2006 AEJMC Conference
College of Journalism and Communications
Faculty and Graduate Student Presentations
TUESDAY AUGUST 1
6:50 pm to 8:05 pm
Diversity in Public Relations: Implications of and Tensions in Practice,
Teaching, and Research
Panelist: Juan-Carlos Molleda
8:10 pm to 9:35 pm
The Test: Public Relations During Katrina Panel
The Blame Game: Framing and Reframing the Katrina Crisis
Michael Mitrook and Jennifer Robinson
Beyond Government: Civil Society Communication and Response Following
Katrina
Jennifer Robinson
WEDNESDAY AUGUST 2
8 am to 4 pm / 019
Journalism and Mass Communication Leadership Institute
Workshop Session: JMC Leadership Institute: Fundraising Fundamentals
Panelist:
Ralph Lowenstein
8:15 am to 9:45 am / 028
High Density Refereed Paper Session
Measuring the Donor-Nonprofit Organization Relationship: The Impact
of Relationship Cultivation on Donor Renewal
Richard D. Waters
Challenging the Monolithic View of Ethnic Minorities in Public Relations’ Strategies:
Hispanic Culture-frames of the Healthcare Issue
Belio A. Martinez, Jr.
10 am to 11:30 am / 034
High Density Refereed Paper Session
Appeals and Cultural Symbols in Chinese TV Commercials
Feng Shen
10 am to 11:30 am / 039
Refereed Paper Session: Mixed Messages: Diversity in Media Messages and Usage Patterns Among Ethnic Groups
Western Media Meets Eastern Tradition: Examining the Views of Chinese-American
Women on Beauty
Jennifer Lemanski
Agenda-Setting and Voter Turnout among Youth: Implications for Political
Socialization
Spiro Kiousis, and Michael McDevitt, Colorado
Effects of Media Celebrity Endorsement on Blood Donation: Meaning
Transfer and Celebrity Identification
Bumsub Jin
3:15 pm to 4:45 pm / 260
Refereed Paper Session: New Media: Choosing and Using
Talking to Young Voters: A Content Analysis of Political Messages on
Get-Out-the-Vote Web sites
Monica Postelnicu, Louisiana State and Spiro
Kiousis
3:15 pm to 4:45 pm / 263
Refereed Paper Session: Creative Projects in Visual Communication
Moderating/Presiding:
John Freeman
5 pm to 6:30 pm / 271
Refereed Paper Session: Best of CT&M
Effects of Endorser Credibility and Message Typicality on Delayed
Attitude Change*
Joon Soo Lim (Chaffee-McLeod Top Student Paper Award)
5 pm to 6:30 pm / 275
Teaching Panel Session: Publishing a Student Magazine: Getting It
Started, Keeping It Going
Panelist: Ted Spiker
5 pm to 6:30 pm / 283
Refereed Paper Session: Winner‘s Panel in Science Communication
The Effects of Mr. and Mrs. Reeve on Public Health and Social Issues:
Celebrity Identification and Parasocial Interaction*
Bumsub Jin
6:45 pm to 8:15 pm / 288
Refereed Paper Session: Access Issues — National and International
Accessing Records Six Feet Under: A 50-state Study of Statutory Autopsy
Laws
Ana-Klara Hering
10 am to 11:30 am / 040
Refereed Paper Session: Framing the Corporate Message
Understanding Influence on Corporate Reputation: An Examination of
Public Relations Efforts, Media Coverage, Public Opinion, and Financial
Performance from an Agenda-Building and Agenda-Setting Perspective*
Spiro
Kiousis, Cristina Popescu and Michael Mitrook
11:45 am to 1:15 pm / 055
Refereed Paper Session: Health in the News: Frames and Channels
Trolleys and Other Health Service Targets: Irish Journalists’ Perceptions
of Their Influence on Health Policy Development
Kim Walsh-Childers
11:45 am to 1:15 pm / 057
AEJMC Elected Standing Committee on Teaching Standards and Scripps Howard Foundation Journalism Awards
Award Session: Best Practices for Teaching the First Amendment, 2004 Journalism Teacher of the Year recipient and respondent: Sandra Chance
1:30 pm to 3 pm / 060
High Density Refereed Paper Session: Media Frames and Press Freedom Framing
Sars in China*
Feng Shen and Jiun-yi Tsai
1:30 pm to 3 pm / 063
Teaching Panel Session: Reaching Out to Young Broadcast Journalists
Panelist:
Johanna Cleary
1:30 pm to 3 pm / 067
