Distance and Continuing Education

Online Courses

Registered University of Florida students can participate in the College of Journalism and Communications online courses from any location in the world with an Internet connection. Courses are offered at the graduate and undergraduate level.

Online courses use a Web-based instructional platform and are both synchronous and asynchronous. The online course platform enables a wide range of online activities that facilitate frequent student-teacher and student-student interaction.

Spring 2012 Undergraduate Online Courses:

ADV 4400 International Advertising

Description: Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility.
Prerequisites: 3JM ADV; Minimum grade of C in ADV 3001

ADV 4930 Digital Media Advertising

Description: Major concepts and issues in the effects of advertising on society, culture and the economy with emphasis on ethical systems and ethical decision making.
Prerequisites: 3JM ADV; Minimum grade of C in ADV 3002

ADV 4931 Ethics and Problems in Advertising

Description: Major concepts and issues in the effects of advertising on society, culture and the economy with emphasis on ethical systems and ethical decision making.
Prerequisites: 3JM ADV; Minimum grade of C in ADV 3002

JOU 3346L Multimedia Reporting

Description: Learn to use digital tools in reporting for Internet news sites and other online media. Focus is using the tools to gather audio and visual material that helps to tell a journalistic story.
Prerequisites: JOU 3109C with minimum grade of C; Corequisites: JOU 3101.

JOU 4308 Magazine and Feature Writing

Description: Preparation of features and articles for publication in newspapers and magazines coordinated with study of magazine editing problems. Supervised marketing of pieces produced in the course.
Prerequisites: JOU 3101

JOU 4930 Sports Multimedia

Description: Variable content, providing opportunity for study in academic areas of journalism such as the Literature of Journalism, and other fields within the province of the college.
Prerequisites: Instructor permission

PUR 4932 Social Media Management

Description: Variable content, providing opportunity for advanced study in the principles, processes and effects of public relations.
Prerequisites: Instructor permission

RTV 3280 Interactive Media

Description: Designed to teach skills necessary to plan and execute news online news projects. Course lecture, readings and discussion will focus on locating, evaluating and tracking internet sources, construction of multi-linear news content and the integration of internet technology into the news process.
Prerequisites: RTV 2100, RTV 3303.

RTV 3411 Race/Gender/Class and Media

Description: Analysis of issues confronting the communications industries, professionals and media audiences in relation to the context of global and national diversity.
Prerequisites: none

RTV 4930 Social Media Ethics

Description: Variable content, providing opportunity for study in areas of broadcasting such as television staging and lighting. Film criticism, communication theory and other fields.
Prerequisites: Instructor permission

RTV 4930 Social Media Management

Description: Variable content, providing opportunity for study in areas of broadcasting such as television staging and lighting. Film criticism, communication theory and other fields.
Prerequisites: Instructor permission

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