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Lynda Lee Kaid About Lynda Lee Kaid

Lynda Lee Kaid
Professor of Telecommunication

The College is saddened to report that Linda Lee Kaid passed away on April 13, 2011. More »

Specialty
Political Communication

Teaching Areas
Political Communication, Political Advertising, Content Analysis, Research Methods in Mass Communication, Survey Research, International Communication, Media Coverage of Public Affairs

Education
Ph.D., Southern Illinois University, 1974 (5.0 GPA; Major:Speech with special concentration in Political Communication; Minor:  Government; Tools:  German and statistics)

M.S., Southern Illinois University, 1972 (5.0 GPA; Major: Speech)

B.A., Southern Illinois University, 1970 (with honors–4.4 GPA; Major:  German)

Academic Experience
2001–present Professor, Telecommunications; Senior Associate Dean for Graduate Studies and Research, College of Journalism and Communications, University of Florida

1974–2000 Professor,  Department of  Communication (and School of Journalism and Mass Communication), University of Oklahoma (Assistant Professor 1974-1979; Associate Professor 1979-1985; Professor 1985-2000)

1973–1974 Instructor and Assistant Director of  Forensics, Department of Speech, Southern Illinois University, Carbondale, IL  62901

Professional Experience
1989–1991 Media Consultant, University of Oklahoma Football Program (script, edit, and produce television videos, advise on coach's and playback shows, etc.)

1979–1982 Executive Producer, "Inside Oklahoma Football," (30-minute weekly videotaped television program distributed to cable television stations in the State of Oklahoma)

1978 Media Coordinator, Mathews-for-Judge Campaign, Oklahoma County District (planned advertising campaign, designed brochure, conducted opinion poll, consulted on television commercials)

1974 Media Consultant, Naylor-for-State-Treasurer Campaign, State of Oklahoma

1972 Director of Research, Ken Buzbee-for-State-Senate Campaign, Carbondale, IL(conducted opinion polls and media research, prepared news releases and advertising copy, directed issue and opposition research)

1971 Associate, Collins-Knaggs and Associates, Austin, TX (advertising, public relations, political research for Senator John Tower)

1970 Director of Issue Research, Paul Eggers-for-Governor Campaign, Austin, TX  (prepared issue materials for news releases, wrote position papers, assisted with fund-raising campaigns)

Administrative Experience
1984–2001 Director, Political Communication Center, University of Oklahoma

1990–1992 Chair, Film and Video Studies Program, University of Oklahoma

1984–1987 Director of Graduate Studies, Department of Communication, University of Oklahoma

1981–1982 Coordinator, Radio-Television-Film, School of Journalism and Mass Communication, University of Oklahoma

Grants, Awards, Honors
Fulbright Grant, Comparative Political Advertising, Germany, March 1–November 30, 1997; Western European Regional Research Program, July, 1987–January, 1988.

George Lynn Cross Research Professor—University of Oklahoma 1996—2001.

Lynda Lee Kaid, Director, Political Commercial Archive, named as an American "Treasure" by Save America's Treasures (White House Millennium Council and the National Historic Preservation Trust), August, 1999.

Received over $1.5 million in funding for research projects (U.S. Department of Education, National Endowment for Humanities, National Science Foundation, Oklahoma Historical Society, Gannett Foundation, Kerr Foundation, U.S. Department of Commerce)

Award, 2001. Catt Prize for Research on Women and Politics, Carrie Chapman Catt Center for Women and Politics, Iowa State University (with Mary Banwart).

Award, 1998. Central States Communication Association Federation Prize for research project "Journalistic Responsibility and Political Advertising: A Content Analysis of State and Local Newspaper and Television Adwatches" (with Mitchell McKinney), $3,000.

Selected Publications

Books

Lynda Lee Kaid and Anne Johnston.  Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising.  Westport, CT: Praeger/Greenwood, 2001.

Lynda Lee Kaid, Mitchell S. McKinney, and John C. Tedesco, Civic Dialogue in the 1996 Presidential Campaign: Candidate, Media, and Public Voices.  Cresskill, NJ: Hampton Press, 2000.

