University of Florida College of Journalism and Communications

Faculty Members

Amy Jo Coffey , Ph.D.

Assistant Professor - Department of Telecommunication

Ph.D., University of Georgia

Office: 2042 Weimer
Phone: (352) 392-6522
E-mail:

Research area

Media and audience economics, management, foreign language programming

Biography

Dr. Coffey received her doctorate from the University of Georgia, where she focused on media management, economics, and audience issues. Her research interests stem in part from her professional news background, which included positions with CNN in Atlanta, as well as reporting, anchoring, assignment editing, and production positions in television and radio in Ohio, Tennessee, and Georgia. Dr. Coffey teaches courses in audience analysis, telecommunication programming, and telecommunications management. Her research interests include audience economics and language, with an emphasis on foreign language programming within the United States, as well as market segmentation and other strategic competition issues. Dr. Coffey was the recipient of a 2006 research grant from the National Association of Broadcasters, and has made numerous presentations at meetings of the Association for Education in Journalism and Mass Communication (AEJMC), Broadcast Education Association (BEA), and the International Communication Association (ICA). Coffey also has a masters degree in journalism from The Ohio State University and has served on the faculty of Berry College in Mt. Berry, Georgia.

Fall 2009 Office Hours

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