Policies

1. Class attendance is required.

        Attendance and promptness are expected.  Two absences or late arrivals (or a combination of each) do not require explanation.  Use these for religious observances, association commitments, minor illnesses (colds), unforeseen events,  whatever. 

        Beginning with your violation, and for each one thereafter, 2 points are deducted off your final point total for each absence, and 1 point is deducted for each late arrival, unless you provide medical, legal, or academic documentation of a legitimate reason for missing class. 

2. Exams

        Mixed format (short answer, multiple choice):   Materials covered by the quizzes are announced in class. 

3. Deadlines and key dates

        Clearly listed in your calendar, a part of the handbook.  Missing deadlines results in point penalties.

Teams

You will spend much of your outside class time working in a team.  The projects are assigned a team grade from me.  Your project grade will also reflect peer evaluations (your teammate's evaluations of your performance).

Your team is an agency research group.  You are working to gather information necessary for a developing a creative platform for your assigned brand that will allow you to win the brand's account away from its current agency.  You will conduct research in 3 stages (secondary, qualitative, quantitative), each culminating in a report and a presentation.  Each report should represent a growth in your understanding about the brand.  Your target market for the campaign is:  college students.

Each team must have a designated leader.  The leader has special responsibilities (of course) and special privileges: 

Leader Responsibilities: 

1.     Act as a team leader as detailed in the handbook and lectures.

2.     Attend weekly "leaders" meeting (to be arranged). 

3.     Act as the representative of the group to the instructor.

4.     Be evaluated according to special "leaders" evaluation sheet. 

5.     Prepare a team leader report at the conclusion of the project.

Leader Privileges

Receives a 5 point "boost" on the exam associated with that project (i.e., leader on project 1 for quiz 1, leader on 2 for quiz 2, leader on 3 for quiz 3).