Research

Featured Researcher
Lisa  Duke Cornell
Lisa Duke Cornell

Dr. Duke-Cornell’s gender work has addressed the links between identity, meaning making, and text as a consumption object. Advertising for fashion/beauty products, such as those featured in teen magazines, have been surprisingly consistent in the ways in the ways they portray girls and women. Therefore, as a teacher of creative, Dr. Duke-Cornell turned her attention to the ways in such “creative” concepts are produced with such uniformity/regularity. In an overview of the state of advertising research, Stewart (1992) noted, “The topic of creativity is a surprisingly rare focus of research in a discipline that promotes creativity as one of its more important products” (p. 13). The creative product – how it is conceived and developed – has been the focus of her recent research efforts. Not only is creativity an area that is under-studied, it meshes well with Dr. Duke-Cornell’s interests, talents and teaching area.

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