Research
2008 AEJMC Conference
College of Journalism and Communications
Faculty and Graduate Student Presentations
Tuesday, August 5, 2008
2 pm to 6 pm / 011
Civic and Citizen Journalism Interest Group and Columbia College Chicago
Off-site Session: The Past, Present and Future of Civic/Citizen Journalism
They Blog for Journalism Change — And It Pays Off (Part III)
Panelist: Mindy McAdams
Wednesday, August 6, 2008
8:15 am to 9:45 am / 025
Magazine Division Refereed Paper Research Session: News Magazines and the Framing of Public Life: Four Top Research Papers
Moderating/Presiding: Ronald Rodgers
8:15 am to 9:45 am / 030
Public Relations Division High Density Refereed Paper Research Session:
Coping With The Inevitable: Crisis Communication Principles and Practices
Mattel’s Toy Recall: The Influence of Government and Corporate
Media Efforts on News Coverage
Jooyun Hwang and Spiro Kiousis
10 am to 11:30 am / 038
International Communication and Media Management and Economics Divisions
PF&R Panel Session: New Trends and Challenges in the International Media Industries
Moderating/Presiding: Sylvia Chan-Olmsted
10 am to 11:30 am / 045
Science Communication Interest Group Refereed Paper Research Session:
Agenda Setting, Conflict and Accountability in Science Communication
Science vs. Sentiment: A Comparison of Framing in Newspaper Headlines
and the Stories They Introduce
Yvonne Price
10 am to 11:30 am / 046
Small Programs Interest Group and Community College Journalism Association
Teaching Panel Session: Internationalizing Your Curriculum: Tips for Teaching Students to Become Successful Global Communicators
Coordinating Large Student Groups for Study Abroad Experiences
Panelist: Michael Weigold
11:45 am to 1:15 pm / 051
Law and Policy Division Refereed Paper Research Session:
Guns, Death, the Environment, and More: New Issues in Access to Information
No Two States Alike: A Statutory Analysis of Survivor Privacy Rights
Ana-Klara Hering
University Foundations, Donors and Open Records: A 50-State Study
of Access to Foundation Records
Adrianna C. Rodriguez
11:45 am to 1:15 pm / 059
AEJMC Elected Standing Committee on Teaching - Teaching Panel Session: Best Practices: Teaching Information Gathering
Perusing a Property through Public Records: Learning about Information Gathering
Through a Comprehensive Examination of Land Parcels
Cory L. Armstrong (Honorable Mention III)
1:30 pm to 3 pm / 065
Mass Communication and Society Division Refereed Paper Research Session: Agenda Setting Revisited: Movement and Effects
Comparing Media Effects on Perceived Issue Salience across Different Media
Channels and Media Types
Jesper Stromback, Mid Sweden and Spiro Kiousis
1:30 pm to 3 pm / 069
Public Relations Division High Density Refereed Paper Research Session II:
Expanding Our Horizons: Examining Concepts and Theory for Effective Public Relations
Strategies for Engaging Ethnic Minorities: Survey of the Public Relations
and Mass Communication Literature
Belio Martinez and Stephanie Dowling
3:15 pm to 4:45 pm / 079
Community College Journalism Association, Small Programs Interest Group, Scholastic Journalism and International Communication Divisions - Mini-plenary Teaching Panel Session: Great Ideas For Teachers (GIFT)
Covering a Diverse Audience
How to train reporters to think about different communities
Johanna Cleary
What’s Your Typestyle?