Lynda Lee Kaid, Ed., Television and Politics in Evolving European Democracies.  Commack, NJ: NovaScience Publishers, 1999.

Lynda Lee Kaid and Dianne Bystrom, Eds.  The Electronic Election: Perspectives on the 1996 Campaign Communication.  Mahwah, NJ: Lawrence Erlbaum Publishers, 1999.

Christina Holtz-Bacha, and Lynda Lee Kaid, Eds.  Wahlen und Wahlkampf in den Medien: Untersuchungen aus dem Wahljahr 1994. Opladen, Germany: Westdeutscher Verlag, 1996.

Lynda Lee Kaid, Kathleen J. M. Haynes, and Charles E. Rand, The Political Communication Center: A Catalog and Guide to the Archival Collections.  Norman, OK: Political Communication Center, 1996.

Lynda Lee Kaid and Christina Holtz-Bacha, Eds. Political Advertising in Western Democracies: Parties and Candidates on Television.  Thousand Oaks, CA: Sage Publications, 1995.

Sandra Ragan, Dianne Bystrom, Lynda Lee Kaid, and Christina Beck, Eds.  The Lynching of Language: Gender, Politics, and Power in the Hill-Thomas Hearings.  Urbana, IL: University of Illinois Press, 1996.

Christina Holtz-Bacha and Lynda Lee Kaid, Eds.  Die Massenmedien im Wahlkampf.  Opladen:  Westdeutscher Verlag, 1993.

Lynda Lee Kaid, Jacques Gerstlé, and Keith R. Sanders, Eds. Mediated Politics in Two Cultures:  Presidential Campaigning in the United States and France.  New York:  Praeger, 1991.

Lynda Lee Kaid and Kathleen Haynes.  The Political Commercial Archive: A Catalog and Guide to the Collection.  Norman, OK: Political Communication Center, 1991.

Lynda Lee Kaid, Dan D. Nimmo, and Keith R. Sanders, Eds. New Perspectives on Political Advertising.  Carbondale, IL: Southern Illinois University Press, 1986.

Lynda Lee Kaid and Anne Wadsworth.  Political Campaign Communication:  A Bibliography and Guide to the Literature, Vol. 2, 1973-1982.  Metuchen, NJ:  Scarecrow Press, 1985.

Keith R. Sanders, Lynda Lee Kaid, and Dan D. Nimmo, Eds. Political Communication Yearbook 1984.  Carbondale, IL:  Southern Illinois University Press, 1985.

Lynda Lee Kaid, Keith R. Sanders, and Robert O. Hirsch. Political Campaign Communication:  A Bibliography and Guide to the Literature.  Metuchen, NJ:  The Scarecrow Press, 1974.  (Selected as an Outstanding Reference Book of 1974 by CHOICE magazine.)

Lynda Lee Kaid and Marvin Kleinau.  The Judging of Debate:  Evaluating Oral Argument with Special Reference to Political Reform in America.  St. Louis:  Springboards Publishing Co., 1974.

Lynda Lee Kaid and Marvin Kleinau.  The Judging of Debate:  An Examination of the Critical Process Involved in Evaluating Oral Argument with Special Reference to Poverty in America. St. Louis:  Springboards Publishing Co., 1973.

Lynda Lee Kaid, Marvin Kleinau, and Cynthia Sasko.  The Judging of Debate:  A Practical Examination of the Critical Process Involved in Judging the 1972-1973 High School Debate Resolution.  St. Louis:  Springboards Publishing Co., 1973.

Refereed Journal Articles and Book Chapters

Gary Noggle and Lynda Lee Kaid, "The Effects of Visual Images in Political Ads: Experimental Testing of Distortions and Visual Literacy," Social Science Quarterly, 81 (December, 2000), 913-927.

Robin Hodess, John C. Tedesco, and Lynda Lee Kaid, :British Party Election Broadcasts: A Comparison of 1992 and 1997," Harvard Journal of International Press/Politics, 5(4), 2000, pp. 55-70.

