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Chan-Olmsted, S. M. (in press). Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets. Lawrence Erlbaum & Associates (to be published between Oct. and Dec. 2005).



Albarran, A., Chan-Olmsted, S. M., & Wirth, M. (2006). Media Management and Economics Handbook. Lawrence Erlbaum & Associates (published in July 2005).

Chan-Olmsted, S., and Gershon, R. (2001). Telecommunications marketing. In Telecommunications Management: Industry Structures and Business Practices, Richard Gershon, ed. Mahwah, New Jersey: Lawrence Erlbaum & Associates.

Chan-Olmsted, S. (2000). Marketing mass media on the World Wide Web: The building of media brands in an integrated and interactive world. In Research and Issues of the World Wide Web. David Goff and Alan Albarran ed. Ames. Iowa: Iowa State University Press.

Chan-Olmsted, S. A framework for the study of global media economics. In Global Media Economics: Commercialization, Concentration and Integration of World Media Markets. Iowa State University Press, Ames, Iowa, 1998.

Chan-Olmsted, S., & Albarran, A. The global media economic patterns and issues. In Global Media Economics: Commercialization, Concentration and Integration of World Media Markets. Iowa State University Press, Ames, Iowa, 1998.

Albarran, A., & Chan-Olmsted, S. The United States and the global media marketplace. In Global Media Economics: Commercialization, Concentration and Integration of World Media Markets. Iowa State University Press, Ames, Iowa, 1998.

Refereed Articles

Chan-Olmsted., Lee, S., & Hee, J. (submitted). Examining the market and firm factors affecting the development of a mobile television market: The case of South Korea. Journal of Media Economics.

Cha, J., & Chan-Olmsted, S.M. (submitted). Predictors of the adoption of entertainment, information, communication, and transaction services on mobile phones.  New Media and Society.

Lee, S., Chan-Olmsted, S.M., & Kim, H. (submitted). The deployment of third-generation mobile services: A multinational analysis of contributing factors. Telecommunications Policy.

Chan-Olmsted, Cha, J., & Oba, G. (2008). An examination of the host country factors affecting the export of U.S. video media good. Journal of Media Economics, 21(3), 191-216.

Chan-Olmsted, S.M., & Cha, J. (2008). Exploring the antecedents and effects of brand images for television news: An application of brand personality construct in a multichannel news environment. The International Journal on Media Management, 10(1), 32-45.

Lee, S., Chan-Olmsted, S.M., & Ho, H. (2008). The emergence of mobile virtual network operators (MVNOs): An examination of the business strategy in the global MVNO market. The International Journal on Media Management, 10(1), 10-21.

Chan-Olmsted, S.M., & Cha, J. (2007). Branding television news in a multichannel environment: An exploratory study of network news brand personality. The International Journal on Media Management, 9(4), 135-150.

Oba, G., & Chan-Olmsted, S.M. (2007). Video strategy of transnational media corporations: A resource-based examination of global alliances and patterns, Journal of Media Business Studies, 4(2):1-25.

Chan-Olmsted, S.M., & Chang, B. (2006). Globalization through partnerships: Examining cross-border acquisitions and international joint ventures in the world media markets, ICFAI Journal of Mergers & Acquisitions.

Chan-Olmsted, S.M., (2006). Content development for the third screen: The business and strategy of mobile content and applications in the United States. The International Journal on Media Management, 8(2), 51-59.

Lee, S., & Chan-Olmsted, S.M. (2006). The development of mobile television: Examining the convergence of mobile and broadcasting services in Korea, International Journal of Mobile Marketing, 1(2).

Chan-Olmsted, S. M., & Chang, B. (2006). Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television. New Media and Society, 8(5), 773-800.

Oba, G., & Chan-Olmsted, S. M. (2006). Vertical integration in the U.S. syndication market, Journal of Media Economics, 19(2), 99-118.

Chang, B., & Chan-Olmsted, S. M. (2005). Relative constancy of advertising spending: A cross-national examination of advertising expenditures and their determinants, Gazette: The International Journal of Communication Studies, 67, 339-357.

Chan-Olmsted, S. M., Li, C.C., & Jung, J. (2005). The profiling of cable modem broadband subscribers: Characteristics, perceptions, and satisfaction, Journal of Targeting, Measurement, and Analysis for Marketing, 13(4), 327-345.

Kim, J., & Chan-Olmsted, S. M. (2005). Comparative effects of public relations and brand attitudes on purchasing intention. Journal of Marketing Communications, 11(3), 145-170.

Chan-Olmsted, S. M. (2005). Transnational expansion strategy in media industries: A comparative analysis of acquisitions versus alliances. Journal of Broadcasting and Communication.

Chan-Olmsted, S. M. (2005). Response to “diversification strategy of global media conglomerates: A comment. Journal of Media Economics, 18(2), 105-107.

Oba, G., & Chan-Olmsted, S. M. (2005). The Development of cable television in East Asian countries: A comparative analysis of determinants. Gazette: The International Journal of Communication Studies, 67, 211-237.

Jung, J., & Chan-Olmsted, S. M. (2005). Impacts of media conglomerates’ dual diversification on financial performance. Journal of Media Economics, 18(3), 183-202.

Lee, C., & Chan-Olmsted, S. M. (2004). Competitive advantage of broadband Internet: A comparative study between South Korea and the United States. Telecommunications Policy, 28(9/10), 649-677.