How to use typography to convey personality and emotion
Renee Martin-Kratzer
5 pm to 6:30 pm / 084
Media Management and Economics and Law and Policy Divisions - PF&R Panel Session: Universal Broadband and Competitiveness in the Information Economy
Explaining Broadband Diffusion Patterns: Why the U.S. Lags
Justin Brown
5 pm to 6:30 pm / 086
Public Relations Division High Density Refereed Paper Research Session III:
Local to Global: How Public Relations Contributes to Ethical and Socially
Responsible Practices
The Level of “Glocalization” of Corporate Social Responsibility Activities of Multinational
Corporations: Content Analysis of Home and Host Countries’ Websites
Moonhee Cho
Influence of Social Involvement on Corporate Local Philanthropy
Jangyul Kim, Colorado State and Youjin Choi
Corporate Social Responsibility in US Hispanic Businesses: A Qualitative Analysis
of Levels of Participation and Support
Leticia Solaun and Juan-Carlos Molleda
5 pm to 6:30 pm / 088
Scholastic Journalism Division Refereed Paper Research Session: The Culture of Change in Journalism Education
A Curriculum Evolution: How Journalism Programs are Dealing With Convergence
Meredith Cochie
Thursday, August 7, 2008
1:30 pm to 3 pm / 138
Association for Education in Journalism and Mass Communication Refereed Paper Research Session: Scholar-to-Scholar
Media Ethics Division
Twice Victimized: Lessons from the Media Mob at Virginia Tech
Kim Walsh-Childers, Norman Lewis, and Jeff Neely
Public Relations Division
Linking Official National Web Sites and the National Brands Index
From a Public Relations Perspective
Sooyeon Kim and Spiro Kiousis
Who vs. How: Exploring Factors That Impact Outrage During Risk Situation
on the Internet
Hyunmin Lee and Minji Kim
The Case of the “McDonald’s Grandma”: New Media, New Realities
for Public Relations
Janis Page, William S. Page, Kendall Sharp, and Sasha Talenfeld
Visual Communication Division Topic — Research on the Cutting Edge
Gender Equality in Local Sportscasts: An Analysis of Men’s and Women’s
Sports Coverage in Three Local Markets
Michael Martin, Texas Christian and Renee Martin-Kratzer
3:15 pm to 4:45 pm / 143
Communication Theory and Methodology Division High Density Refereed Paper Research Session: Politics, Knowledge, and Community: What Did We Know and Where Did We Know It?
Take Me to Your Leaders: Exploring a Two-Dimensional Model of Community
Pluralism and its Effects on the Availability of Public Records
Cory Armstrong
3:15 pm to 4:45 pm / 145
International Communication Division Refereed Paper Research Session: International Stars: Top Papers From the Student and Faculty Paper Competitions
Starbucks as the Third Place: Glimpses into Taiwan’s Consumer Culture
and Lifestyle
En-Ying Lin and Marilyn Roberts
3:15 pm to 4:45 pm / 154
Small Programs Interest Group and Law and Policy Division PF&R Panel Session: IRB “Mission Creep” vs. Academic and Journalistic Freedom
Panelist: Kim Walsh-Childers
5 pm to 6:30 pm / 160
Mass Communication and Society and Newspaper Divisions Refereed Paper Research Poster Session
Newspaper Division
It’s All in the Audience: How the News Media Portrayed Women
and Girls During Two 2006 School Shootings
Cory Armstrong
5 pm to 6:30 pm / 162
Radio-Television Journalism Division Refereed Paper Research Session: Journalism in the 21st Century
Gatekeeping at the Portal: An Analysis of Local Television Websites’
User-Generated Content
Johanna Cleary and Terry Adams-Bloom, Miami
5 pm to 6:30 pm / 168
Religion and Media Interest Group Refereed Paper Research Session: Non-Christian Religions and the Media
Religion, Media Credibility and Support for Democracy in the Arab World
Guy J. Golan, Seton Hall and Spiro Kiousis
6:45 pm to 8:15 pm / 180
Commission on the Status of Women Business Session: Members’ Meeting
