The Department of Advertising is recognized as one of the largest and most respected programs in the U.S. Courses are designed to provide a foundation for problem-solving, strategic thinking and persuasion techniques that drive marketplace communication.
For more information on the Advertising Department, send an e-mail to Department Chair Huan Chen, or fill out the form on the right.
For information and questions about our master’s and Ph.D. program, visit: www.jou.ufl.edu/graduate/masters-contact/.
UF College of Journalism and Communications
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Consistently ranked among the top journalism schools in the United States, the College offers bachelor's, master's, and Ph.D. degrees in advertising, journalism, mass communication, public relations and media production, management, and technology.
Congratulations to Rebecca Wolff, Chloe Oakes, Mariela Dothe, Katrina White and faculty advisor Pat Ford for winning the Grand Prize in the @awpagesociety and @instituteforpr 2024 Student Case Study Competition.![]()
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Their case study, “Were Mattel’s Efforts Kenough?,” won the prestigious 2024 Jack Koten Page Principles Case Study Award! We’re so proud of you all for your hard work on this outstanding accomplishment! As always, #GoGators!
Delve into the latest in media and research, picking the brains of top faculty and staff around the Gator Nation with the #communigator Podcast. Our latest episode features Lissy Calienes. Listen now at www.wuft.org/podcast/communigator-podcast @WUFTMedia
The Center for Public Interest Communications collaborated on the largest study about philanthopy narratives. www.jou.ufl.edu/2024/04/04/largest-study-on-narratives-in-philanthropy-shows-sectors-messaging-cr...Americans don’t understand philanthropy, and the sector’s own messaging is a big part of the problem. Our new report with the Center for Public Interest Communications, the largest study ever on philanthropy and its narratives, shares science-backed strategies that build understanding and trust. ![]()
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Join your classmates for a "watch party" for this event in the Atlas Lab and be part of a Q&A session with experts. calendar.ufl.edu/jou/event/36481-nbcu-academy-next-level-summit-unlocking-yourStudents: Unlock the secrets to success and be empowered in your school, workplace and community!![]()
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Sign up for FREE for NBCU Academy's virtual “Next Level Summit: Unlocking Your Leadership Potential” on Thursday, April 11! Secure your spot now: nbcuacademy.com/events