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RTV4506 Telecom Research

Format: 30 multiple-choice questions (1 point each) and 7 short essays (20 total points).

Review questions:

1. Understand the different threats to internal validity in experimental designs.
2. Understand the different probability and non-probability sampling methods.
3. Be able to write sample research questions and hypotheses and identify independent/dependent variables.
4. Be able to give operational definition for a variable and identify its level of measurement.
5. Understand the disadvantages/advantages of different data collection methods for survey research designs.
6. Understand the characteristics of the scientific research methods.
7. Understand the differences between internal and external validity.
8. Understand the disadvantages/advantages/characteristics of different research methods (focus groups, survey, content analysis, and experimental designs) and when to use which method.
9. Field versus lab experimental designs.
10. Calculation of Holsti’s formula for inter-coder reliability.
11. Understand the basic notion of the agenda setting theory.
12. Understand the basic notion of the cultivation theory.
13. Comparison of different longitudinal studies (e.g., trend versus panel studies).
14. Comparison of different experimental designs.
15. Know examples of different types of scales (e.g., Likert and Semantic Differential).
16. When to use factorial experimental designs.
17. Differences between quantitative and qualitative research methods.
18. Differences between primary and secondary research methods.
19. Different research phases in mass media (textbook).