm / 283
Media Ethics Division
Refereed Paper Research Session: Morality Examined in Distance, Transparency, Public Relations, Visual Imagery, and Politics
Building Credibility: Developing Transparency in Public Relations
Giselle Auger
7 pm to 8:30 pm / 296
Visual Communication Division
Business Session: Members’ Meeting
Moderating/Presiding: Renee Martin-Kratzer
Saturday, August 8, 2009
7 am to 9:30 am / 307
Association for Education in Journalism and Mass Communication and Association of Schools of Journalism and Mass Communication
Training Session: JLID Training Session
Presiding/Speaking: Ralph Lowenstein, Session open only to fellows of the 2008-09 JLID program.
10 am to 11:30 am / 326
Law and Policy Division
Refereed Paper Research Session: Solutions for Secrecy: Judicial and Statutory Avenues for Fostering Freedom of Information
Punishment for Shade: An Analysis of Penalties and Remedies for Violations of Open Meetings
Laws Across the Country
Adrianna C. Rodriguez and Laurence B. Alexander
11:45 am to 1:15 pm / 335
Communication Technology Division
Refereed Paper Research Session: Engaging Target Audiences Online
Exploring eWOM in Online Consumer Reviews: Experience versus Search Goods
Jinsoo Kim and Jaejin Lee
11:45 am to 1:15 pm / 341
Newspaper Division
Refereed Paper Research Session: Just the Facts: Trends in Reporting
The Use of Anonymous and Transparent Sources in International News
Renee Martin-Kratzer
11:45 am to 1:15 pm / 342
Public Relations Division
Refereed Paper Research Session: Top Public Relations Research Papers
A Quantitative Analysis of Governments’ Use of Interactive Media in International Public
Relations (First-Place Research Paper)
Ji Young Kim and Juan-Carlos Molleda
Exploring How Corporate Social Responsibility Can Enhance Publics’ Attitudes, Purchase
Intentions, and Supportive Behaviors
(First-Place Student Paper ($300 Plank Center Award))
Hyojung Park and Soo-Yeon Kim
1:30 pm to 3 pm /355
Graduate Education Interest Group
Refereed Paper Research Session: Online Interactions, Advertising and the Public Sphere
Signaling Effects of Offline Advertising on Consumer Trust in Online Advertiser
Chunsik Lee and Junga Kim
A Model Assessing the Effectiveness of Corporate Social Advertising
Sun-Young Park
The Campaign for the University of Florida