Lynda Lee Kaid.  Ethics in political advertising. In R.E. Denton, Jr. (Ed.), Political communication ethics (pp. 146-177). Westport, CT: Praeger, 2000.

Lynda Lee Kaid and Christina Holtz-Bacha, "Gender Differences in Response to Televised Political Broadcasts: A Multicountry Comparison," Harvard Journal of International Press/Politics, 5(2), 2000, pp. 17-29.

Wojciech Cwalina, Andrzej Falkowski, and Lynda Lee Kaid (2000), "Role of Advertising in Forming the Image of Politicians: Comparative Analysis of Poland, France, and Germany," Media Psychology, 2 (2000), 119-146.

Yang Lin and Lynda L. Kaid, "Fragmentation of the Intellectual Structure of Political Communication Study: Some Empirical Evidence," Sociometrics, 47 (2000), 143-164.

Lynda Lee Kaid, "Political Advertising: A Summary of Research Findings," In B. Newman (Ed.), The Handbook of Political Marketing, Thousand Oaks, CA: Sage Publications, 1999, pp. 423-438.

Lynda Lee Kaid, Mitchell M. McKinney, John C. Tedesco, and Kim Gaddie, "Journalistic responsibility and political advertising: A  content analysis of coverage by state and local media, Communication Studies, 50(4), 1999.

Lynda Lee Kaid and John Tedesco, "Die Arbeit am Image: Kanzlerkandidaten in der Wahlwerbung, Die Rezeption der Fernsehspots von SPD und CDU."  In C. Holtz-Bacha (Ed.), Wahlkampf in den Medien–Wahlkampf mit den Medien (pp. 218-241).  Opladen, Germany: Westdeutscher Verlag, 1999.

Lynda Lee Kaid, "Overview of Television and Politics in Established and Evolving Democracies," In L. L. Kaid (Ed.), Television and Politics in Evolving European Democracies.  Commack, NY: Nova Science Publishers, 1999.

Lynda Lee Kaid, "Comparing and Contrasting the Styles and Effects of Political Advertising in European Democracies," In L. L. Kaid (Ed.), Television and Politics in Evolving European Democracies.  Commack, NY: Nova Science Publishers, 1999.

Lori Melton McKinnon and Lynda Lee Kaid, "Exposing Negative Campaigning or Enhancing Advertising Effects:  An Experimental Study of Adwatch Effects on Voter Evaluations of Candidates and Their Ads.  Journal of Applied Communication Research, 27, August, 1999, pp. 217-236.

Lynda Lee Kaid (1999).  "Bush Confrontation with Rather."   In M. D. Murray (Ed.), Encyclopedia of Television News (pp. 29-30).  Phoenix, AZ: Oryx Press.

Lynda Lee Kaid, "Political Communication Center," The Manship School Guide to Political Communication, ed. David D. Perlmutter. Baton Rouge, LA: Louisiana State University Press, 1999.

Lynda Lee Kaid and Gary Noggle, "Televised Political Advertising in the 1992 and 1996 Elections: Using Technology to Manipulate Voters," Southeastern Political Review, 26 (4), December, 1998, pp. 889-906.

Soobum Lee, Jinyoung Tak, & Lynda Lee Kaid, "Americanization of Korean Political Advertising: A Comparative Perspective on Televised Political Spots in the 1992 Presidential Campaign.  Asian Journal of Communication, 8(1) (June, 1998), pp. 73-86.

S. Robert Lichter, Richard E. Noyes, and Lynda Lee Kaid, "No News or Negative News: How the Networks Nixed the '96 Campaign,"  The Electronic Election: Perspectives on the 1996 Campaign Communication (pp. 3-13), ed. by Lynda Lee Kaid and Dianne G. Bystrom.  Mahwah, NJ: Lawrence Erlbaum, 1999.

Lynda Lee Kaid and John C. Tedesco, "Presidential Candidate Presentation: Videostyle in the 1996 Presidential Spots,"  The Electronic Election: Perspectives on the 1996 Campaign Communication (pp. 209-221), ed. by Lynda Lee Kaid and Dianne G. Bystrom.  Mahwah, NJ: Lawrence Erlbaum, 1999.