Teaching Panel Session: Bridging the Science Gap in Mass Communication
Courses
Panelist: Debbie Treise
1:30 pm to 3 pm / 069
AEJMC Elected Standing Committee on Profession Freedom and Responsibility,
Award Panel Session: AEJMC First Amendment Award Session
Moderating/Presiding:
Sandra Chance
3:15 pm to 4:45 pm / 073
Journalism and International Communication Divisions
Mini-plenary Teaching Panel Session: Great Ideas for Teachers
Name that View
How to use descriptive writing to help readers visualize
a story’s
setting
Renee Martin-Kratzer
5 pm to 6:30 pm / 075
High Density Refereed Paper Session
A Chain-Reaction View of Word-of-Mouth Communication: Effects
of Perceived Group Norms on College Students‘ Word-of-Mouth Communication
Regarding the Issue of Choosing a Spring Break Destination
Jin Seong Park and Kenneth Kim
Videostyle in Presidential Campaigns 2000 & 2004: An Informational
Versus Transformational Approach
Feng Shen and Kenneth Kim
5 pm to 6:30 pm / 080
Refereed Paper Session: Libel and Speech Controls
The Facebook: Placing Universities Face-to-Face With First Amendment
Concerns
Kim Lopez
5 pm to 6:30 pm / 083
Refereed Paper Session: Branding the Media: Analyzing Television Networks’ Personality and Ratings
Branding Television News in a Multi-channel Environment: An Examination
of Network News Brand Personality, Antecedents, and Effects
Sylvia M. Chan-Olmsted and Jiyoung Cha
THURSDAY AUGUST 3
7 am to 9:45 am / 097
AEJMC Elected Standing Committee on Professional Freedom and Responsibility
Business Session: Executive Committee Meeting
Moderating/Presiding: Sandra
Chance
8:15 am to 9:45 am / 104
Refereed Paper Session: Media Effects and Adolescents
Moderating/Presiding:
Cory Armstrong
8:15 am to 9:45 am / 109
Refereed Paper Joint Poster Session
Direct to Consumer Advertising: Enhancing Patient-Provider Communication
and Health Literacy
Paula Rausch and Debbie Treise
DTC Advertising and the Perceived Social Reality of Depression: The
Potential Effects of DTC Advertising for Antidepressant Brands on College
Students’ Perceptions of the Prevalence and Lifetime Risk of
Depression
Jin Seong Park
Mobile Media Use and Its Impact on Consumer Attitudes Toward Mobile
Advertising
JongWoo Jun and SangMi Lee
Blogging 101: Issues and Approaches to Teaching Blog Management
in Public Relations Courses*
Richard D. Waters and Jennifer A. Robinson
The Academy Versus the Profession: A Comparative Analysis of Ethical
Discussion in Public Relations Publications
Michael A. Mitrook and Benton
Danner
8:15 am to 9:45 am / 111
Scholastic Journalism Division
Refereed Paper Research Session
Discussant: Julie E. Dodd
11:45 am to 1:15 pm / 125
PF&R Panel Session: Innovative Outreach to Scholastic Journalism
Moderating/Presiding:
Judy L. Robinson
Discussant: Julie E. Dodd
1:30 pm to 3 pm / 133
Refereed Paper Poster Session: Scholar-to-Scholar
Attitude Certainty and Resistance to Persuasion: Investigating the
Impact of Source Trustworthiness in Advertising
Jennifer Lemanski and Hyung-Seok
Lee
The Development of Mobile Television: Examining the Convergence of
Mobile and Broadcasting Services
Sangwon Lee and Sylvia Chan-Olmsted
Municipal Broadband Services: Government Supply as Panacea to Market
Failure in the Provision of High Speed Internet Service to Underserved
and Unserved Communities
Abubakar Alhassan
Competitive Advantages of the Mobile Advertising Industry: A Comparative
Study Between U.S. and Korea*
SangMi Lee and Jennifer L. Lemanski
Following the Setting Sun
Steve Collins, Central Florida and Cory Armstrong
Effects of Entertainment Television Program Viewing on Students’ Perceptions
of Public Relations Functions
Youjin Choi
Persuasion and Ethics: Towards a Taxonomy of Means and Ends
Benton Danner and Spiro Kiousis
3:15 pm to 4:45 pm / 137
PF&R Panel Session: FOIA Celebrates Its 40th Anniversary: A Promise
Fulfilled or a Bureaucratic Roadblock?
