About the Associate Dean

Graduate Studies

Debbie Treise
Professor of Advertising and
Associate Dean for Graduate Studies

Specialty

Science/health communication

A message to applicants

If you are planning a visit to campus, I would be honored to take you to lunch to talk more about our program. I encourage you to come to campus to meet current graduate students and faculty, and to tour our building and UF's campus. It's a great way to become familiar with the program and UF!

Teaching Areas

Science and health communications, qualitative research, advertising campaigns, advertising creative, ethics, public service advertising, direct to consumer advertising.

Education

Ph.D., Communications (1992), University of Tennessee, Knoxville. Primary Area: Advertising, Secondary Area: Marketing. Dissertation Title: "The Effects of Fear Level and Repetition of Radio Public Service Advertising Promoting Condom Use Among College Students"

M.A., Mass Communication (1988), University of South Florida, Tampa. Substantive Area: Advertising, Secondary Area: Management. Thesis: "Spokesperson Choice Variables in Senior Citizen Health‑Related Services Advertising"

B.A., Advertising (1974), University of Florida, Gainesville

Academic Experience

Spring 2003 - present: Associate Dean Graduate Studies, University of Florida, Gainesville

2002 - present: Professor, University of Florida, Gainesville

Fall 1997 - 2002: Associate Professor, University of Florida, Gainesville

Fall 1992 - 1997: Assistant Professor, University of Florida, Gainesville

Fall 1991 and Spring 1992: Graduate Teaching Associate, Creative Strategy-taught in (special section in conjunction Management in the College of Business) University of Tennessee, Knoxville

Fall 1989 - Fall 1991: Graduate Teaching Associate, College of Communications, University of Tennessee, Knoxville. Courses taught: Introduction to Mass Communication, Advertising Creative Strategy

Fall 1986 - Fall 1989: Adjunct Instructor, Department of Mass Communications, University of South Florida, Tampa. Course taught: Writing for Mass Media

Fall 1986 - Fall 1989: Adjunct Instructor, Department of Business, Manatee Community College, Sarasota. Courses taught: Advertising Principles, Principles of Marketing, Management of Communications

2002 - present: Affiliate Faculty Member, College of Natural Resources

Professional Experience

1986 - 1988: Freelance Writer, Sarasota Sun

1980 - present: Freelance Copywriter. Major clients include: Wendy's International, KFC, Bonne Belle Cosmetics, Tampa Jai Alai

1976 - 1979: Creative Director, WTOG‑TV Channel 44, St. Petersburg, Fla. Established and managed creative services department including retail account copy, direction, production

1975 - 1976: Copywriter, Tully‑Menard Advertising Agency, Tampa, Fla.

1974 - 1975: Copywriter/Sales, WYND‑Radio, Sarasota, Fla.

Publications

Books, Contributor of Chapter

Treise, D. & Rausch, P. (2009). Direct-to-consumer pharmaceutical advertising: A prescription for everything? In Advertising and Society: Controversies and Consequences, Pardun, C. Ed. MA: Wiley-Blackwell, 145-158.

Weigold, M, Treise, D. & Rausch, P. (2007). Invited book chapter Handbook on Communicating and Disseminating Behavioral Science (Chapter 2). Science Communication Scholarship: Themes and Future Directions. Sage. October, 2007.

Wolburg, J. & Treise, D. (2003). College student drinking and alcoholic beverage advertising. In Otnes, C. and Lowrey, T. (eds.), Contemporary Consumption Rituals: An interdisciplinary approach. Erlbaum, 12 pages.

Treise, D., and Gotthoffer, A. (2002). Stuff you couldn't ask your parents about: Teens talking about using magazines for sex information. In Sexual Teens, Sexual Media, Jane Brown, Jeanne Steele and Kim-Walsh-Childers, (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates, Inc., Publishers, pp. 173-189.

Walsh-Childers, K., & Treise, D. (1998). Mass media and health issues. In Margaret Blanchard (Ed.) History of the Mass Media in the United States: An Encyclopedia. Chicago, IL: Fitzroy Dearborn Publishers, pp. 354-356.

Refereed Publications

Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the Media. Infection Control and Hospital Epidemiology, 31(1), S48-S50.

LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (2009). Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association, 101(3), 251-257.

