2007 AEJMC Conference
College of Journalism and Communications
Faculty and Graduate Student Presentations
Wednesday, August 8, 2007
1 pm to 10 pm / 011
Visual Communication, Magazine and Communication Technology Divisions; Community College Journalism Association and Radio-Television Journalism Division Workshop Session
Experience From On-Campus - Multimedia Reporting (part III)
Mindy McAdams
5:30 pm to 10 pm / 018
Law and Policy Division Workshop Session
The Future of Media Law and Policy - Telecommunications
Policy (part I)
Justin Brown
5:30 pm to 9:15 pm (7:15 pm) / 020
Public Relations Division Refereed International Research Paper Panel: Measuring Country Reputation in Multi-Dimensions - Predictors, Effects, and Communication Channels
Building Multi-Sector Partnerships for Progress with Strategic, Participatory
Communication: A Case Study from Colombia
Juan-Carlos Molleda and Belio
Martinez
Thursday, August 9, 2007
8:15 am to 9:45 am / 026
Communication Technology Division and Graduate Education Interest Group Refereed Research Paper Session: Jung-Sook Lee Student Paper Competition Award Winners
Factors Behind Frequency and Duration of Using Social Networking Websites:
Motivations, Perceptions, and Privacy Concerns
Jiyoung Cha (Second Place Student Paper)
Internet-television, Peer-to-Peer Technology and Free Speech: Lessons
from Web 1.0
Mark Caramanica (Third Place Student Paper)
8:15 am to 9:45 am / 036
Visual Communication Division Refereed Paper Research
Session: Visual Analysis and Meaning
Discussant: Janis Teruggi Page
10 am to 11:30 am / 046
Public Relations Division High Density Refereed Research Paper Session: Our Publics, Ourselves: Building Personal and Professional Relationships
Coming Out to Tell Our Stories: The Career Experiences of Gay Men in
Public Relations
Richard Waters and Natalie Tindall (Oklahoma)
Reliability and Validity of Organization-Public Relationship Measurement
and Linkages among Relationship Indicators on a Membership
Organization
Eyun-Jung Ki (Alabama) and Linda
Hon
Admiring the Organization: A Study of the Relational Quality Outcomes
of the Volunteer-Nonprofit Organization
Denise Bortree
Public Relations’ Place in Corporate Social Responsibility: Practitioners
Define Their Role
Bryan Reber (Georgia) and Sooyeon
Kim
Dimensions and Models of Investor Relations Practice: A National Study
of Public Relations’ Neglected Specialization
Gregory Rosenstein (Superior Energy Services,
Inc.), Kathleen Kelly, and Alexander
Laskin
10 am to 11:30 am / 049
Visual Communication Division and Science Communication Interest Group
Examining a Status Quo Shift: The Impact of Roe v. Wade on
Coverage of Abortion Protest
Michael Boyle (West Chester) and Cory
Armstrong
12:15 pm to 1:30 pm / 251
Association for Education in Journalism and Mass Communication Refereed Paper Research Session: Scholar-to-Scholar
Exploring the Next Frontier of Television: A Global Analysis of Issues
Affecting the Development of Mobile Television
Sylvia Chan-Olmsted
Hard News vs. Soft News: A Content Analysis of Breaking News Coverage
on Network Television 1995-2005
Yan Yang
1:45 pm to 3:15 pm / 260
History Division
Refereed Paper Research Session: The Press, Public Relations, and the Public Consciousness
“Genêt” On the Air: Janet Flanner’s Wartime
Broadcasts
Johanna Cleary
1:45 pm to 3:15 pm / 265
Newspaper and Communication Technology Divisions
PF&R Panel Session: Maintaining Quality in the Face of New
Media Pressures
Mindy McAdams
1:45 pm to 3:15 pm / 269
Religion and Media Interest Group
Refereed Paper Research Session: Changing Relationship Between Religion and News: Historical Research and Present-day Analysis
“Goodness Isn’t News”: The Sheldon Edition and the
National Conversation Defining Journalism’s Responsibility to Society
Ronald Rodgers
Operation Lemonade: Opus Dei's Public Relations Campaign in Response
to the Da Vinci Code
Kirsten Biondich and Michael
Mitrook