Lynda Lee Kaid, "Videostyle and the Effects of the 1996 Presidential Campaign Advertising," In Robert E. Denton, Jr., Ed., The 1996 Presidential Campaign: A Communication Perspective (pp. 143-159).  Westport, CT: Praeger, 1998.

Lynda Lee Kaid and John C. Tedesco, "Tracking Voter Reactions to the Television Advertising," The Electronic Election: Perspectives on the 1996 Campaign Communication (pp. 233-245), ed. by Lynda Lee Kaid and Dianne G. Bystrom.  Mahwah, NJ: Lawrence Erlbaum, 1999.

Mitchell S. McKinney, Julia A. Spiker, and Lynda Lee Kaid, "DebateWatch '96 and Citizen Engagement: Measuring Political Alienation," Engaging the Public: How Government and the Media Can Reinvigorate American Democracy (pp. 185-193), Eds. Thomas J. Johnson, Carol E. Hays, and Scott P. Hays.  Rowman and Littlefield, 1998.

   Lynda Lee Kaid, Yang Lin, and Gary Noggle, "The Effects of Technological Distortions on Voter Reactions to the Televised Political Advertising,"  The Electronic Election: Perspectives on the 1996 Campaign Communication (pp. 247-256), ed. by Lynda Lee Kaid and Dianne G. Bystrom.  Mahwah, NJ: Lawrence Erlbaum, 1999.

Lynda Lee Kaid, "Effects of the Television Spots on Images of Dole and Clinton," American Behavioral Scientist, 40 (August, 1997), pp. 1085-1094.

Jinyoung Tak, Lynda Lee Kaid, and Soobum Lee, "A Cross-Cultural Study of Political Advertising in the United States and Korea."  Communication Research, 24 (August, 1997), pp. 411-428.

Kathleen J.M. Haynes, Lynda Lee Kaid, and Charles R. Rand, "The Political Commercial Archive: Management of Moving Image and Sound Recordings," The American Archivist, 59 (1), 1996 (published summer, 1997), pp. 48-61.

Lynda Lee Kaid, "Technology and Political Advertising: The Application of Ethical Standards to the 1992 Spots," Communication Research Reports, 13 (1996), 129-137.

Lynda Lee Kaid, "Political Communication,"   An Integrated Approach to Communication Theory and Research, ed. Michael Salwen and Don W. Stacks (pp. 443-457).   Hillsdale, NJ: Lawrence Erlbaum Publishers, 1996.

John Tedesco, Lori Melton McKinnon, and Lynda Lee Kaid, "Advertising Watchdogs: A Content Analysis of Print and Broadcast AdWatches," Harvard International Journal of Press/Politics, 1(1996), 76-93.

Christina Holtz-Bacha and Lynda Lee Kaid, " 'Simply the Best': Parteienspots im Bundestagswahlkampf 1994–Inhalte und Rezeption, In Christina Holtz-Bacha and Lynda Lee Kaid, eds., Wahlen und Wahlkampf in den Medien.  Opladen, Germany: Westdeutscher Verlag, 1996, pp. 177-207.

Lynda Lee Kaid, " 'Und dann, auf der Walhparty...' Reaktionen auf Wahlwerbespots: Computergestützte Messungen,"  In Christina Holtz-Bacha and Lynda Lee Kaid, eds., Wahlen und Wahlkampf in den Medien.  Opladen, Germany: Westdeutscher Verlag, 1996, pp. 178-224.

Lynda Lee Kaid, John C. Tedesco, and Lori Melton McKinnon, "Presidential Ads as Nightly News: A Content Analysis of the 1988 and 1992 Televised Adwatches," Journal of Broadcasting and Electronic Media, 40 (1996), pp. 297-308.

Lynda Lee Kaid, John Tedesco, and Julia Spiker, "Media Conflicts over Clinton Policies: Political Advertising and the Battle for Public Opinion,"   The Emerging Clinton Presidency, ed. R. Denton and R. Holloway.  Westport, CT: Greenwood Publishing Co., 1996 (pp. 102-121).