Treise, D. & Rausch, P (2007). “The prescription pill paradox: Nurse practitioners’ perceptions about direct-to-consumer advertising.” Journal of Pharmaceutical Marketing and Management, 17(2), 35-60.

Weigold, M. & Treise, D. (2004). Attracting Teen Surfers to Science Web Sites. Public Understanding of Science, 13, 229-248.

Treise, D., Wagner, E., Correll, L. and Minter, L. (2004) Guidelines for accommodations: What Advertising Teachers Need to Know About Working with Learning-Disabled Students in Team-Based Classes. Journal of Advertising Education, 8(1), 31-40.

Treise, D., Walsh-Childers, K., Weigold, M. & Friedman, M. (2003). Cultivating the Science Internet Audience: Impact of Brand and Domain on Source Credibility for Science Information. Science Communication, 24, 309-332.

Treise, D., and Weigold, M. (March, 2002). Advancing science communication: A survey of science communicators. Science Communication, 23(3), 310-322.

Treise, D. and Wagner, E. (2002). Cooperation and accommodations: Developing strategies for learning disabled students in teen-based advertising and public relations courses. Journalism and Mass Communication Educator.

Treise, D., and Weigold, M. (2001). AIDS public service announcements: Effects of fear and repetition on predictors or condom use. Health Marketing Quarterly, 18(3/4), 39-61.

Treise, D., Wolburg, J., and Otnes, C. (1999). Understanding the “social gifts” of drinking rituals: An alternative framework for PSA developers. Journal of Advertising, Summer, 28(2), 17-31.

Treise, D., Otnes, C., and Oviatt, A. (1999). An examination of leadership behavior among agency creatives. Journal of Advertising Education, Spring, 3(1), 25-34.

Treise, D., Weigold, M., Gotthoffer, A., and Prolman, C. (1999). Responsibility and Risk: Understanding how PSA messages can encourage condom use. Health Marketing Quarterly, 16(3), 65-96.

Wagner, E., and Treise, D. (1999). Learning to create ad strategies for “different” target audiences. Journalism and Mass Communication Educator, Spring, 54(1), 42-50.

Park, H., Weigold, M., and Treise, D. (1999). Advertising ethics: South Korean and American perceptions and ideology. Journal of Mass Media Ethics, 14(2), 95-106.

Walsh-Childers, K., Treise, D., Swain, K., and Dai, S. (1997). Finding health and AIDS information in the mass media: An exploratory study among Chinese college students. AIDS Education and Prevention, 9(6), 570-590.

Treise, D., Walsh-Childers, K., Dai, S., and Swain, K. (1996). AIDS knowledge, attitudes and beliefs among Chinese college students: Implications for PSA development. Health Marketing Quarterly, 13(3), 87-107.

Treise, D. and Schumann, D. (1995). Advertising and marketing in cross-functional instruction. Journalism Educator, 49(4), 48-54.

Otnes, C., Oviatt, A., and Treise, D. (1995). Views on advertising curricula from experienced creatives, Journalism Educator, Winter, 49(4), 21-30.

Treise, D., Taylor, R., and Wells, L. (1994). How recovering alcoholics interpret alcoholic-beverage advertising. Health Marketing Quarterly, Spring 12(2), 125-139

Treise, D., Weigold, M., Conna, J., and Garrison, H. (1994). Ethics in advertising: Ideological correlates of consumer perceptions. Journal of Advertising, 23(3), 59-69.

Otnes, C., Spooner, E., and Treise, D. (1993). Advertising Curriculum Ideas from new creatives. Journalism Educator, Autumn, 48(3), 9-17.

Refereed Proceedings

Paula Rausch, Debbie Treise, Yvonne Price and Ron Shorr (2008). What the media are saying to aging Americans: A decade of heart disease content in mass circulation magazines. Association for Marketing and Health Care Research annual conference, February, Utah.

Debbie Treise, Paula Rausch and Julie Dodd. (2007). Discovery’s National Body Challenge: Applying the Transtheoretical Model to diet and exercise. Association for Marketing and Health Care Research annual conference, March 2007, Jackson Hole, WY.

Weigold, M. & Treise, D. (2006). "Full participation: A survey comparing black and white perceptions of and interest in clinical cancer trials." Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO.

Treise, D. & Weigold, M. Chapman, S.(2006)."Underrepresented voices: Focus groups for understanding low participation rates of African Americans in clinical cancer trials." Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO.

