University of Florida College of Journalism and Communications

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Research News

• Study: College-age Facebook users react negatively to site’s ads
• Lu Zheng honored at American Academy of Advertising annual meeting
• Armstrong named UF Research Foundation Professor
• College doctoral program ranks 6th of 91 in the nation

Featured Researcher

Moon Lee

Moon J. Lee (Ph.D., 2001, University of Florida) is an associate professor in the Department of Public Relations at the University of Florida. She was previously an associate professor at the Edward R. Murrow School of Communication. Lee’s research focuses primarily on development and evaluation of new communication technologies (e.g., Hansen, Lee, & Forer, 2002; Lee, 1998, Lee, Tedder, & Ferguson, 1999; Lee, 2002), health communication campaigns (e.g. Lee & Ferguson, 2002), and information processing and decision-making process of individuals (especially young adults). Lee serves as a PI and a co-PI for several grant projects.  They include the development and evaluation of  “Self-voicing Test” and “Generator of Accessible Tests” at Educational Testing Service , “Expanding Hypertext,” a new text presentation technology, and “Effective Communication with Rebels for the Prevention of Binge Drinking” with the Alcohol and Drug Abuse Program at WSU.

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