Moderating/Presiding: Cory Armstrong
Friday, August 8, 2008
7 am to 8 am / 215
Commission on the Status of Women Breakfast Session: Breakfast Member Meeting
Moderating/Presiding: Cory Armstrong and Dustin Harp, Texas at Austin
8:15 am to 9:45 am / 222
Advertising, Public Relations Divisions, Entertainment Studies Interest Group
and Cultural and Critical Studies Division Refereed Paper Research Poster Session
Advertising Division
The Effects of Value-based Advertising on Brand Associations
in a Durable Goods Category
Michael Clayton and Jun Heo
Theoretical Approaches and New Variable Assessments
in Sport Sponsorship Marketing
Thomas Mueller
Public Relations Division
Causal Linkages between Relationship Cultivation Strategies and Relationship
Quality Outcomes
Eyun-Jung Ki, Alabama and Linda Hon
The Whole Picture: Coorientational Measurement of Direct and Meta-perspectives in An
Organization-public Relationship
Trent Seltzer, Texas Tech and Michael Mitrook
Entertainment Studies Interest Group
Propaganda Techniques in Early Documentary Films: An In-depth Analysis
With Seven Devices
Ji Hoon Lee
8:15 am to 9:45 am / 226
Mass Communication and Society Division and Graduate Education Interest Group
Teaching Panel Session: Promising Professors and Distinguished Educator
Renee Martin-Kratzer (first place)
12:15 pm to 1:30 pm / 238
Association for Education in Journalism and Mass Communication
Refereed Paper Research Session: Scholar-to-Scholar
Communication Technology Division
A Concept Explication of Digital Social Capital
Donna Davis
Discussant: Judy Robinson
Media Management and Economics Division
An Empirical Analysis of Financial Performance of Bundling Strategies
in the U.S. Cable Industry
Miao Guo and Sylvia Chan-Olmsted
Entertainment Studies Interest Group
Propaganda Techniques in Early Documentary Films: An In-depth Analysis
With Seven Devices
Ji Hoon Lee
Graduate Education Interest Group
Supervision and Web News-Editing Accuracy
David Stanton
12:15 pm to 3:15 pm / 241
Visual Communication Division Off-site Luncheon Session: Visual Communication Luncheon at the Chicago Tribune
Panelist: Mindy McAdams
3:30 pm to 5 pm / 259
International Communication, Communication Technology and Communication Theory
and Methodology Divisions Refereed Paper Research Poster Session
Communication Technology Division
A Comparison of Factors Affecting Purchase Intention of Real Items and Virtual Items Via the Internet
Jiyoung Cha
The Cable Television Privacy Act: The Struggle to Define Protections
for Cable Broadband Users
Mark Caramanica
News Coverage of Breast Cancer Awareness Campaign: A Comparative Study of News Coverage of the U.S. and South Korean Newspapers
Joon Yea Lee, Texas at Austin and Jooyun Hwang
What’s In a Name: The Reputation of Al-Jazeera English in the United States
Ronnie Lovler
5:15 pm to 6:45 pm / 279
Media Management and Economics Division Refereed Paper Research Session:
Adjusting the Track Lighting: Focusing the Lens on Broadcast Strategies
in a Competitive Market
Strategic Bundling of Telecommunications Services: A Comparative Study
of Triple-Play Strategies in the Cable Television and Telephone Industries
Sylvia Chan-Olmsted and Miao Guo (second place faculty paper)
Strategic Behaviors on Triple-play Offerings in Cable and Telephone Companies
Seonmi Lee (third place student paper)
5:15 pm to 6:45 pm / 281
Public Relations and Advertising Divisions Teaching Panel Session: Bringing the Practice into Academe: Pioneering Contributions to Education by Leading Advertising and Public Relations Practitioners
J. Walter Thompson (1847-1928): A U.S. Advertising Agency Pioneer’s
Contributions and Legacy to Higher Education
Marilyn Roberts
5:15 pm to 6:45 pm / 282
Visual Communication Division Refereed Paper Research Session: Top Creative Projects
