Day 1
Policies
Honesty
Honor Code
Peer Evaluations
Labs and Resources
Advertising people who ignore research are as dangerous as
generals who ignore decodes of enemy signals. David Ogilvy, Ogilvy on Advertising.
Course Objectives:
Enable students to understand the importance and usefulness of formative advertising research techniques. Introduce critical research concepts and methods. Provide hands-on experience in a cycle of research activities. Demonstrate the appropriateness and utility of secondary, qualitative, and quantitative data for decision making. Develop student efficacy as leaders and members of high-performance teams.
Text: Course CD available at Target Copy Center
Styleguides
More help with research papers