Lori McKinnon, Lynda Lee Kaid, Janet Murphy and Cynthia Acree, "Policing Political Ads:  An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements," Journalism and Mass Communication Quarterly, 73 (Spring, 1996), pp. 66-76.

Lynda Lee Kaid.  "Measuring Candidate Images with Semantic Differentials," Candidate Images in Presidential Election Campaigns, ed. Kenneth Hacker. Westport, CT: Praeger, 1995 (pp. 131-134).

Lynda Lee Kaid and Mike Chanslor.  "Changing Candidate Images:  The Effects of Television Advertising," Candidate Images in Presidential Election Campaigns, ed. Kenneth Hacker.  New York: Praeger, 1995 (pp. 83-97).

Lynda Lee Kaid and Jane Garner, "Political Advertising and the Elderly," In J. Nussbaum and J. Coupland (Eds.), Handbook of Communication and Aging Research (pp. 343-357), Hillsdale, NJ: Erlbaum Publishers, 1995.

Lynda Lee Kaid and Christina Holtz-Bacha, "An Introduction to Parties and Candidates on Television," In Lynda Lee Kaid and Christina Holtz-Bacha, Eds. Political Advertising in Western Democracies: Candidates and Parties on Television (pp. 1-7).  Thousand Oaks, CA: Sage Publications, 1995.

Christina Holtz-Bacha and Lynda Lee Kaid, "A Comparative Perspective on Political Advertising: Media and Political System Characteristics," In Lynda Lee Kaid and Christina Holtz-Bacha, Eds. Political Advertising in Western Democracies: Candidates and Parties on Television (pp. 8-18).  Thousand Oaks, CA: Sage Publications, 1995.

Lynda Lee Kaid and Christina Holtz-Bacha, "Televised Spots in German National Elections: Content and Effects," In Lynda Lee Kaid and Christina Holtz-Bacha, Eds. Political Advertising in Western Democracies: Candidates and Parties on Television (pp. 61-88).  Thousand Oaks, CA: Sage Publications, 1995.

Lynda Lee Kaid and Christina Holtz-Bacha, "Political Advertising Across Cultures: Comparing Content, Styles, and Effects," In Lynda Lee Kaid and Christina Holtz-Bacha, Eds. Political Advertising in Western Democracies: Candidates and Parties on Television (pp. 206-227).  Thousand Oaks, CA: Sage Publications, 1995.

Lynda Lee Kaid, "Political Advertising in the 1992 Campaign," The 1992 Presidential Campaign: A Communication Perspective, ed. Robert E. Denton (pp. 111-127).  Westport Connecticut: Praeger, 1994.

Christina Holtz-Bacha, Lynda Lee Kaid, and Anne Johnston, "Political Television Advertising in Western Democracies: A Comparison of Campaign Broadcasts in the U.S., Germany, and France," Political Communication, 11 (1994), 67-80.

Lynda Lee Kaid, Roger Myrick, Mike Chanslor, Cindy Roper, Mark Hovind, and Nikos Trivoulidis, "CNN's Americanization of the Gulf War:  An Analysis of Media, Technology, and Storytelling," The 1,000 Hour War: Communication in the Gulf, ed. Thomas McCain and Leonard Shyles (pp. 147-160).  Westport, CT: Greenwood Press, 1994.

Barbara Harville, Maria Wawrzyniak, and Lynda Lee Kaid, "Constructing Conflict: The Case of the International Elite Press and the Gulf War," World Communication, 23 (1), 1994.

Lynda Lee Kaid and Christina Holtz-Bacha, "Audience Reactions to Televised Political Programs: An Experimental Study of the 1990 German National Election," European Journal of Communication, 8 (1993), 77-99.

Lori Melton McKinnon, John C. Tedesco, and Lynda Lee Kaid, "The Third 1992 Presidential Debate: Channel and Commentary Effects," Argumentation and Advocacy, 30 (Fall, 1993), 106-118.

