123Print.com’s Fall 2009 YouTube Contest

Get Experience! Win Prizes!

We’re 123Print.com, an internationally-recognized web-based provider of custom-printed business, personal stationery and communication aids, and we have an opportunity for you to gain first-hand internet marketing experience, be a YouTube star and win prizes!

Competing is as easy as 1-2-3…

1. Create a video about one of the following 123Print products: business cards, invitations, door hangers, or holiday cards, following our guidelines.
2. Upload your video to YouTube for everyone to see, and place the supplied key phrases in the “More Information” section of your YouTube page.
3. Enter the contest via http://123print.clickagreements.com/UF-YouTube-Fall2009 starting Thursday October 15th, 2009.

Cash Prizes!

Top three videos that drive the most traffic to 123Print’s website

·         1^st Place - $300

·         2^nd Place - $200

·         3^rd Place - $100

Highest YouTube rating

• $100 prize

Most video views

• $100 prize

Most original – as determined by a panel of 123Print employees

• $100 prize

PLEASE NOTE: IF YOU CHOOSE TO WORK AS A GROUP, THE PRIZE MONEY IS SPLIT AMONGST GROUP MEMBERS.

How to Enter…

FIRST AND FOREMOST DO NOT USE YOUR SCHOOL EMAIL ADDRESS.

If you decide you are entering the contest please send your complete mailing address, with the subject line: U of F Contest, ASAP to 123@123Print.com so we can send you a product kit to help with your video.

• NOTE: IF YOU ARE WORKING IN A GROUP, PLEASE ONLY REQUEST ONE PRODUCT KIT FOR THE ENTIRE GROUP.           

Come up with a video idea, shoot your video, upload your video to YouTube, submit all information at: http://123print.clickagreements.com/UF-YouTube-Fall2009 starting Thursday October 15^th 2009 until 5pm EST on Friday, November 6^th, 2009!

All judgments and decisions are final and binding.

Winners will be notified by December 1^st, 2009.

If you have any questions, please email 123@123Print.com with the subject line: U of F Contest

Video Guidelines

Please read all of the guidelines!

First thing’s first… we are not expecting any Spielberg like productions. Don’t worry if you don’t know how to make cool special effects! Webcam videos, multi-camera productions – the choice is yours. Second, we’re sure by now you all know that if a YouTube video is entertaining enough, it can and will spread like wildfire. That’s what we’re after. While we want the videos to be entertaining and for you to have fun, this is still business, so there are some guidelines you’ll have to follow:

• All videos must strictly adhere to a 30 second minimum or 3 minute maximum length.
• You must plug 123Print.com once per 30 seconds. So if your video is 3 minutes, make sure you plug us 6 times!
• Videos must be your own original creation.
• Make sure you have an accurate and descriptive title for your video.
• The “More Information” section of your YouTube page should include all 5 of the key phrases for the product you made a video about in a short coherent paragraph:
  • Business Cards
    • business cards
    • business card designs
    • business card printing
    • custom business cards
    • create business cards
  • Invitations
    • invitations
    • wedding invitations
    • custom invitations
    • party invitations
    • invitation printing
  • Door Hangers
    • door hangers
    • door knob hangers
    • custom door hangers
    • door hanger advertisement
    • printing door hangers
  • Holiday Cards
    • holiday cards
    • holiday greeting cards
    • personalized holiday cards
    • holiday photo card
• Use descriptive keyword tags.
• Include a direct link, to the product your video is about, in the “More Information” section at least once using the following link:
  • http://www.123print.com/Business-Cards?refurl=yourlastname_any5digits
  • http://www.123print.com/Invitations?refurl=yourlastname_any5digits
  • http://www.123print.com/Door-Hangers?refurl=yourlastname_any5digits
  • http://www.123print.com/Holiday-Cards?refurl=yourlastname_any5digits
  • SO FOR EXAMPLE
    • http://www.123print.com/Business-Cards?refurl=smith_01864
    • IF YOU ARE WORKING AS A PAIR OR A GROUP, ONLY ONE LINK IS REQUIRED.
• Be aware of copyright infringement!
• No negativity toward 123Print or its products.
• No direct mention of any other brand, retailer or ecommerce site.
• A positive, indirect comparison – without names or links – with others is acceptable.
• Profane, political, obscene, threatening, pornographic, violent, slanderous or libelous content is not acceptable.
• All videos submitted become property of 123Print.

Suggested Video Ideas

• Rap
• Commercial
• Infomercial
• Vlog
• PSA
• Cartoon
• Animation
• Skit
• Song/performance
• News broadcast
• Testimonial about product
• Anything goes!

Tips to Make Video Go Viral

• Incorporate music
• Make your video short
• Shock your viewers in first 5 seconds
• Edit video into sharp, quick scenes
• Don’t get stuck on quality

Remember to have fun, be creative, and that this is a business – so nothing profane, political, obscene, threatening, pornographic, violent, slanderous or libelous!