Treise, D. & Rausch, P. (2006), “The Prescription Pill Paradox: Nurse Practitioners’ Perceptions about Direct to Consumer Advertising.” Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO.

Treise, D., Rausch, P., and Dodd, J. (2005). Application of the Transtheoretical Model to media messages promoting exercise: A research agenda. Proceedings of the Advances in Health Care Research conference.

Taylor, K. and Treise, D. (2005) Direct-to-consumer advertising of psychotropic drugs to college women. Proceedings of the Advances in Health Care Research conference.

Taylor, K., Treise, D., Homer, M. and Lamme, R. (2004). DTC advertising to college women: Are they being overmedicated? Proceedings of the Advances in Health Care Research.

Weigold, M., Treise, D., Schmid, L., & Lyons, J. (2003). What You Don’t Know Can Hurt You: Reactions of Campaign Targets to Information about HPV. In Advances in Health Care Research, Madison, WI: Omnipress.

Weigold, M and Treise, D. (2002). Responding to HPV Part II: Effects of Communicating about HPV on Precautionary Intentions. In Hair, J., Weber, R., Hogan, B., and Hoverstad, R. (Eds.),Proceedings of the Association for Health Care Research, 21-33.

Weigold, M., Treise, D., and Chitnas, K. (2001). Responding to HPV: Lack of awareness and a surging epidemic among sexually active persons. In Hair, J., Weber, R. and Hoverstad, R. (Eds.), Proceedings of the Association for Health Care Research.

Treise, D., Weigold, M., and Dai, S. (2001). Consumer assessment of advertising practices in Singapore (in press). Proceedings American Academy of Advertising.

Treise, D., Weigold, M., and Taylor, R. (2000). When in Rome…Do as Britain does: Italian advertising professionals talk about Italian advertising. In Shaver, M.A. (Ed.), Proceedings of the 2000 Conference of the American Academy of Advertising (pp. 200-206), Michigan State University, East Lansing, MI

Weigold, M., Treise, D., Chapman, S. (2000). Strategies of sexual health: Predictors and outcomes of abstinence among college students. In J. Hair, J., Weber, R., and R. Hoverstad (Eds.), Proceedings of the Association for Health Care Research (pp. 39-46), Madison, WI: Omnipress.

Weigold, M., Treise, D., Wolburg, J., and Gotthoffer, A. (1999). College students at risk for STDs: Monogamy’s many meanings. In J. Hair, J. (Ed.), Proceedings of the Association for Health Care Research (pp. 2-10), Madison, WI: Omnipress.

Weigold. M., Treise, D., and Gotthoffer, A. (1998). Segmenting heterosexual populations at risk for AIDS and STDs: The importance of gender and relationship status. In J. Hair, J., and E. Wilson-Woodside (Eds.), Proceedings of the Association for Health Care Research (pp. 81-96), Madison, WI: Omnipress.

Treise, D., and Stankey, M. (1995). AIDS public service announcements: Some recommendations based on the theory of reasoned action. In Hair, J. (Ed.), Proceedings of the Association for Health Care Research, Madison, WI: Omnipress.

Treise, D., Walsh-Childers, K., Dai, S., Swain, K., and Demetri Vacalis (1994). Cultural barriers to AIDS education in China: Applying the health belief model, In Hair, J. (Ed.) Proceedings of the Association for Health Care Research, Madison, WI: Omnipress.

Treise, D., and Schumann, D, (1992). Sensation seeking as a moderator of fear appeal effects: The danger in living dangerously. In Page, T. and Middlestadt, S. (Eds.) Proceedings 1992 American Psychological Association’s Society for Consumer Psychology conference, Clemson, SC: CtC Press.

Non-refereed Publications

Treise, D. Media, Risk and Science, reviewer, Science Communication in Theory and Practice, Susan Stocklmayer, Michael Gore and Chris Bryant, eds. (2001). Boston: Kluwer. To be published in Applied Environmental Education and Communication.

Treise, D. Science Communication in Theory and Practice, review, to be published in Applied Environmental Education and Communication.

