|
EDUCATION
|
1995-1999
|
- Ph.D., Advertising, The University of Texas at Austin, GPA 3.96/4.0
|
|
|
1992-1994
|
- MA, Mass Communication/Journalism, University
of Wisconsin-Madison, Emphasis on advertising. Graduated with high
distinction, GPA 3.93/4.0
|
|
|
1989-1992
|
- BA, Double Majored in Mass
Communication/Journalism & Psychology, University of
Wisconsin-Madison. Graduated with high distinction, GPA 3.64/4.0.
|
|
EXPERIENCE:
|
Teaching
|
- Assistant Professor of Advertising, Department of Advertising, College of Journalism and Communications, University of Florida; "Advertising Media Planning,"
August 2001 to Present
- Assistant Professor of Advertising, Department of Advertising, College of
Journalism and Mass Communications, University of Nebraska-Lincoln;
"Advertising Media Planning," "Current Issues and
Strategies in Advertising," "Cyberspace Communications,"
and "Graduate Seminar in Advertising Research Methods " August
1999 to May 2001
- Special lectures at various Korean Advertising Agencies (Oricom, Diamond AD, Lotte.com and DaiHong Ad), Inch21, and KISDI. June3 to July 14,
2000. The lecture
topic was about "E-business and Internet Advertising."
- Teaching Assistant for "Advanced Advertising
Management," "International Advertising," and
"Multicultural Advertising." The University of Texas at Austin, 1995-1996.
|
|
|
Writing
|
- News articles for Korean Advertising
Information, every two months, May, 1997-April, 1999.
- 7 academic research papers including Academic
Journal and Conference Proceedings
|
|
|
Presenting
|
- Research Presentations at ’97, ’98, ’99 &
'00 Annual Conferences of AAA (American Academy of Advertising) and ’98 & '00 Annual
Conference of AEJMC (Association for Education in Journalism and Mass
Communication).
|
|
|
Consulting
|
- Statistical consulting, The University of Texas
at Austin, 1996
- Web advertising consulting, ADNETWARE,
1999-Present
- Web site consulting, self-employed, 1998.
|
|
|
Web-Building
|
- Network Site Director, AdMedium
[http://www.utexas.edu/coc/admedium], Department of Advertising, The
University of Texas at Austin, 1996-Present
- AD Kingdom
[http://uts.cc.utexas.edu/~ccho/adworld.html], cited as one of good
business Web sites in Advertising written by O’Guinn,
Thomas, Chris Allen, and Richard J. Semenik.
South-Western College Publishing, p569
|
|
|
Corresponding
|
- USA Correspondent, Korean Advertising
Information, covering breaking news and features in U.S. advertising industry, 1997-present.
|
|
|
Leading
|
- President, KSACS (Korean Student Association of
Communication Studies), 35 members, 1997.
|
|
AWARDS & FELLOWSHIP
|
@d:tech
|
- Twice consecutive winner of ’97 and ’98 @d:tech Scholarship Award in
the amount of $2,500 each time. The award was for research work focusing
on the impact of technology on advertising, marketing, and
communications. One of seven American recipients.
|
|
|
’98 Bruton Fellowship
|
- $1,000 Scholarship Awards for graduate students
at The University of Texas at Austin
|
|
|
’98 Doctoral
Dissertation Award
|
- ’98 American Academy of Advertising’s Doctoral Dissertation Award. The
award was one of two that were chosen by the AAA research committee for
funding in the amount of $1,000. I am expected to grant the Journal
of Advertising the right of first refusal on any papers resulting
from the dissertation. This award was announced at the AAA Conference
and communicated to the membership through the AAA Newsletter.
|
|
|
UCARE Research
Grant
|
- Participating in the UCARE Undergraduate
Research Assistantship Grant in the amount of $2,000, University of
Nebraska-Lincoln, 2000-2001.
|
|
RELEVANT SKILLS
|
Cold Fusion, File Maker Pro, Shockwave
Flash, Java, RealVideo, Animated Gif, Adobe
Premiere, MS PowerPoint, Adobe Photoshop, SPSS/SAS, LviewPro,
MapEditor, FTP, Gopher, MS Word, MS Excel, MS
Access, UNIX, Windows, Macintosh, and Window NT.
|
|
PUBLICATIONS
|
- Cho, Chang-Hoan and John D. Leckenby
(1997), "Internet-Related Programming Technology and
Advertising," in Proceedings of the American Academy of
Advertising, 69-79.
