Research

2001 AEJMC Conference

College of Journalism and Communications
Faculty and Graduate Student Presentations

SATURDAY, AUGUST 4

5:30 to 8 pm / 13

Mass Communication and Society Division and Graduate Education Interest Group Promising Professors: Second Place, Faculty Division John Kaplan, Florida

SUNDAY, AUGUST 5

8:15 to 9:30 am / 26

Mass Comm. & Society Div.: Mass Communication in East Asia, and America's Model

The Effects of Warning Labels on Cellular Phones in Korea -- Sung Wook Shim, Florida and Jongmin Park, Pusan National University

8:15 to 9:30 am / 29

Public Relations Div.: Top Faculty and Student Collaboration Research Papers

The Effect of the World Wide Web on Relationship Building -- Samsup Jo, Florida; Yungwook Kim, Ewha Womans University and Jaemin Jung, Florida

11:30 am to 12:45 pm / 55

Newspaper Div.: On-Line: Making the Transition

A Comparative Analysis of On-line versus Print Media: Readability and Content Differentiation of Business News -- Jaemin Jung and Samsup Jo, Florida

11:30 am to 12:45 pm / 57

Visual Communication Div.: Gender and Race in Visual Media

Seeking Gender Equity on the Sports Pages: An Analysis of Newspaper Photos** from the 2000 Olympics -- Marie Hardin, West Georgia, Jean Chance and Julie Dodd, Florida and Brent Hardin, West Georgia (Second Place Faculty Paper )

1 to 2:30 pm / 64

Media Management and Economics Division: Broadcasting Challenges -- Old and New

Impact of Context Effects on Evaluation of New Shows in Lead-In/Lead-Out*-- Jack C. C. Li and Jaemin Jung, Florida (First Place Student Research Paper)

2:45 to 4:15 pm / 72

Refereed Paper Session: Scholar-To-Scholar

Online Newspapers: A Content Analysis of Ad Formats and Rates Joe Bob Hester, North Carolina at Chapel Hill Optimal Aad-Ab-PI Measures in the Journal of Advertising: 1991-2000 -- ChongMoo Woo, Florida

The Profiling of Cable Modem Broadband Subscribers: Characteristics, Perceptions, and Satisfaction -- Sylvia Chan-Olmsted and Jack C. C. Li, Florida

Determinants of Online Purchasing Behavior: Applications of the Theory of Planned Behavior** -- Jae-Won Kang, Florida (Second Place Student Award Winner)

Janet Malcolm: A New Yorker Writer Brings Postmodern Challenges to the Nation’s Newsrooms -- Liz Fakazis, Florida

6 to 7:30 pm / 90

Magazine Div.: Through a Glass Darkly: Women as Reflected in Magazine Images, Never Too Thin, Too White and/or Too Young

Mirroring Mediated Images of Women: The Influence of Media Images of Thin Women on Their Eating Disorder-Related Behaviors and Body Image -- J. Robyn Goodman, Florida

6 to 7:30 pm / 100

The Floridas Reception

Florida International University, Florida A&M University, University of Florida, University of South Florida and University of Miami Social:

Moderating/Presiding: J. Arthur Heise and Lillian Lodge Kopenhaver, Florida International; Robert M. Ruggles, Florida A&M; Terry Hynes, Florida; Edward Jay Friedlander, South Florida and Edward Pfister, Miami

MONDAY, AUGUST 6

8:15 to 9:45 am / 118

Refereed Paper Session: Scholar-To-Scholar

Coverage of International Elections in the U.S.: A Path Analysis Model of International News Flow -- Wayne Wanta, Missouri-Columbia and Guy Golan, Florida

I Hate You So Much Right Now!: Female African Americans Artist and the Justification of Violence in Music Video -- Michele Foss and Stephynie Chapman, Florida

6:15 to 7:45 pm / 180

Media Ethics Div. and Law Div.: Fighting Speech with Speech: Using the First Amendment as an Enforcement Tool: Panelist: Potential First Amendment Problems in Ethics Enforcement -- Sandra Chance, Florida