Walsh-Childers, K., Treise, D. and Gotthoffer, A. (1997). A content analysis: Sexual health coverage in women’s, men’s, teen and other specialty magazines. Prepared for a conference for magazine editors and writers, sponsored by the Columbia University Graduate School of Journalism and the Henry J. Kaiser Family Foundation. Menlo Park, CA: The Henry J. Kaiser Family Foundation.

Treise, D. Gotthoffer, A. and Walsh-Childers, K. (1997). A series of focus groups: Women, men and teens on magazines as a resource on sexual health. Prepared for a conference for magazine editors and writers, sponsored by the Columbia University Graduate School of Journalism and the Henry J. Kaiser Family Foundation. Menlo Park, CA: The Henry J. Kaiser Family Foundation.

Treise, D. (1995). Creating new opportunities for communicating about space science. Prepared the National Aeronautics and Space Administration Summer Faculty Program, NASA/Marshall Space Flight Center, Huntsville, AL, August 1995.

Abstracts

Treise, D., Weigold, M., & Stankey, M. (1995). Public service warnings about AIDS: Fear and repetition as moderators of PSA effectiveness. Proceedings of the 1995 American Academy of Advertising (p. 95), Hankamer School of Business, Baylor University, Waco, TX.

Lectures, Speeches or Posters Presented at Professional Conferences/Meetings

Refereed Conference Papers-National

Rausch, P., Treise, D., Edwards, H., Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August. Best paper award – newspaper division.

Rausch, P., Treise, D., Shorr, R. (2009). Baby boomers and health: Eleven years of heart disease content in mass circulation magazines. Paper presented at the AEJMC conference, Boston, MA, August.

Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure. Paper presented at the Association for Marketing and Health Care Research, WY, February.

Treise, D. Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs.

Connie Uphold, Debbie Wilson, Rebecca Beyth, Debbie Treise, Ron Shorr (2008). Direct-to-consumer approach to improve outcomes in atrial fibrillation. Presented at the QUERI national meeting, December.

Debbie Treise, Maximizing the impact of science, health, risk and crisis communication research, NIH preconference Science Communication Interest Group, “A campaign to increase willingness of African Americans to participate in clinical cancer trials.” Association for Education in Journalism and Mass Communication conference, August 2007, Washington, DC.

Debbie Treise, Paula Rausch* and Julie Dodd, Discovery’s National Body Challenge: Applying the Transtheoretical Model to diet and exercise. Association for Marketing and Health Care Research annual conference, March 2007, Jackson Hole, WY.

Dunbar, L., LaVista, J., Ritho, J. De Leon, J., Hartzema, A., Treise, D. and Lottenberg, R. Evaluation of an Educational Video to Enhance the Use of Hydroxyurea Sickle Cell Disease Association of America 34th Annual Convention, Dallas, Texas, September 27–30, 2006.

Treise, D. & Weigold, M. (2006)."Underrepresented voices: Focus groups for understanding low participation rates of African Americans in clinical cancer trials." Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO.

LaVista, J., Zumberg, M., Treise, D. & Lottenberg, R. (2004). Enhancing the use of Hydroxyurea: Development of a patient educational video. Paper presented at annual meeting of Sickle Cell Disease Association of America, Atlanta, GA.

Treise, D., Rausch, P. & Dodd, J. Application of the Transtheoretical Model to media messages promoting exercise: A research agenda Paper presented at the annual meeting of Advances in Health Care Research, Lake Tahoe, NV.

Taylor, K. & Treise, D. Direct-to-consumer advertising of psychotropic drugs to college women. Paper presented at the annual meeting of Advances in Health Care Research, Lake Tahoe, NV.

Taylor, K., Treise, D., Homer, M. and Lamme, R. (2004). DTC advertising to college women: Are they being overmedicated? Paper presented at annual meeting Advances in Health Care Research, Breckinridge, CO.

Weigold, M., Treise, D., Schmid, L., & Lyons, J. (2003). What You Don’t Know Can Hurt You: Reactions of Campaign Targets to Information about HPV. Paper presented at the annual meeting of Advances in Health Care Research, Jackson, WY.

Weigold, M., Treise, D., Labre, M., Marks, S., & Schmid, L. (May 2003). Stories from the Front Lines: Insights from University Clinic Health Professionals on Preventing the Spread of HPV and Fighting Cervical Cancer. Paper presented at the annual meeting of the International Communication Association, Health Division, San Diego, CA.