PF&R Panel Session: Seeing is Not Believing: Representations
and Misrepresentations
Janis Page
11:45 am to 1:15 pm / 054
Advertising Division Refereed Paper Research Session: The New Age of Political Advertising
Measuring Issue and Image in Political Advertising: An Informational/Transformational
Approach
Feng Shen
11:45 am to 1:15 pm / 062
Graduate Education Interest Group Refereed Paper Research Session: Graduate Research in American Democracy and Communication
Modern Day Dystopia: Thought Police in the Marketplace of Ideas
Sunny Hughes
11:45 am to 1:15 pm / 063
Association for Education in Journalism and Mass Communication Elected Standing Committee on Teaching
Panel Session: Best Practices: Teaching Media Ethics
Kim Walsh-Childers (First Place)
1:30 pm to 3 pm / 073
Public Relations Division Refereed Paper Research Session: Contemporary Public Relations Education - Challenges, Achievements, and Aspirations
Assessing the Value of the Public Relations Curriculum: A Survey of
Opinions of Educators and Practitioners
Donald K. Wright (Boston) and Michelle
Hinson, Institute for Public Relations
1:30 pm to 3 pm / 078
Science Communication Interest Group Refereed Paper Research Session: Science and Health: Reporting It, Understanding It
Intersections of Health Literacy and Media Literacy: An Explication
of Concepts
Paula Rausch
3:15 pm to 4:45 pm / 082
Media Management and Economics, Communication Technology, Law and Policy and Media Ethics Divisions and Entertainment Studies Interest Group
Mini-plenary PF&R Panel Session: The Media Democracy Agenda:
A Discussion Featuring FCC Commissioner Michael J. Copps, Jonathan
S. Adelstein and former commissioner Harold Furchtgott-Roth
Justin Brown
3:15 pm to 4:45 pm / 084
Community College Journalism Association, International Communication Division, Small Programs Interest Group and Scholastic Journalism Division
Mini-plenary Teaching Panel Session: Great Ideas For Teachers (GIFT)
Don’t Rely On Chicken Scratch: How to take notes quickly and accurately
Renee Martin-Kratzer, Florida
5 pm to 6:30 pm / 091
International Communication and Media Management and Economics Divisions
PF&R Panel Session: Educating International Graduate Students:
Opportunities and Challenges
Sylvia Chan-Olmsted
5 pm to 6:30 pm / 096
Commission on the Status of Women Refereed Paper Research Session: Women,
Politics and Journalism
Moderating/Presiding: Abby Gail LeGrange
Friday, August 10, 2007
8:15 am to 9:45 am / 117
History Division Refereed Paper Research Session: Historical Voices - Lost, Found, and Otherwise
Jim Murray at Sports Illustrated: The Development of the King
of Sports Columnists
David Bulla (Iowa State) and Ted
Geltner, Florida
8:15 am to 9:45 am / 126
Entertainment Studies Interest Group, and Advertising, Public Relations and Cultural and Critical Studies Divisions Refereed Paper Poster Research Session
DTC Antidepressant Advertising and Future Intentions to Consult Doctors
to Discuss Depression
Jin Seong Park and Wan
Seop Jung (Top Student Paper)
The Role of Affect and Cognition in Consumer Evaluation of Corporate
Visual Identity
Jong Woo Jun and Chang-Hoan
Cho and Hyuck Joon Kwon (Hankuk)
World Cup as Creative Motif of Internet Advertising Across Cultures
Jong Woo Jun and Hyung-Seok
Lee
The Contingency Integration Matrix: A Public Relations Crisis Communication
Tool
James Cunningham and Michael
Mitrook
Coorientational Measurement of Organization-Public Relationships
Trent Seltzer
The White House and Public Relations: Examining the Linkages Between
Presidential Communications and Public Opinion
Spiro Kiousis and Jesper
Stromback (Mid-Sweden)
Glen, Stacey, and Me, Too…? A Textual Analysis of 2004 Starbucks
Advertising Campaigns
Ji Hoon Lee
From “Where the Boys Are” to “I am Curious Yellow”:
Sex in the Cinema 1960-1968
Danny Shipka
11:45 am to 1:15 pm / 140
Science Communication Interest Group Refereed Paper Research Session: Converging Science - TV, Print and The Web