- Cho, Chang-Hoan and John D. Leckenby
(1998), "Copytesting of Advertising on
the WWW: Clicking Motivation Profile," in Proceedings of the American Academy of Advertising, 26-36.
- Cho, Chang-Hoan (1998), "Audience
Processing of Web Advertising: Applying ELM to the Internet," in Proceedings
of the American Academy of Advertising, 303.
- Cho, Chang-Hoan (1998), "Information
Processing of Web Advertising," presented at Association for
Education in Journalism and Mass Communication 81st Annual
Convention, August 6.
- Cho, Chang-Hoan (1999), "How Advertising
Works on the WWW: Modified Elaboration Likelihood Model," Journal
of Current Issues and Research in Advertising, No.1, Spring.
- Cho, Chang-Hoan and John. D Leckenby
(1999), "Interactivity as a Measure of Advertising Effectiveness:
Antecedents and Consequences of Interactivity in Web Advertising,"
in Proceedings of the American Academy of Advertising, 162-179.
- Oh, Kyu-Won, Chang-Hoan Cho, and John D. Leckenby
(1999), "A Comparative Analysis of Korean and U.S. Web Advertising," in Proceedings of
the American Academy of Advertising, 73-86.
- Cho, Chang-Hoan and John D. Leckenby
(2000), "Banner Clicking and Attitude Changes on the WWW," in Proceedings
of the American Academy of Advertising. p230.
- Cho, Chang-Hoan, Jung-Gyo Lee, and Marye C.
Tharp (2000), "Advertising Responses to Different Forced Exposure
Levels on the WWW," in Proceedings of the American Academy of
Advertising. p148
- Cho, Chang-Hoan (2000), "What Makes People
Click the Banner Ad," presented at Winter Society for Consumer
Psychology Conference, San Antonio, Texas
- Cho, Chang-Hoan (2000), "Forced vs.
Unforced Advertising Exposure on the WWW: The Exploratory Study,"
presented at INFORMS/KORMS, Seoul Conference.
- Cho, Chang-Hoan (2000), "Consumers'
Clicking Behaviors on the WWW: The Exploratory Study," presented at
INFORMS/KORMS, Seoul Conference.
- Cho, Chang-Hoan and John D. Leckenby(2000),
"The Effectiveness of Banner Advertisements: Involvement and
Click-Through," presented at Association for Education in
Journalism and Mass Communication Annual Convention, August 11, Phoenix, AZ.
- Cho, Chang-Hoan, Jung-Gyo Lee and Marye C.
Tharp (2001)," The Effects of Different Forced Exposure Levels to
Banner Advertisements on the WWW," Journal of Advertising
Research, 41(4), July/August, 45-56.
|
|
EDITOTIAL BOARD
|
JIAD (Journal of Interactive Advertising),
[URL: http://www.jiad.org]
|
|
UNIVERSITY COMMITTEE SERVICE
|
- Advisory Committee on Study Abroad, University
of Nebraska-Lincoln
- Academic Senate, Representative for Advertising
Department, University of Nebraska-Lincoln
- Institutional Research Bureau Committee,
College of Journalism and Mass Communication, UNL
- Scholarship Committee, College of Journalism
and Mass Communication, UNL
- Graduate Faculty Committee, College of
Journalism and Mass Communication, UNL
- Search Committee for New Faculty, Department of
Advertising
|
|
WORK-IN-PROGRESS
|
- Cho, Chang-Hoan and John D. Leckenby,
"Factors Influencing Clicking of Banner Ads on the WWW,"
manuscript under review for the Journal of Advertising
- Cho, Chang-Hoan and John D. Leckenby,
"Attitude Toward the Ad As a Copy Testing System of Web
Advertising," to be submitted to 2001 Annual Conference of
American Academy of Advertising, Phoenix, Arizona.
- Leckenby, John D., JongPil Hong, Chang-Hoan Cho and Guohua Wu. Interactive
Advertising, book-writing in progress.
- Cho, Chang-Hoan, " The Future of Web
Marketing: Survey of Web Experts," manuscript to be submitted to Journal of Marketing Research
- Cho, Chang-Hoan, "Factors influencing
Perceived Forced Exposure", work in progress.
- Cho, Chang-Hoan, "Cross-cultural
Comparison of User Acceptance for Web Advertising," work in
progress.
|
|
REFERENCES
|
Professional references provided from
employer, college and conference upon request
|