Weigold, M and Treise, D. (2002). Responding to HPV Part II: Effects of Communicating about HPV on Precautionary Intentions. Paper presented at the 2002Association for Health Care Research,Big Sky, MT, March 2002.

Treise, D., Walsh-Childers, K., Weigold, M., Friedman, M. (August, 2002). Cultivating The Science Internet Audience: Impact of Brand and URL on Source Credibility for Science Information. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communications, Miami, FL.

Weigold, M., Treise, D., and Chitnas, K. (2001). Responding to HPV: Lack of awareness and a surging epidemic among sexually active persons. Paper presented at the 2001 Association for Health Care Research conference, Santa Fe, NM, March 2001 (won best conference paper).

Treise, D. and Weigold, M. (2000). Advancing science communication: A survey of science communicators. Paper presented at the 2000 National Communication Association conference, Seattle, WA, November 2000.

Treise, D., Weigold, M., and Taylor, R. (2000). When in Rome…Do as Britain does: Italian advertising professionals talk about Italian advertising. Paper presented at the 2000 Conference of the American Academy of Advertising, Newport, RI, April 2000.

Weigold, M., Treise, D., Chapman, S. (2000). Strategies of sexual health: Predictors and outcomes of abstinence among college students. Paper presented at the 2000 Association for Health Care Research conference, Jackson Hole, WY, March 2000.

Weigold, M., Treise, D., Wolburg, J., and Gotthoffer, A. (1999). College students at risk for STDs: Monogamy’s many meanings. Paper presented at the 1999 Association for Health Care Research conference, Breckenridge, CO, March 1999.

Treise, D., Gotthoffer, A., and Walsh-Childers, K. (1998). Ten years of reproductive health advertising in women’s magazines. Presented at the American Academy of Advertising conference, Lexington, KY, March 1998.

Weigold, M., and Treise, D. (1998). Theory and practice in teacher assessment: A survey of AEJMC administrators. Paper presented at the Association for Education in Journalism and Mass Communication conference, Baltimore, MA August 1998. First place, Teaching Standards Competition.

Walsh-Childers, K., Treise, D. and Gotthoffer, A. (1998). Uncovering the hidden epidemic: Consumer magazine reporting on HIV/AIDS and other STDs. Paper presented at the Association for Education in Journalism and Mass Communication conference, Baltimore, MA August 1998.

Weigold, M., Treise, D., and Gotthoffer, A. (1998). Segmenting heterosexual populations at risk for AIDS and STDs: The importance of gender and relationship status. Paper presented at the Association for Health Care Research conference, Jackson Hole, WY, March 1998.

Treise, D., and Horack, J. (1997). Reassessing the culture of NASA scientists. Poster paper presented at the 1997 American Association for the Advancement of Science conference, Seattle, Washington, February 1997.

Horack, J., and Treise, D. (1997). Reinvention of the science communication process at NASA/Marshall Space Flight Center’s Space Sciences Laboratory. Poster paper presented at the 1997 American Association for the Advancement of Science conference, Seattle, Washington, February 1997.

Treise, D., Otnes, C., and Oviatt, A. An examination of leadership behavior among agency creatives. Paper presented to the 1997 American Academy of Advertising conference, St. Louis, MO, April 1997.

Treise, D., and Wagner, E. (1997). Focusing on the consumers’ words, attitudes and actions. Paper presented as part of a special topics session to the 1997 American Academy of Advertising conference, St. Louis, MO, April 1997.

Weigold, M., Irani, T., and Treise, D. (1997). Predicting motivations to protect sexual health: Application of the triangle model of responsibility for developing PSAs. Paper presented to the 1997 American Academy of Advertising conference, St. Louis, MO, April 1997.

Treise, D., Weigold, M., Gotthoffer, A., and Prolman, C. (1996). Responsibility and risk: Understanding how PSA messages can encourage condom use. Paper presented to the 1996 American Academy of Advertising conference, Vancouver, BC, April 1996.

Smith, P., Treise, D., and Walsh-Childers, K. (1996). Directing AIDS prevention messages to subculture youth. Paper presented to the International Communication Association conference, Chicago, IL, May 1996.

Park, Hyunsoo, Weigold, M. and Treise, D. (1995). Evaluating the ethics of common advertising practices: A cross-cultural comparison of Korean and American consumers and the moderating effects of ethical ideologies. Paper presented at the 1995 Association for Education in Journalism and Mass Communication.