Moderating/Presiding: John Freeman
8:45 pm 10:15 pm / 305
Visual Communications Division Off-site Business Session: Executive Committee Meeting
Moderating/Presiding: Renee Martin-Kratzer
Saturday, August 9, 2008
8:15 am to 9:45 am / 314
Law and Policy Division Refereed Paper Research Session: Libel, Privilege, and the FCC: Old Legal Doctrines With New Applications
Moderating/Presiding: Justin Brown
8:15 am to 9:45 am / 315
Magazine Division Invited Paper Research Session: History of U.S. Magazines in the Twentieth Century
The Press and Public Relations from the Periodicals’ Point of View in the Early Twentieth Century
Ronald Rodgers
8:15 am to 9:45 am / 319
Visual Communication Division Refereed Paper Research Session: Challenges in the Age of Visual Media
Moderating/Presiding: Janis Teruggi Page
10 am to 11:30 am / 338
Religion and Media Interest Group Refereed Paper Research Session: Religion Presented in the Cinema and the News Media
The Press, Pulpit and Public Opinion: The Clergy’s Conferral of Power
and the Concomitant Call for a Journalism of Advocacy in an Age of Reform
Ronald Rodgers
11:45 am to 1:15 pm / 342
Communication Technology Division Refereed Paper Research Session: Communication Technology Cultures
Uses and Gratifications among Korean Cyworld Social Network Users
Marilyn Roberts, Eun Soo Rhee, Chunsik Lee, and and Jinsoo Kim, Texas at Austin
11:45 am to 1:15 pm / 343
Communication Theory and Methodology and Magazine Divisions Teaching Panel Session: Teaching Theory in Skills Classes
Panelist: Cory L. Armstrong
11:45 am to 1:15 pm / 345
International Communication Division Refereed Paper Research Session: Civic Functions, Campaigns and Campaign Issues Around the World
Functional Analysis of Televised Political Spots and Debates in Korean
Presidential Elections, 1992-2007
Chunsik Kim, Hyoungkoo Khang, and Younghwa Lee, Kansas
11:45 am to 1:15 pm / 347
Media Management and Economics Division Refereed Paper Research Session: By Any Platform Necessary: Delivering the Goods by Satellite, Air, Cable and the Internet
Mobile Television Deployment Strategy: A Comparative Analysis
of Mobile Operators and Television Broadcasters
Sylvia Chan-Olmsted, Sangwon Lee, and Heejung Kim
An Exploration of Audience Preference of Theatrical and Non-Theatrical Channels
Jiyoung Cha (top student paper)
Exploring Broadcast Networks’ Strategy on Alternative Platforms — A Resource Based View (RBV) Approach
Yan Yang and Sylvia Chan-Olmsted
11:45 am to 1:15 pm / 349
Public Relations Division Refereed Paper Research Session: Top Public Relations Division Research Papers
A South Korean “Telethon” and Charitable Donation: Examining Uses
and Gratifications and Situational Variables
Bumsub Jin (first place student paper)
1:30 pm to 3 pm / 354
Advertising Division Refereed Paper Research Session: Pharmaceutical Advertising Research
Gain-Loss Framing in DTC Prescription Drug Advertising and the Moderating
Impact of Product Knowledge
Kenneth Kim and Jinseong Park
1:30 pm to 3 pm / 358
Minorities and Communication Division Refereed Paper Research Session: Diversifying the Media: From Broadcast to the Web, What is the Media Doing to Be All Inclusive?
Overindexed and Undervalued: The Asian Audience’s Struggle for Legitimacy in the U.S. Media Marketplace
Amy Jo Coffey
1:30 pm to 3 pm / 359
Newspaper and Magazine Divisions Teaching Panel Session: Teaching Online Video Storytelling: How to Train Students to Get That (New) Visual Mindset
Panelist: Mindy McAdams
1:30 pm to 3 pm/ 361
Radio-Television Journalism Division Refereed Paper Research Session: Broadcast Journalism’s Top Issues
Anonymous Sources in Nightly News Programs
Renee Martin-Kratzer and Esther Thorson, Missouri
The Campaign for the University of Florida