Power, Knowledge, and Hope: The Framing of Breast Cancer in Women’s
and Consumer Health Magazines
Kim Walsh-Childers and Heather
Edwards
1:30 pm to 3 pm / 147
Association for Education in Journalism and Mass Communication Refereed Paper Research Session: Scholar-to-Scholar
What's at Issue with Bush and Blair? The Iraq War in U.S. and U.K. Editorials
Abby LeGrange and Kristen
Landreville (Ohio State)
The Emergence of Mobile Virtual Network Operators: An Examination
of the Strategy and Success Factors in the Global MVNO Market
Sangwon Lee, Sylvia
Chan-Olmsted, and Hsiao-Hui Ho
Comparing the Two Sides of the Donor-Nonprofit Organization Relationship:
Applying Coorientation Methodology to Relationship Management
Richard Waters
Desiderata Across the Decades: Conversations About a Civic-Minded Model
of Newspapering
Ronald Rodgers
Popular Music Nostalgia: A Refined Approach
Ji Hoon Lee
Perspectives of African Americans and Dentists on Oral Cancer and Dentist-Patient
Communication
Youjin Choi, Virginia
Dodd, Jennifer Watson, Scott
Tomar, Henrietta Logan, and Heather
Edwards
News Frames of Hormone Replacement Therapy Before and After the Women’s
Healthy Initiative Report in 2002
Kenneth Kim
5 pm to 6:30 pm / 165
Communication Theory and Methodology Division Refereed Paper Research Session: Best of CTM
The Impact of Media Relations on Charitable Giving: A Test of the Agenda
Setting Theory
Richard Waters (Chaffee-McLeod Top Student
Paper)
5 pm to 6:30 pm / 168
Law and Policy Division Refereed Paper Research Session: Fairness vs. Freedom in Internet Speech Regulation
The Rise of the Proles: Regulation of Internet Leaves Masses Free to
Influence Elections
Courtney Barclay
5 pm to 6:30 pm / 174
Graduate Education Interest Group and Public Relations Division Teaching Panel Session
Enabling Marginalized Voices in Public Relations Graduate Education
Alexander Laskin
8:30 pm to 10 pm / 210
Florida International University; University of Alabama; University of Georgia; University of Central Florida; Florida A&M University; Zimmerman Advertising Program, University of South Florida Tampa; University of Florida and University of Miami Social
Saturday, August 11, 2007
8:15 am to 9:45 am / 236
Advertising Division Refereed Paper Research Session: Cross-cultural and International Advertising
Global Brands Without Ads? Insights into Starbucks’ Customer Satisfaction
En-Ying Lin and Marilyn
Roberts
8:15 am to 9:45 am / 242
Mass Communication and Society and Newspaper Divisions Refereed Paper Research Poster Session
Free Press, Front Lines: A Phenomenological Study of Embedded Journalists
and Their Military Host Officers During the Iraq War
Ana-Klara Hering
Examining a Status Quo Shift: The Impact of Roe v. Wade on
Coverage of Abortion Protest
Michael Boyle (West Chester) and Cory
Armstrong
12:15 pm to 1:30 pm / 251
Association for Education in Journalism and Mass Communication Refereed Paper Research Session: Scholar-to-Scholar
Exploring the Next Frontier of Television: A Global Analysis of Issues
Affecting the Development of Mobile Television
Sylvia Chan-Olmsted
Hard News vs. Soft News: A Content Analysis of Breaking News Coverage
on Network Television 1995-2005
Yan Yang
1:45 pm to 3:15 pm / 260
History Division Refereed Paper Research Session: The Press, Public Relations, and the Public Consciousness
“Genêt” On the Air: Janet Flanner’s Wartime
Broadcasts
Johanna Cleary
1:45 pm to 3:15 pm / 265
Newspaper and Communication Technology Divisions PF&R Panel Session
Maintaining Quality in the Face of New Media Pressures
Mindy McAdams
1:45 pm to 3:15 pm / 269
Religion and Media Interest Group Refereed Paper Research Session: Changing Relationship Between Religion and News - Historical Research and Present-day Analysis
“Goodness Isn’t News”: The Sheldon Edition and the
National Conversation
Defining Journalism’s Responsibility to Society
Ronald Rodgers
Operation Lemonade: Opus Dei's Public Relations Campaign in Response