Treise, D. and Wolburg, J. (1995).College student drinking rituals, (part of special session presented to the 1995 AAA Conference, “The Iterative Relationship Between Advertising and Ritualized Consumption,” Norfolk, VA).

Otnes, C. and Treise (1995). Studying agency creatives in the trenches, (part of special session presented to the 1995 AAA Conference, “Improving the Interface Between Academia and Application: Lessons from the Field,” Norfolk, VA).

Oviatt, A., Otnes, C. and Treise, D. (1995). Personality characteristics of experienced advertising creatives: What educators can tell students. Paper presented to the 1995 AAA Conference, Norfolk, VA, April 1995.

Treise,D. and Weigold, M. (1995). Public service warnings about AIDS: Fear and repetition as moderators of PSA effectiveness. Paper presented to the 1995 AAA Conference, Norfolk, VA, April 1995.

Treise, D. and. Stankey, M. (1995). AIDS public service announcements: Some recommendations based on the theory of reasoned action. Paper presented to the 1995 Association for Advances in Health Care Research, Jackson Hole, Wyoming, March 1995.

Treise, D. and Wagner, E. (1994). A day at the Portfolio Center. Presented to the pre-conference workshop 1994 AEJMC Conference, Atlanta, Georgia, August 1994.

Weigold, M. and Treise, D (1994). Relative wrongs: Ideology and consumer assessments of common advertising practices. Paper presented to the 1994 AEJMC Convention, Atlanta, Georgia, August 1994.

Treise, D., Walsh-Childers, K., Shiyan Dai, Swain, K. and Vacalis, D. (1994). Cultural barriers to AIDS education in China: Applying the health belief model. Paper presented to the 1994 American Association for Advances in Health Care Research, Big Sky, Montana, March 1994.

Treise, D., Walsh-Childers, K. Shiyan Dai, Swain, K. and Vacalis, D. (1994). AIDS knowledge, attitudes and beliefs among Chinese college students: Implications for PSA development. Paper presented to the 1994 American Academy of Advertising Conference, Tucson, Arizona, April 1994.

Treise, D. and Otnes, C. (1993). Personality traits of new advertising creatives: What educators can tell students. Paper presented to the 1993 AEJMC Conference, Kansas City, MO, August 1993.

Treise, D., Taylor, R. and Wells, L. (1992). A qualitative study of the effects of alcohol beverage advertising on problem drinkers. Paper presented to the 1992 Annual Conference of the American Academy of Advertising, San Antonio, Texas, April 1992.

Treise, D., (1991). The making of a tourist town: The advertising and promotion of Gatlinburg, Tennessee, 1920‑1990. Paper presented to the 1991 Popular Culture Association National Conference. San Antonio, TX, March, 1991.

Refereed Conference Papers-International

Treise, D., Weigold, M., and Dai, S. (2001). Consumer assessment of advertising practices in Singapore. Paper presented at the 2001 American Academy of Advertising conference, Singapore, Japan, May 2001.

Dixit, S., and Treise, D. (2001). Knowledge, attitudes and beliefs about family planning in Delhi: Implications for the development of effective channels of information, education and communication. Paper presented at the 2001 American Academy of Advertising conference, Singapore, Japan, May 2001.

Horack, J., and Treise, D. (1998). The process of science communication at the NASA/Marshall Space Flight Center. Paper presented at the 5th International Conference on Public Communication of Science and Technology, Berlin, Germany, October 1998.

Beattie, D., and Treise, D. (1998). Actors, factors and consultant involvement in congressional campaigns. Paper presented at the International Communication Association conference, Jerusalem, 1998.

Walsh-Childers, K., Treise, D., Shiyan Dai, Swain, K. and Vacalis, D. (1994). The use of mass media for health information among Chinese college students. Paper presented to the 1994 ICA Conference, Syndey, Australia, August 1994.

Refereed Conference Papers-Regional

Treise, D., Gotthoffer, A., and Walsh-Childers, K. (1998). Magazines as a source of sexual health information: Opportunities for magazine editors to provide necessary education. Presented at the AEJMC Southeast Colloquium, New Orleans, LA, March 1998.

