Faculty Members
Hyojin Kim , Ph.D.
Assistant Professor - Department of Advertising
Ph.D.,
Advertising (Health Communication), The University of Texas at Austin, 2005
M.H.S.,
International Health (Applied Medical Anthropology), Johns Hopkins Bloomberg School of Public Health, 1997
B.A.,
English Language & Literature, Ewha Womans University, 1993
Office: 2093 Weimer
Phone: (352) 352) 392-0675
E-mail:
Research area
- Health Communication using interactive media
- Commercial and social impact of Direct-to-Consumer advertising
- Media effects on the stigma of mental illness
- Risk perceptions and attitudes toward Sexually Transmitted Diseases among baby boomers
Biography
Dr. Kim is interested in the application of advertising theories and strategies for health communication and promotion. Her research areas include consumer processing of health information and persuasion through interactive communication, commercial and social impact of Direct-to-Consumer advertising, media effects on the stigma of mental illness, and risk perceptions and attitudes toward Sexually Transmitted Diseases among baby boomers.
Before she joined the advertising faculty in 2005, she worked at Korean Institute for Health and Social Affairs (KIHASA) and UNICEF Philippines among other places. She has been recognized and received numerous awards for her scholastic work, including a university continuing fellowship that is awarded to the top 5 continuing doctoral students at the University of Texas ($20,000). She was also a recipient of Faculty Summer Research Award in 2005 and 2007. Her work has been presented at annual conferences of American Academy of Advertising and International Communication Association; and published in Human Communication Research, Health Education Research, Journal of Interactive Advertising, and LBJ Journal of Public Affairs.
Fall 2009 Office Hours
| Class Period | Monday | Tuesday | Wednesday | Thursday | Friday |
| 1 7:25a - 8:15a |
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| 2 8:30a - 9:20a |
Research | Office Hours | Research | Office Hours | Research |
| 3 9:35a - 10:25a |
Research | Meeting | Research | Office Hours | Research |
| 4 10:40a - 11:30a |
Research | In Class | Research | Meeting | Research |
| 5 11:45a - 12:35p |
Research | In Class | Research | In Class | Research |
| 6 12:50p - 1:40p |
Research | Lunch | Research | Lunch | Research |
| 7 1:55p - 2:45p |
Research | Office Hours | Research | In Class | Research |
| 8 3:00p - 3:50p |
Research | Office Hours | Research | In Class | Research |
| 9 4:05p - 4:55p |
Research | Office Hours | Research | In Class | Research |
| 10 5:10p - 6:00p |
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| 11 6:15p - 7:05p |
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| E1 7:20p - 8:10p |
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| E2 8:25p - 9:15p |
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| E3 9:25p - 10:10p |
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Office hours last updated: August 23, 2009 |
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