University of Florida College of Journalism and Communications Telecommunication Associate Professor Amy Jo Coffey is the recipient of the University of Florida Research Foundation Professorship award for 2014-16.

Coffey received her doctorate from the University of Georgia, where she focused on media management, economics, and audience issues. Her research interests stem in part from her professional news background, which included positions with CNN in Atlanta, as well as reporting, anchoring, assignment editing, and production positions in television and radio in Ohio, Tennessee, and Georgia.

Since her arrival at the University of Florida, Coffey has developed an impressive record of distinction in research. Over the course of her career, her scholarship has produced 14 refereed publications, two book chapters, and 21 refereed conference papers. She also has received top paper awards from both the Broadcast Education Association and AEJMC.  In addition, Amy Jo’s work has appeared in several prominent journals, including the Journalism & Mass Communication Quarterly, Journal of Advertising Research, Communication Law & Policy, International Journal on Media Management, and the Journal of Media Business Studies.

Her research has been extensively supported by grant funding, including $500,000 from the U.S. Department of Defense. Her scholarship has earned her distinction in the areas of ethnic audiences and media and the utilization and effects of new media spaces. In the former area, her work has examined how audience valuation by advertisers influences the provision and sustainability of non-English speaking audiences within the United States. In the latter, her emphasis has been to empirically test virtual media (e.g., Second Life) as a platform for learning and cultural sensitivity outcomes. Notably, her work has earned attention in both the academic and professional communities.

The term of her professorship is from 2014-2016 and comes with a $5,000 a year salary supplement, as well as an allocation of $3,000 to support her research program.

Posted: April 24, 2014
Category: College News, Research News
Tagged as: Amy Jo Coffey, Awards