Amy Jo Coffey, Ph.D.
Assistant Professor - Department of Telecommunication
University of Georgia
Office: 2042 Weimer
Phone: (352) 352-392-6522
Audience analysis, media management and economics, and non-English language programming
Dr. Coffey received her doctorate from the University of Georgia, where she focused on media management, economics, and audience issues. Her research interests stem in part from her professional news background, which included positions with CNN in Atlanta, as well as reporting, anchoring, assignment editing, and production positions in television and radio in Ohio, Tennessee, and Georgia. Dr. Coffey teaches courses in audience analysis, telecommunication programming, and telecommunications management. Her research interests include audience economics and language, with an emphasis on foreign language programming within the United States, as well as market segmentation and other strategic competition issues. As a secondary area, she has been examining the utility of new media spaces, including virtual environments such as Second Life. Her work has been published in such journals as Journalism & Mass Communication Quarterly, Communication Law & Policy, International Journal on Media Management, and the Journal of Media Business Studies. Dr. Coffey has been awarded grants by the National Association of Broadcasters and the U.S. Department of Defense, and has made presentations at meetings of the Association for Education in Journalism and Mass Communication (AEJMC), Broadcast Education Association (BEA), the International Communication Association (ICA), and the World Media Economics & Management Conference. Coffey also has a masters degree in journalism from The Ohio State University and has served on the faculty of Berry College in Mt. Berry, Georgia.
Dr. Coffey is an affiliate faculty member of the UF Center for Latin American Studies. She was named the 2011-2012 Teacher of the Year for the College of Journalism and Communications, as well as a 2011 International Educator of the Year.