Linda Childers Hon, Ph.D.
Professor - Department of Public Relations
Director - Public Relations and Social Advocacy Project - Center for Media Innovation and Research
University of Maryland
M.A., University of Florida
B.A., Stetson University
Office: 3202C Weimer
Dr. Linda Childers Hon is a professor in the Department of Public Relations and Program Director for the Public Relations and Social Advocacy Project in the Center for Media Innovation + Research. The Project is dedicated to exploring collaborative communication solutions to social issues, particulary using digital activism in the public interest.
Hon was executive associate dean of the College from 2006--2012. She is an Al and Effie Flanagan Professor of Journalism and Communications and also held the title of University of Florida Research Foundation Professor.
Hon's teaching areas include public relations theory, strategy, and campaigns. Her research focuses on public relations activism, evaluation, relationship management, and gender and diversity issues in public relations. She is the author (with Larissa Grunig and Elizabeth Toth) of Women in Public Relations: How Gender Influences Practice, a scholarly textbook published in 2001. Her research has been published in Corporate Communications: An International Journal, Journal of Public Relations Research, Journal of Communication Management, Journalism and Mass Communication Educator, Journalism and Mass Communication Quarterly, Journal of Asian Pacific Communication, Journal of Applied Communications, IEEE Transactions on Professional Communication, Public Relations Strategist, as book chapters in Excellence in Public Relations and Communication Management, Teaching Public Relations, The Future of Excellence in Public Relations and Communication Management: Challenges to the Next Generation, Responsible Advocacy: Perspectives on Ethics in Public Relations, and as a "Gold Standard" paper from the Institute for Public Relations.
Hon was the recipient of the 2001 “Pathfinder” Award for Best Recent Program of Research in Public Relations given by the Institute for Public Relations. She was the editor of the Journal of Public Relations Research from 2000-2005. In 2012, she was inducted into PR News' Measurement Hall of Fame.
Hon was an inaugural member of the Commission on Public Relations Measurement and Evaluation, Institute for Public Relations, and an inaugural member of the advisory board for the Plank Center for Public Relations Leadership at the University of Alabama. She is a member of Association for Education in Journalism and Mass Communication, Public Relations Society of America, and Florida Public Relations Association.
Dr. Hon’s research involves developing relationship theory and instrumentation vis-à-vis organizations’ major stakeholders, including customers, investors/donors, employees, government, the community, and activist publics. Measurement of relationship strategies and outcomes is a critical component of evaluating the effectiveness of public relations. The other major focus is gender issues in public relations, particularly women in the workplace.
Publications and Conference Papers
Eyun-Jung Ki and Linda Hon, “Testing the Linkages among the Organization-Public Relationship and Attitude and Behavioral Intentions, “ Journal of Public Relations Research, Vol. 19, No. 1, 2007.
Eyun-Jung Ki and Linda Hon, “Relationship Maintenance Strategies on Fortune 500 Company Web sites,” Journal of Communication Management, Vol. 10, No. 2, 27-43, 2006.
Linda Hon, “The Mosaic of Public Relations Evaluation,” Brazilian Journal of Organizational Communication and Public Relations, Vol. 2, No. 2, 96-115, 2005.
Professional training, newsroom training