Fall 2002

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Advertising students finish on top in national/international contests

by David Payne

Direct Marketing Association ECHO Competition

Success ECHOed through the halls of College this year as UF advertising students finished first in the Direct Marketing Association ECHO competition for the second year.

Dr. Lisa Duke, assistant professor of advertising, advised team members Jaclyn Derly, Natalie Gora, Jacque McCullough and Addam Ralston in the contest, which focused on creating a marketing plans book for Hallmark Cards.

Duke said the plan had to focus on introducing mothers to the company's products and subsidiaries and included market research, creative and media plans.

Duke said the team worked very hard. "The win was very exciting, but not unexpected," Duke said. "The team had a lot of synergy and was very enthusiastic. They also had a plan that was competitive." The plan, called "The Royal Treatment," was chosen from 250 entries nationwide.

The DMA will fly Duke and the team to the annual conference in San Francisco this October to receive the award.

"The DMA conference gives our students the chance to meet with top professionals from around the world and attend workshops and lectures on cutting-edge marketing approaches," Duke said.

Dr. John Sutherland, chair of the Department of Advertising, said the victory is a "testament to the creativity, guidance and leadership of UF instructors."

International Advertising Association Competition

Advertising students from the University of Florida have won the 2002 International Advertising Association competition.

The contest required students to create an advertising campaign to increase membership in IAA and to make suggestions on how to improve the IAA's web site.

UF teams finished first and third for their campaign in the United States/Canada Region and were "best of category" for their web site suggestions.

Dr. John Sutherland, Department chair, said project was illustrative of how the advertising curriculum (and the university) are being internationalized.

Members of the first place team were Elysia Banks, Luz Florez, Vanessa Gary, Alison Hablitzel, Jordana Kava, Julieta Lacayo, Gregory Moine, Alina Pineda and Bonny Ramires.

The best of category team members were Thea Benkovic, Aaron Bennett, Ginger Bieri, Mercedes Mann, Robert Parker, Stephanie Schlazer, Patricia Struman and Brooke Willmering.

The third place team included Jamie Cassilly, Katie Curiel, Brooke Donohue, Viviana Espinoza, Rachel Freedman, Steve Huber, Courtney Husk, Guadalupe Ortiz and James Winstead.

Jooyoung Kim and Hanjun Ko, graduate teaching assistants, advised the students.