TUESDAY, AUGUST 7

7 to 8:15 am / 217

Advertising Division: Top Student Papers in Advertising

Emotional vs. Cognitive Purchase-Decision Involvement: Comparisons of Brand Name and Product-Feature Decisions* -- Jooyoung Kim, Florida (Top Student Paper)

Perceived Risk and Risk Relievers in Online Auctions -- Hanjun Ko, Florida

1 to 2:30 pm / 257

Community College Journalism Association and Small Programs Interest Group

Creative Aerobics How to generate advertising creativity on demand, minimize students' anxiety and encourage their creativity and productivity -- Linda Conway Correll, Florida

Deconstructing the Newspaper Feature Article How to teach students about the component parts of a newspaper feature article -- Diana Tonnessen, Florida

1 to 2:30 pm / 261

Religion and Media Interest Group: Media and Religiosity: Cases and Effects

Religiosity and the Third-Person Effect* -- Guy Golan, Florida (Top Paper)

2:45 to 4:15 pm / 265

Communication Technology and Policy Div

Breaking Up News -- An Investment in the Future? Correlations Among Hypertext Comfort, User Satisfaction and Perceived Credibility -- Stephanie Berger, Florida

4:30 to 6 pm / 284

Media Management and Economics Div.: Beyond the Borders of Nations and Industries

The Globalization of Telecommunications Services: Alliances, Market Development, and Product Convergence* -- Sylvia Chan-Olmsted, Florida (Third Place Faculty Research Paper)

4:30 to 6 pm / 292

Science Communication Interest Group: Exploring Risks, Benefits and Messages: Safety and Bioengineering

The Importance of Being Accountable: The Relationship Between Perceptions of Accountability, Knowledge and Attitude Toward Plant Genetic Engineering* -- Tracy Irani, Florida, Janas Sinclair, Florida International and Michelle O’Malley, Kansas State (Top Research Paper)

6:15 to 7:45 pm / 297

Comm. Tech. & Policy Div: Educational Use of Computers, Technologies and the Web

The Power of Perception: The Effect of Course Evaluation Perceptions on Traditional and Non-Traditional Student's Performance in a Distance Education Course -- Traci Irani, Christi Scherler, Michael Harrington and Ricky Telg, Florida

WEDNESDAY, AUGUST 8

1 to 2:30 pm / 356

Entertainment Studies Interest Group Refereed Paper Session: "Reel" Research: Motion Picture Content, Promotion and Audience Reaction

The Influence of Media Ownership on News Coverage: A Case of CNN's Coverage of Movies -- Jaemin Jung, Florida

2:45 to 4:15 pm / 359

Communication Theory and Methodology Div.: Advances in Agenda Setting…

Political Advertising and the 'Transaction Process' Model of Campaign Agenda Setting in the 2000 New York Senatorial Election* -- Joon-Soo Lim, Florida (Top Three Student Paper)

2:45 to 4:15 pm / 366

Public Relations Division: Top Student Research Papers

Intangible Outcomes of Corporate Strategic Philanthropy: A Public Relations Perspective -- Joon-Soo Lim, Florida

Classifications of Corporate Web Pages by Relationship Contents and Functions -- Joon-Soo Lim, Florida and Jae-Hwa Shin, Missouri

Media Coverage of Risk Events: A Framing Comparison to Two Fatal Manufacturing Accidents -- Michael J. Palenchar, Florida

4:30 to 6 pm / 372

Visual Communication Division: Creative Projects in Multimedia

Bridging the Gap between Photojournalism and Fine Art: Using Exhibitions as a Tool for Education and Communication -- John Kaplan, Florida

Numerous other faculty and students will be participating as a speaker, moderator or discussant on panels, including: Laurence Alexander, Jean Chance, Sandy Chance, Linda Correll, Julie Dodd, Lisa Duke, Mary Ann Ferguson, Kathy Fitzpatrick, John Kaplan, Jooyoung Kim, Mindy McAdams, Marilyn Roberts, John Sutherland, Diana Tonnesen, Debbie Treise

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