Walsh-Childers, K., Treise, D., Gotthoffer, A., and *Ringer, L. (1998). Covering the “Hidden Epidemic”: Consumer magazine reporting on sexually transmitted diseases. Presented at the AEJMC Southeast Colloquium, New Orleans, LA, March 1998.

Invited Presentations

Perencevich, E., Treise, D., Rausch, P., Edwards, H. (2010). MRSA media coverage. Presented at the 5th Decennial International Conference on Healthcare-Associated Infections. Co-organized with the Centers for Disease Control and Prevention and the Society for Healthcare Epidemiology of America, March 18-22, Atlanta.

Keynote speaker – Monterey Tech, Monterey, Mexico, First Simpósium (conference) of Scientific Journalism, September 26-28, 2005.

Invited speaker - Monterey Tech, Monterey, Mexico, Second Simpósium (conference) of Scientific Journalism, September 2006.

Invited speaker – University of Tennessee, science communication in the new era.

Speaker/presenter - Management of Business Communication program (MBC) sponsored by UF’s College of Journalism and Communications, UF’s Office of International Programs and the Cásper Líbero Fundação’s Foundation (CLF) in Sao Paulo, Brazil.

Treise, D. (2003). Qualitative research funding opportunities. Invited speech University of North Florida.

Treise, D. (2001). Cooperative research projects between practitioners and scholars: Opportunities for applied and basic research. Invited special session at the annual meeting of Association for Education in Journalism and Mass Communication, Washington, DC, August 2001.

Borchelt, R., and Treise, D. (2001). Communicating the future: A research agenda for understanding public communication of science and technology. Co-organizer invited special session at the Annual Meeting and Science Innovation Exhibition of the American Association for the Advancement of Science, San Francisco, CA, February 2001.

Reviewing Activities

Reviewer NSF grant – 2004, 2005
Reviewer NIH grant – 2002, 2005, 2006
Reviewer Science Communication, 2008, 2009
Reviewer - Journal of Adolescent Health – 2004
Reviewer - Journalism and Mass Communication Educator, 1995, 1996, 1997, 1998, 1999, 2000, 2002, 2003, 2004, 2005, 2006
Reviewer - International Journal of Men’s Health, 2004
Book Reviewer - Journal of Mass Media Ethics, 1995
Manuscript Reviewer - NTC Publishing Group, 1994
Reviewer - Journal of Advertising, 1994, 1997, 1998, 2002, 2006, 2007, 2008, 2009
Reviewer - AEJMC, 1993 to present (annual)
Reviewer - AAA, 1994, to present (annual)
Reviewer - ICA, 1996-2003
T&P packets (outside UF) – 9 applications to Associate Professor and Full Professor – 2008-2009
UF Social/Behavioral Review Panel for UF’s Research Opportunity Fund – 2009

Grants and Awards

Funded

D. Treise - Dec. 2001-Dec. 2002, $116,201, Communicating Science Knowledge: A Strategic Research Alliance, NASA/Marshall Space Flight Center, principal investigator, (direct and indirect costs).

D. Treise - Dec. 2000-Dec. 2001, $153,025, Communicating Science Knowledge: A Strategic Research Alliance, NASA/Marshall Space Flight Center, principal investigator (direct and indirect costs).

D. Treise - Dec. 1998-Dec. 1999, $436,000, Communicating Science Knowledge: A Strategic Research Alliance, NASA/Marshall Space Flight Center, principal investigator (direct and indirect costs).

D. Treise - Dec. 1997-Dec. 1998, $478,111, Communicating Science Knowledge: A Strategic Research Alliance, NASA/Marshall Space Flight Center, principal investigator (direct and indirect costs).

D. Treise - 1997, $30,000, Media Training, NASA/Marshall Space Flight Center, director.

D. Treise - Dec. 1996-Dec. 1997, $80,000, Science Communication Processes, NASA/Marshall Space Flight Center, principal investigator (direct costs only).

K. Walsh-Childers and D. Treise - April 15, 1996 - April 30, 1997, $89,782, The Henry J. Kaiser Family Foundation, co-principal investigator (direct costs only).

D. Treise - Dec. 1995- Dec. 1996, $80,000, Science Communication Processes, NASA/Marshall Space Flight Center, principal investigator (direct costs only).

