Research area
Cognitive and affective processing of messages in interactive and traditional media.
Biography
Dr. Villegas’ teaching interest is in advertising courses that deal with strategy, international and theory issues. Previous to his studies at the University of Texas at Austin where he obtained his PhD in advertising, he was an assistant professor at ITESM (Mexico), as well as the partner of a market/advertising research company. Villegas’ main research interest is the influence of affect in commercial or health-related messages communicated via traditional or interactive media. His work has been published in Human Brain Mapping, CyberPsychology and Behavior, Journal of Targeting, Measurement and Analysis for Marketing, Sports Marketing Quarterly, and Journal of Non Profit & Public Sector Marketing, and two chapters in the Advertising and Consumer Psychology Book Series. He has received research awards from organizations like the American Academy of Advertising as well as participated as a member of research teams sponsored by the National Institute of Mental Health and the Defense Threat Reduction Agency. His professional service includes participation in NIMH’s sponsored conference on Stigma and Mass Media, reviewer for journals like Marketing Theory and the Journal of Advertising.
Jorge Villegas, Ph.D.
Assistant Professor
Advertising Department
College of Journalism and Communications
University of Florida
Course materials are available at E-Learning
Where is Dr. Villegas?
Check iGoogle Calendar
Activities this Summer
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•ADV 3001 - Advertising Strategy
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•Preview