Ha, L., & Chan-Olmsted, S. M. (2004). Exploring the effects of cable TV web sites on cable TV network branding and viewership. Journal of Broadcasting & Electronic Media, 48(4), 620-645.

Ren, W., & Chan-Olmsted, S.M. (2004). Radio business on the World Wide Web: Comparing the online content of streaming terrestrial and Internet-based radio stations in the United States. Journal of Radio Studies.

Landers, D., & Chan-Olmsted, S.M. (2004). Assessing the changing network television market: A resource-based analysis of broadcast television networks. The Journal of Media Business Studies, 1(1), 1-26.

Chan-Olmsted, S.M., & Ha, L. (2003). Internet business models for broadcasters: How television stations perceive and integrate the Internet,  Journal of Broadcasting & Electronic Media, 47(4), 597-617.

Chan-Olmsted, S.M., & Chang, B. (2003). Diversification strategy of global media conglomerates: Examining its patterns and drivers, Journal of Media Economics 16(4), 213-233.

Liu, F., & Chan-Olmsted, S.M. (2003). Partnerships between the old and the new: Examining the strategic alliances between broadcast television networks and Internet firms in the context of convergence, International Journal on Media Management, 5(1).

Chan-Olmsted, S.M., & Kang, J. (2003). The emerging broadband television market in the United States: Assessing the strategic differences between cable television and telephone firms, Journal of Interactive Advertising 4(1). Available at http://jiad.org.

Chan-Olmsted, S.M. (2003). Fundamental issues and trends in media strategy research, Quarterly Journal of Media Economics & Culture, 1(1), 9-37.

Chan-Olmsted, S.M., & Kang, J. (2003). Theorizing the strategic architecture of a broadband television industry. Journal of Media Economics, 16(1), 3-21.

Ha, L., & Chan-Olmsted, S.M. (2003). Consumers’ use of enhanced TV features and Interest in e-commerce on cable network web sites. Electronic Markets: The International Journal of Electronic Commerce & Business Media, 12(4), 422-440.

Chan-Olmsted, S.M., and Kim, Y. (2002). The PBS brand versus cable brands: Assessing the brand equity of public television in a multi-channel environment. Journal of Broadcasting & Electronic Media, 46(2), 300-320.

 

Chan-Olmsted, S.M., and Li, C. C. (2002). Strategic competition in the multi-channel video programming market: An intra-industry strategic group analysis. Journal of Media Economics 15(3), 153-174.

Chan-Olmsted, S.M., & Jung, J. (2001). Strategizing the net business: How television networks compete in the age of the Internet. International Journal on Media Management, 3(4), 213-225. 

Ha, L., & Chan-Olmsted, S.M. (2001). Enhanced TV as brand extension: TV viewers’ perception of enhanced TV features and TV commerce on broadcast networks’ web sites. International Journal on Media Management, 3(4), 202-213.

Chan-Olmsted, S.M., and Jamison, M. (2001). Rivalry through alliances: Competitive strategy in the global telecommunications market. European Management Journal, 19(3), 317-331.

 

Chan-Olmsted, S. M., & Kim, Y. (2001). Perceptions of branding among television station managers: An exploratory analysis. Journal of Broadcasting & Electronic Media 45(1), 75-91.

 

Chan-Olmsted, S.M., and Park, J. (2000). From on-air to online world: Examining the content and structures of broadcast TV stations' web sites. Journalism & Mass Communication Quarterly. 77(2), 321-340.

Chiu, P., & Chan-Olmsted, S.M. (December, 1999). The impact of cable television on political campaigns in Taiwan, Gazette: The International Journal for Communication Studies. 61(6), p. 491-509.

Chan-Olmsted, S. M. (1998). Mergers, acquisitions, and convergence: The strategic alliances of broadcasting, cable television, and telephone services. Journal of Media Economics, 11(3), 33-46.

Chan-Olmsted, S. M. (1997). Theorizing multichannel media economics: An exploration of a group-industry strategic competition model. Journal of Media Economics, 10(1), 39-49.

Chan-Olmsted, S. M. (1996). Market competition for cable television: Reexamining its horizontal mergers and industry concentration. Journal of Media Economics, 9(2), 25-41.

Chan-Olmsted, S. M. (1996). From Sesame Street to Wall Street: The changing market environment of children's television. Journal of Broadcasting & Electronic Media, 40(1), 30-44.

Chan-Olmsted, S. M. (1995). A chance for survival or status quo? The economic implications of the radio duopoly ownership rules. Journal of Radio Studies, 4, 59-75.

Chan-Olmsted, S. M. (1994). Media planning of barter syndication: An exploratory analysis of the leading advertising agencies' approach. Journal of Media Planning, 8(1), 27-42.

Chan-Olmsted, S. M. (1992). A structural analysis of market competition in the U.S. TV syndication industry, 1981-1990. Journal of Media Economics, 4(3), 9-28. (lead article)

Litman, B., Chan-Olmsted, S. M., & Thomas, L. (1991). Estimating the demand for backyard satellite dishes: The U.S. experience. Telematics and Informatics, 8(2), 59-69.

Chan-Olmsted, S. M. (1990). Little ears in the big world: The development of television receive-only satellite dishes in Taiwan. Media Asia, 17(2), 70-78.

Chan-Olmsted, S. M., & Litman, B. (1988). Antitrust and horizontal mergers in the cable industry. Journal of Media Economics, 1(2), 3-28.