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EFFECTIVE PRESENTATIONS
Start Here:
UF
Marketing Links
Product
and Company Analysis
Ad Age
Ad Week
Business
Week
USA Today
Forbes
Market Analysis
Hoovers
Access Bus Online
Webster's Bus
Guide
Consumer
Analysis
American
Demog
KnowX
Psychographics
SMRB
SRI
(VALS)
McCann Erickson Big
Book
Big Yellow
Business Web
Industry
Research
Chambers
of Commerce
Maps:
General
Ad
Resource
Advertising Res Found
Electric
Library (you can sign up for 7 days free)
Libraryspot
ResearchIt
UT Ad
"Reading Room"
U
Mass Ad resources
UF Library
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What is plagiarism? (MANDATORY)
Where to get information:
- Email the company
- Company web site
- Company's ad agency
- Competitor web site
- Industry journals
Product Usage
- AC Nielsen SCANTRACK (tough to find)
- Mediamark (now in Journalism
library, see your class CD for how to interpret)
- Sales & Marketing Management (S&MM)
Consumers
- Simmons Market Research Bureau
- MRI
- Lifestyle Market Analyst (UF library has a
subscription, good for psychographics).
- Sourcebook of Zip Code demographics (published by
CACI)
- PRIZM
- ACORN
- Equifax Microvision
Advertising Expenditures by medium
- Leading National Advertisers/Media Watch
Writing Aids
MLA Style
APA
Style Guide
Help with
Office products
From the New
York Times Navigator:
Company Information
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UF Library Resources
Floor Maps: 1
2 3
4 5
6
Business &
Financial News
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| Idiosyncratic
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Directories
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