Other Funded

D. Treise, and K. Walsh-Childers - Division of Sponsored Research Faculty Development Award, 1994, $11,735.

D. Treise-Division of Sponsored Research Faculty Development Award, 1993. $16,065.

D. Treise-College of Journalism and Communications, University of Florida Summer Research Award, 1994, $6,500.

D. Treise and C. Otnes-American Academy of Advertising, Research Award, $2,800, 1994.

Professional Affiliations

National Association of Science Writers
American Academy of Advertising, Membership Committee chair
Association for Consumer Research
Association for Education in Journalism and Mass Communication
International Communications Association
Society for Consumer Psychology
Advances in Marketing and Health Care Research (treasurer)
American Academy for the Advancement of Science
Association of Health Care Journalists
Society of Environmental Journalists

Honors and Recognitions

University of Florida Doctoral Mentorship Award – 2010
College of Journalism and Communications International Educator of the Year -- 2010
Flanagan Professorship, 2004-present
Flanagan STAR Award, 2003
Affiliate Faculty Member, College of Natural Resources and Environment, 2002-
University of Florida Research Faculty Fellow (three-year appointment), 1998-2001
College Research Award, College of Journalism and Communications, 1995, 1997
UF Shands Cancer Center research member, 2004-
Teaching Improvement Program award, 1995
NASA Summer Faculty Fellow, Marshall Space Flight Center, Huntsville, Alabama, Summer 1995
Advertising Education Foundation Summer Faculty, Grey Advertising, New York City, Summer 1995
College Research Award, College of Journalism and Communication, 1995
Selected Freedom Forum Teaching of Mass Media Ethics, 1994, University of Missouri
Selected Visiting Scholar Program, Hallmark, Kansas City, 1994.
Selected Freedom Forum Advertising Teaching, 1993, University of North Carolina
Selected by faculty: Outstanding PhD Student, 1991, College of Communications, University of Tennessee
Chancellor's Award for Teaching Excellence, 1992, University of Tennessee
Selected by students: Outstanding Graduate Teacher, 1992, College of Communications University of Tennessee
Kappa Tau Alpha
Phi Kappa Phi
Alpha Delta Sigma

Service

University

Research Opportunity Fund Review Panel - 2009
Healthy Gators 2010 Executive Committee – 2004
Roundtable on Diversity – 2004
Women’s Leadership Council mentor – 2005, 2006
Healthy Gators 2010 Communication Work Group – 2004
Council of Graduate Deans – 2003 to present
UF Get Carded student organization – Faculty Advisor – 2003-2005
Educational Strategic Planning Committee, Institute on Aging – 1999, 2000
University Senate – 1998, 1999
Minority Mentoring Program – 1993, 1994, 1995, 1996, 1998, 1999, 2004, 2005

College

Graduate Committee, chair – 2003 to present
Curriculum Committee – 1999, 2000
Celebration 2000 Committee – 1999, 2000
Research Committee – 1992-2004
Admissions and Petitions Committee – 1994, 1995, 1996, 1997
Tenure and Promotions Committee –1996, 1997, 1999, 2000, 2002, 2003, 2004, 2006, 2007, 2009, 2010
Administrative Council – 1993, 1994, 1995, 2003, 2004, 2005, 2006, 2007
College-wide Search Committee – 2003, 2004
PR Search Committee – 2003, 2004

Department

Search Committee, Chair, 1997, 1998, 2002
Search Committee, Member, 2001

Professional

American Academy of Advertising, President, 2012
American Academy of Advertising, President-Elect, 2011
American Academy of Advertising, Secretary, 1996, 2009-10
Editorial Board, Journalism and Mass Communication Educator, 2002-2006
Membership Committee Chair, AAA, 2003-4
Treasurer, Advances in Marketing and Health Care Research, 2002-present
Research Committee, American Academy of Advertising, 1998, 1999, 2000, 2001
American Academy of Advertising, Secretary, 1996
Membership Committee Chair, AAA, 1994, 1995
Membership Committee, AAA, 1993

Community

H.I.T.T. program advisory board - 2003-present
Alachua County Science Fair judge – 2003
Speaker – Hippodrome Education initiative – Juvenile Detention Center and Lofton Center – 2003, 2005
Angel Flight Volunteer pilot 2005 to present
Alachua and Marion County High School Student Aviation Selection Committee 2006, 2007

University of Florida College of Journalism and Communications

Graduate Studies