Moderating/Presiding and Panelist:
Sandra F. Chance
3:15 pm to 4:45 pm / 139
Teaching Panel Session: Best Practices in Teaching Audience Research
Sylvia
Chan-Olmsted
3:15 pm to 4:45 pm / 144
Refereed Paper Session: Analyzing the Past and Future of Civic and Citizen Journalism
“The Newspaper With a Conscience”: Discourse on Journalism’s
Responsibility to Society and Civic Life in the Late 19th and Early
20th Century
Ronald Rodgers
5 pm to 6:30 pm / 151
Refereed Paper Poster Session
Believing Blogs? Examining the Influence of Gender Cues on Credibility
Cory
Armstrong and Melinda McAdams
Uses and Gratifications in the Blogosphere: Identifying Motives, Antecedents,
and Outcomes of Weblog
Trent Seltzer and Michael Mitrook
Newspaper Coverage of Trans Fats: An Agenda for Policy Change?
Paula Rausch
FRIDAY AUGUST 5
8:15 am to 9:45 am / 222
Refereed Paper Session: The Reality of Regulation: Policy I Issues in Telecommunications, Cable, and Newspaper
The Impacts of Market-based Standardization Policy on the Mobile Deployment
in OECD Countries: An Empirical Analysis
Sangwon Lee
8:15 am to 9:45 am / 224
Refereed Paper Session: INMA Prize: Responding to the Needs of the Industry
Reaching Out: Newspaper Credibility Among Younger Readers*
Cory Armstrong and Steve Collins, Central Florida
8:15 am to 9:45 am / 225
Refereed Paper Session: News Content Production and Delivery
Selling News: Behind the Content of Cable and Broadcast News Morning
Shows
Johanna Cleary and Terry Adams, Miami
10 am to 11:30 am / 231
Association for Education in Journalism and Mass Communication General Business Session: AEJMC Business Meeting
Mary A. Gardner Award for Graduate Research
Recipient: Debi Demáre
11:45 am to 1:15 pm / 232
Refereed Paper Session: Scholar-to-Scholar
Planting the Seeds of Constitutional Conflict: A Look at the Legal
Landscape Concerning Presidential Power and the NSA’s Wiretapping
Program
Brian Pafundi
Market Definition, Merger Review and Media Monopolization: Congressional
Approval of the Corporate Voice Through the Newspaper Preservation
Act
Amy Kristin Sanders
1:30 pm to 3 pm / 247
Teaching/Research Panel Session: Best of the Web winners:
Mindy McAdams
David Stanton
Patrick Reakes
1:30 pm to 3 pm / 250
Refereed Paper Session: Graduate Student Research Showcase
Supervision
and Accuracy in An Online Newsroom: Pilot Study*
David Stanton, Diane Hickey and Keith Saliba
1:30 pm to 3 pm / 252
PF&R Panel Session: Trust, Ethnicity, and Science
Panelist: Mike Weigold
3:15 pm to 4:45 pm / 256
Refereed Paper Session: Joint Poster Session
Pioneers in the Blogosphere: Profiling the Early Adopters of Weblogs
Byeng-Hee
Chang and Trent Seltzer
The Effects of 3G License Fees on the Mobile Markets in OECD Countries
Sangwon
Lee
Information Technology and Information Literacy in Journalism-Mass
Communication Libraries
Patrick Reakes, Barbara Semonche and Fred Thomsen
6:45 pm to 8:15 pm / 297
University of Miami, Florida International University, University of Alabama, University of Georgia, University of Central Florida, Florida A&M University, University of South Florida, Tampa and University of Florida Social: The Floridas, Georgia and Alabama Reception
SATURDAY AUGUST 5
8:15 am to 9:45 am / 309
Refereed Paper Session: Journalism in Times of War and Civil Unrest
Hayes, Herr and Sack: Esquire Goes to Vietnam
Keith Saliba
8:15 am to 9:45 am / 315
Association for Education in Journalism and Mass Communication
Training Session: Incoming Professional Freedom and Responsibility
Chairs
Moderating/Presiding: Sandra Chance
10 am to 11:30 am / 319
Refereed Paper Session: Gender, Beauty and Consumer Concerns
Is Beauty a Joy Forever? Young Women’s Emotional Responses to Varying
Types of Beautiful Advertising Models*
J. Robyn Goodman, Jon Morris and John
Sutherland
11:45 am to 1:15 pm / 340
PF&R/Research Panel Session: Conceptualizing Interactivity
Interactive News Graphics
Panelist: Mindy McAdams
3:15 pm to 4:45 pm / 352
Refereed Paper Session: Visual Communications Research
The Emotional Effect of Negative News Photographs
Renee Martin-Kratzer and Esther Thorson, Missouri
*Research paper winners
The Campaign for the University of Florida