to the Da Vinci Code
Kirsten Biondich and Michael
Mitrook
3:30 pm to 5 pm / 273
Communication Theory and Methodology, International Communication and Communication Technology Divisions Refereed Paper Research Poster Session
Origins of Dutiful Voting and Defiant Activism: The Parent Path and
the Peer Path to Adolescent Civic Identity
Michael McDevitt (Colorado) and Spiro
Kiousis
Identity and Intimacy in Online Social Networking: Qualitative Study
of Young Women’s Experiences on MySpace
Denise Bortree
Weight Loss Blogs: An Analysis of their Potential as Adjuncts to Women’s
Dieting Efforts
Paula Rausch
An International Empirical Analysis of Broadband Adoption Factors
Sangwon Lee and Justin
Brown
A Decade of Deregulation: The Changing Structure of Nigeria’s Broadcasting
Industry, 1993-2003
Abubakar Alhassan
3:30 pm to 5 pm / 280
Public Relations Division Refereed Paper Research Session: Theoretical Foci: Past, Present and Future
An Analysis of the Reagan Administration’s Crisis Communication Using
Image Restoration Discourse Theory
Danny Rigby
3:30 pm to 5 pm / 282
Visual Communication Division Refereed Paper Research
Session: Creative Projects
Moderating/Presiding: John Freeman
5:15 pm to 6:45 pm / 288
Communication Theory and Methodology Division Refereed Paper Research Session: Communication and the Adolescent
Political Socialization Upside Down: The Adolescent's Contribution to
Civic Parenting
Michael McDevitt (Colorado) and Spiro
Kiousis
5:15 pm to 6:45 pm / 290
History Division Refereed Paper Research Session: Top History Papers
Another Cuban Story: Ruby Hart Phillips, New York Times Havana Correspondent,
1937-1961
Christina Locke (Third Place Student Paper)
5:15 pm to 6:45 pm / 293
Media Management and Economics Division Refereed Paper Research Session: New Wine in Old Bottles - Challenging Received Wisdom About Audiences, Advertisers and Managers
Language Television Advertisers in the U.S.
Amy Jo Coffey
5:15 pm to 6:45 pm / 297
Visual Communication and Mass Communication
and Society Divisions
Research Panel Session
Eyetrack Studies: How Readers Read News in Print and Online
Mary Ann Ferguson
Sunday, August 12, 2007
8:15 am to 9:45 am / 322
Communication Technology and Media Management and Economics Divisions PF&R Panel Session
Neutral or Not: Will Unfettered Broadband Content and Services
Prevail in the Future of the Internet?
Moderating/Presiding: Mark Caramanica,
Florida
8:15 am to 9:45 am / 328
Commission on the Status of Women Refereed Paper Research Session - Women, Television and Consumerism
Under the Knife: How Women Perceive Cosmetic Surgery Reality Television
J. Robyn Goodman
10 am to 11:30 am / 341
Media Management and Economic Division Refereed Paper Research Session: Legal and Illegal Audience and Firm Behavior in a Multi-Media World
The Deployment of Third-Generation Mobile Services: A Multinational
Analysis of Contributing Factors
Sangwon Lee, Sylvia
Chan-Olmsted, and Heejung Kim (Second
Place Faculty Paper)
11:45 am to 1:15 pm / 347
Communication Technology Division Refereed Paper Research Session: Development and Adoption of New Communication Technologies
Predictors of the Adoption of Entertainment, Information, Communication,
and Transaction Services on Mobile Phones
Jiyoung Cha and Sylvia
Chan-Olmsted
1:30 pm to 3 pm / 360
Mass Communication and Society Division Refereed Paper Research Session: Media Health Information - Not for Women Only
Antecedents of College Student’s Future Intentions to Undergo
Cosmetic Surgery: A Structural Equation Modeling Approach
Jin Seong Park and Chang-Hoan
Cho
1:30 pm to 3 pm / 363
Visual Communication Division Refereed Paper Research
Session: Visual Imagery, Politics and War
Moderating/Presiding: Reneé Martin-Kratzer,
Florida
A Battle of Visions: Dramatistic Images of the Missouri 2006 Senatorial
Campaign
Janis Teruggi Page and Margaret
Duffy (Missouri)
The Campaign for the University of Florida