Lynda Lee Kaid, John Tedesco, Mike Chanslor, and Cindy Roper, "Clinton's Videostyle: A Study of the Verbal, Nonverbal, and Video Production Techniques in Campaign Advertising," Journal of Communication Studies, 12(1) (Fall, 1993), 11-20.

Lynda Lee Kaid and John Tedesco.  "A Comparison of Political Television Advertising from the 1992 British and American Campaigns,"  Informatologia, 25 (1993), pp. 1-12.

Lynda Lee Kaid, Rob Gobetz, Jane Garner, Chris Leland, and David Scott, "Television News and Presidential Campaigns:  The Legitimization of Televised Political Advertising,"  Social Science Quarterly, 74 (June, 1993), 274-285.

Lynda Lee Kaid, Barbara Harville, John Ballotti, and Maria Wawrzyniak, "Telling the Gulf War Story: Coverage in Five Papers," Desert Storm and the Mass Media, ed. Bradley Greenberg and Walter Gantz (pp. 86-98).  Creskill, NJ: Hampton Press, 1993.

Lynda Lee Kaid and Christina Holtz-Bacha, "Die Beurteilung von Wahlspots im Fernsehen:   Ein Experiment mit Teilnehmen in den alten und neuen Bundesländern,"  Die Massenmedien im Wahlkamp, ed. Christina Holtz-Bacha and Lynda Lee Kaid (pp. 185-207).  Opladen, Germany: Westdeutscher Verlag, 1993.

Christina Holtz-Bacha and Lynda Lee Kaid, "Wahlspots im Fernsehen: Eine Analyse der Parteinwerbung zur Bundestagwahl 1990," in Die Massenmedien im Wahlkamp, ed. Christina Holtz-Bacha and Lynda Lee Kaid (pp. 46-71).  Opladen, Germany: Westdeutscher Verlag, 1993.

Lynda Lee Kaid, Mike Chanslor, and Mark Hovind.  "The Influence of Program and Commercial Type on Political Advertising Effectiveness," Journal of Broadcasting and Electronic Media, 36 (Summer, 1992), 303-320.

Lynda Lee Kaid, Chris Leland, and Susan Whitney, "The Impact of Televised Political Ads: Evoking Viewer Responses in the 1988 Presidential Campaign," Southern Communication Journal, 57 (Summer, 1992), pp. 285-295.

Lynda Lee Kaid and Anne Johnston, "Negative versus Positive Advertising in U. S. Presidential Campaigns, 1960-1988," Journal of Communication, 41 (Summer, 1991),  53-64.

Lynda Lee Kaid, Valerie Cryer Downs, and Sandra Ragan, "Political Argumentation and Violations of Audience Expectations: An Analysis of the Bush-Rather Encounter," Journal of Broadcasting and Electronic Media, 34 (Winter, 1990), 1-15.

Anne Johnston Wadsworth and Lynda Lee Kaid.  "Political Themes and Images in Music Videos,"  Politics in Familiar Contexts: Projecting Politics through Popular Media, ed. R. Savage and D. Nimmo (pp. 159‑170).  Norwood, NJ:  Ablex Publishing Co., 1990.

Valerie Cryer Downs, Lynda Lee Kaid, and Sandra Ragan, "The Impact of Argumentativeness and Verbal Aggression on Communicator Image:  The Exchange Between George Bush and Dan Rather," Western Journal of Speech Communication, 54 (Winter, 1990), 98-112.

Lynda Lee Kaid and Anne Johnston Wadsworth, "Content Analysis," in Measurement of Communication Behavior, eds. Philip Emmert and Larry Barker (pp. 197-217).  New York: Longman, 1989.

Lynda Lee Kaid, Anne Johnston Wadsworth, and Katherine Hale, "Mass Media and Political Disapprobation," Political Communication Review, 14 (2) (1989), pp. 51-72.

Anne Johnston Wadsworth, Philip Patterson, Lynda Lee Kaid, et al., "Masculine vs. Feminine Strategies in Political Ads," Journal of Applied Communication Research, 15 (Spring, Fall, 1987), 77-94 (published December, 1988).

