Online Master in Mass Communication

Global Strategic Communication

Global Strategic Communication MastersAs societies evolve, communication will continue to change. Communication strategists who anticipate and embrace these changes can emerge as leaders. Offered through UF’s acclaimed College of Journalism and Communications, the online Master of Arts in Mass Communication with a specialization in Global Strategic Communication provides a path to innovative, engaging communication strategies for creating effective messaging that will resonate with international audiences. Participants learn how to leverage emergent media resources and how to anticipate and prepare for future communication trends.

Master International Communication Strategies

The perception of any message can vary considerably from one nation to another, as can ethical guidelines and preferred methods of delivery. A persuasive message that is effective in one nation could be ineffective or even offensive in another. Professional communications should not cross international borders until market differences have been analyzed and strategies have been tailored accordingly. The online Master of Arts in Mass Communication with a specialization in Global Strategic Communication directly addresses international branding, cross-cultural public relations, and other related topics, helping graduates to venture confidently into foreign markets.

Develop Emergent Media Skills

Emergent technology and interactive media have made global communication faster and accessible to more people, fostering the growth of international relationships. Mobile devices, social networks, and SMS technology have modernized professional interaction across the world. New and developing lines of communication hold incredible promise for the global marketspace, but professionals must have a strategic knowledge of emergent media in order to capitalize on them. The online Master of Arts in Mass Communication with a specialization in Global Strategic Communication introduces participants to the cutting-edge technologies that make streamlined international communication possible.