Memories from past Bateman winners
Jennifer L. Saltz, PR 1998
Attorney, Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A., Fort Lauderdale
We had an amazing Bateman team; the competition was a true exercise in teamwork.Â Each of us had distinctly different strengths and we worked well together in assigning tasks based on our relative strengths. It was a great experience seeing how five bright, motivated college students could come together to create a campaign that would have significant value and impact in the marketplace.
Certainly I am most proud that we ultimately won but the process taught me a lot about teamwork, resolving conflict within a team and working hard to complete what we thought, at the time, was a near-impossible task.Â
- 1983: Mark Beccue, Mary Anne Lawson, Elizabeth Fannin and Marcelle DeCuir
- 1986: Manuel Avila, Betsy Campbell, Andrew Clark and Samantha Seifried
- 1990: Ann Fahey, Robert Grode, Francine Hutton, Karl Sanders and Lesliann Tomich
- 1995: Judy Fleckenstein, Michelle Henley, Elizabeth Hill, Sean Kelly and Beth Lundsmark
- 1996: Kelly Graddy, Andrea Marotta, Anna OâNeill, Michael Siemienas and Deborah Sorokin
- 1998: Stephanie Cribbs, Ken Garcia, Christina Kitterman, Anthony Rudolph and Jennifer Saltz
- 2001: Bonnie Overbeck, Samantha Phillips, Tiffany Pokabla, Erica Sniad and Valerie Wright
Beth Fannin, PR 1983
I was on the 1982 and 1983 teams. We were the first to get on the âmapâ in this competition.Â In 1982 we placed first in the SEC and third in the overall competition and in 1983 we won first place. The 1983 team was really awesome and came together to accomplish great things.Â I cannot tell you how excited we were to win! The public relations degree was offered for the first time as a distinct degree in 1983.Â This win made the degree even more meaningful.
Leadership and problem solving in a team effort are probably the most important takeaways from my experience.Â I worked with some very talented folks and we had a LOT of fun. I consider my time at Florida and being part of the Bateman Case Study among the greatest opportunities and experiences of my life.
Ken Garcia, PR 1998
Manager of Communications and Media Affairs, Altria
I remember many late nights of building out our strategies, then devising the plan elements and ultimately the presentation book. It was challenging and really laid a solid foundation for the communications plans that I would go on to develop and execute in my career.
In my current role as manager of communications and media affairs for Altria, the parent company of tobacco product manufacturers Philip Morris USA, U.S. Smokeless Tobacco Co. and John Middleton Co., I serve as one of the companyâs two official spokespeople designated to work with traditional and new media outlets to communicate the companyâs positions and perspectives on variety of issues important to our businesses and our stakeholders. Working in media relations for the largest U.S. tobacco company comes with many challenges, many of which I am able to effectively deal with thanks to what I learned while at UF and through my Bateman experience. Good communications begins with solid research, planning and strategic thinking. Somewhere in my attic I have my old Bateman presentation book stored, and I plan to dust it off and recall that wonderful group of Gators who won the 1998 competition!
Christina Kitterman, PR 1998
Christina Kitterman celebrates her 1998 Bateman championship before last yearâs Gator Growl.
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- 50 years of communigator
- Not as I Pictured: Journalism professor’s personal journey an inspiration to others
- Change is in the air
- Gotta Love It
- UF grad part of new digital journalism team at CBS News
- Gator grad celebrates radio call for NBA winners
- Alumni of Distinction: Four graduates honored
- Collegeâs students finish strong in Hearst finals
- UF Students win 2011 Bateman Competition
- Memories from past Bateman winners
- College recognizes the âbest and brightestâ
Coming & going
- Matthew Sheehan named director of UFâs 21st Century News Laboratory
- Brent Williams retires, but his legacy will remain at WUFT-TV/FM
- Elaine Wagner retires after 29 years
Inside the College
- Final year of âFlorida Tomorrowâ campaign: How you can help
- Collegeâs media properties launch newly formatted stations
- College faculty receives national recognition
- Armstrong named UF Research Foundation Professor