Lynda Lee Kaid and John Boydston. "An Experimental Study of the Effectiveness of Negative Political Advertising," Communication Quarterly, 35 (Spring, 1987), 193-201.

Lynda Lee Kaid and Dorothy K. Davidson.  "Elements of Videostyle:  A Preliminary Examination of Candidate Presentation through Televised Advertising,"  New Perspectives on Political Advertising, ed. Lynda Lee Kaid, Dan D. Nimmo, and Keith R. Sanders (pp. 184-209).  Carbondale, IL:  Southern Illinois University Press, 1986.

Lynda Lee Kaid and Joe Foote. "How Network Television Coverage of the President and Congress Compare,"  Journalism Quarterly, 62 (Spring, 1985), 59-65.

Lynda Lee Kaid, S. L. Myers, V. Pipps, and J. Hunter.  "Sex Role Perceptions and Televised Political Advertising," Women in Politics, 4 (Winter, 1984), 41-53.

Lynda Lee Kaid.  "Political Advertising," Handbook of Political Communication (pp. 249-271), ed. Dan Nimmo and Keith R. Sanders.  Beverly Hills, CA:  Sage Publications, 1981.

"The Evolution of Jimmy Carter's Image" ("L'evolution de l'image de Jimmy Carter"), Cahiers de la Communication, 1 (1981), 185-204.

Lynda Lee Kaid, Wayne M. Towers, and Sandra L. Myers. "Television Docudrama and Political Cynicism: A Study of `Washington: Behind Closed Doors'," Social Science Quarterly, 62 (March, 1981), 161-168.

Keith R. Sanders and Lynda Lee Kaid.  "Political Rallies:  Their Uses and Effects," Central States Speech Journal, 32 (Spring,1981), 1-11.

Lynda Lee Kaid and Keith R. Sanders.  "Political Television Commercials: An Experimental Study of Type and Length," Communication Research, 5 (January, 1978), 57-70.

Keith R. Sanders and Lynda Lee Kaid.  "An Overview of Political Communication Theory and Research:  1976-77," Communication Yearbook II, ed. Brent Ruben (pp. 375-389).  New Brunswick, NJ:  Transaction Books, 1978.

Lynda Lee Kaid, Katherine Hale and Jo Ann Williams.  "Media Agenda Setting of a Specific Political Event," Journalism Quarterly, (1977), 584-587.

Lynda Lee Kaid.  "The Neglected Candidate:  Interpersonal Communication in Political Campaigns," Journal of Western Speech Communication, 41 (Fall, 1977), 245-252.

Lynda Lee Kaid, Donald L. Singleton and Dwight Davis.  "Instant Analysis of Televised Political Addresses:  The Speaker versus the Commentator," Communication Yearbook I, ed. Brent Ruben (pp. 453-464).  New Brunswick, NJ:  Transaction Books, 1977.

Lynda Lee Kaid.  "Measures of Political Advertising," Journal of Advertising Research, 16 (October, 1976), 49-53.  Reprinted in William S. Gray Research Collection in Reading.  Manhasset, NY:  Alvina Treat Burrows Institute, Inc., Fall, 1979.

Cliff A. Jones and Lynda Lee Kaid.  "Political Campaign Regulation and the Constitution:  Oklahoma's Campaign Contributions and Expenditures Act," Oklahoma Law Review, 29 (Summer, 1976), 684-711.

Lynda Lee Kaid, Craig Corgan, and Phil Clampitt.  "Perceptions of a Political Campaign Event:  Media vs. Personal Viewing," Journal of Broadcasting, 20 (Summer, 1976), 303-312.

Lynda Lee Kaid.  "Newspaper Treatment of a Political Candidate's News Releases," Journalism Quarterly, 53 (Spring, 1976), 1135-1137.

Lynda Lee Kaid and Robert O. Hirsch.  "Selective Exposure and Candidate Image:  A Field Study Over Time," Central States Speech Journal, 24 (1973), 48-51.

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