Radio station Country 103.7 The Gator rolled out a new line-up Monday that included a new morning show duo and a new call-in request evening show featuring the station’s popular “Big Stew.”

“Big D and Bubba,” a syndicated show heard in markets across the nation, will be heard weekdays from 6 – 10 a.m. The show, which is heavily focused on music, is designed to add live, local elements, which increases opportunities in production, and local news, weather and traffic cut-ins for the station’s students and staff. The show airs on the top rated country stations in New Orleans, Tuscaloosa, Key West and Tallahassee.

“Big Stew” moves to the 7 p.m. – midnight time slot. His call-in, request show gives the station its first live, local show in that time slot and increases opportunities for the station to reach its core audience.

“These changes will allow the station to continue building on the success it has enjoyed since becoming a country station in late 2010,” said Randy Wright, executive director of media properties at the University of Florida College of Journalism and Communications. “In addition to adding opportunities for the College’s students in programming, marketing, sales and promotions, these moves also provide the station the opportunity to enhance its ratings growth and increase options for local sales through more live, local programming.”

In the latest listener survey taken last fall, The Gator was the top-rated country station in Gainesville.

The Country 103.7, The Gator programming line up is as follows:

6 a.m.-10 a.m.: Big D and Bubba
10 a.m.-3 p.m.: Polly Petersen
3 p.m.-7 p.m.: JJ Thomas
7 p.m.- midnight: Big Stew (Live Request Show)
Midnight-6 a.m.: After MidNite with Blair Garner

Posted: April 17, 2012
Category: College News