MAMC – Public Relations
The College of Journalism and Communications offers a Master of Arts in Mass Communication with a specialization in Public Relations. The public relations specialization at the master’s level is a research-based program designed to prepare students for careers and advancement in the industry or for entering doctoral studies. Students learn the conceptual foundations of public relations and develop professional and research competency within the duration of the program.
Courses in the public relations specialization focus on conceptual foundations of public relations, including mass communication and society; professional and managerial skills mastery; and research expertise. The core of public relations courses required of all students includes Public Relations Research, Theories of Public Relations, Public Relations Management, Ethics and Professional Responsibility, and Mass Communication Theory. Students may choose several electives as approved by advisers.Upon completing coursework, students complete a thesis. The specialization requires 36 hours.
This is a Fall only admission.
For admissions information and application materials, contact Sarah G. Lee.
For information about the public relations curriculum and program requirements, contact Dr. Mary Ann Ferguson.
Public Relations Theories
This course surveys theories that form the basis for the body of knowledge in public relations. Theories addressed include, for example, communication (interpersonal, mass, organizational), relational, rhetorical, postmodern, complexity, contingency and critical. The course examines these theories within the context of issues relevant to public relations and communication management.
Public Relations Research
This course addresses research methodologies for basic and applied research in public relations. Included are secondary analysis, particularly online research, as well as the range of qualitative and quantitative methodologies used in public relations research. The course also emphasizes the utilization of research by organizations as well as methods for writing reports and presentation of research findings. (For students who intend to continue their studies at the doctoral level, this course would be supplemented by other appropriate research courses.)
Public Relations Management
This course involves the application of strategic management principles to the development of public relations plans and programs. The objective is to help students develop an understanding of and proficiency in theory and principles of strategic management. Emphasis is on relationship management with key publics using a research-based approach. Students also address business-related issues, such as counseling, budgeting, project direction and client relations.
The program regularly offers public relations electives such as Strategic Public Relations (International); Public Relations and Philanthropy; Public Relations and Fundraising; and Public Relations and Law. Future offerings include courses emphasizing new technologies, persuasion, history, politics, and gender. Examples of other elective courses in the College include International Communication; Mass Communication Theory; Qualitative Research; Race, Class, Gender and Media; Science and Health Communication; Theories of Advertising; Electronic Publishing; History of Journalism; and Content Analysis. Many other electives are offered. Please check ISIS and work with your advisor to select appropriate options.
- Domestic application deadline is April 1. Applications may be considered after the April 1 deadline for domestic applicants only, if space is available.
- International application deadline is January 30.
- Assistantship/Fellowship applications deadline are March 15 (each begins in Fall semester, good for one year).
Minimum Requirements for Acceptance
- Applicants must have a baccalaureate degree
- 2 years of relevant professional communications experience
- An undergraduate GPA of 3.0 or better
The Graduate School, University of Florida, requires both a minimum grade average of 3.0 for all upper-division undergraduate work and a minimum verbal-quantitative total score on the General Test of the Graduate Record Examination. Applicants are expected to have received a minimum grade average of 3.0 for all core courses within the Journalism and Mass Communications area and their area of special interest.
Admission is determined by several factors beyond the application material including space availability, and supervisory availability particularly in specialized areas. Meeting the minimum application requirements does not guarantee acceptance.
Direct admission to the Graduate School is dependent upon presentation of a baccalaureate degree from an accredited college or university. Two copies of the official undergraduate transcript should accompany all applications—one for the department and one for the Registrar. These transcripts must be received directly from the registrar of the institution in which the work was done. Official supplementary transcripts are required as soon as they are available for any work completed after application for admission has been made.
Professional and respectful treatment of our admissions and other staff members, faculty and administrators is required. Unprofessional or disrespectful treatment will result in denial of admission.
Test Score Requirements
Scores prior to August 2011
550 Verbal/550 Quantitative
Scores after August 2011
156 Verbal/146 Quantitative
GRE scores are valid for five years. Exceptions are considered based on entire packet of application materials. Some applications with scores slightly below the minimum will be considered.
TOEFL and IELTS scores are valid for two years.
The GRE codes are 5812 for the University of Florida and 4503 for the College of Journalism and Communications. The TOEFL code is 83.
To obtain information on the GRE or to request that official scores be sent to the university, write:
Educational Testing Service
Princeton, NJ 08541-6004
How to Apply
It is the applicant’s responsibility to provide complete documentation to the Office of Admissions AND the intended department. Failure to submit forms to the correct offices will delay application processing.
University of Florida
Office of Admissions
201 Criser Hall
PO Box 114000
Div. of Graduate Studies
College of Journalism and Communications
University of Florida
2013 Weimer Hall
P. O. Box 118400
Gainesville, FL 32611-8400
- Graduate Application: Online Submission - When submitting application online, notify Sarah G. Lee at email@example.com so she can be looking for it. You must submit contact information for references during online application process. References will be automatically contacted and letters of recommendation will be requested by the Graduate Admissions Office. In the specialization field, please list Public Relations.
- Letters of Recommendation: Three Letters of Recommendation – University forms are required (Download form). Written letters should be on letterhead and attached to the forms. The same letters of recommendation may be used for both admission and financial aid applications. Ask authors of your letters of recommendation to send them directly to Address #2 or send as a pdf file to firstname.lastname@example.org. If you submitted your recommenders’ e-mail addresses on the online application, they do not have to send hardcopies.
- Statement of Goals: You will need to submit your statement of goals during the online application process. Describe your career plans following completion of your master’s degree. Tell what experiences have led to your goals and how you think graduate study will help you prepare for the career. Minimum length is 300 words. Please do not center text. Title this document “Statement of Goals” and be sure to include your name and date. Send to Address #2. or send as a pdf file to email@example.com. If you submitted your statement of goals on the online application, you do not have to send a hardcopy.
- Supplemental Application for College of Journalism: (Download form). Send to Address #2.
- $30.00 Application Fee: Make Check or money order payable to the University of Florida. Send your application fee to Address #1. Please used Fee Payment Cover Memo (Download form) if paying by check or money order.
- Official Transcripts from ALL post-secondary institutions: Contact all colleges and universities you have attended and listed on your application form and have them send certified official transcripts in your original language as well as translated into English. An average grade of “B” for the last two years of undergraduate studies is required. Send one original to Address #1 and one original to Address #2.
- Official GRE (Graduate Record Exam) Scores: Contact the Educational Testing Service and have them send your official report. A verbal score of 550/156 and a quantitative score of at least 550/146 are strongly preferred. Some applications with scores slightly below the minimum will be considered. Applications with GRE verbal scores below 400/140 will not be processed. Self-reported scores are accepted temporarily to help speed up processing. GRE scores are valid for five years. Send to Address #1.
- Resume: List all work positions held. Include names, addresses, and telephone numbers of supervisors. Also, remember to include your name, email address, mailing address, and telephone number(s). Send to Address #2. or as a pdf file to firstname.lastname@example.org . If you submitted your resume on the online application, you do not have to send a hardcopy.
- Application for Graduate Assistantship: This is optional. This is only for those applicants seeking financial assistance (Download form). Send to Address #2.
- Samples of Your Work: This is optional. Send to Address #2.
International Applicants Only
- Official TOEFL (Test of English as a Foreign Language) score report:Contact the Educational Testing Service and have them send your official report. A score of at least 550 (paper-based), and 80 (internet-based) is required to be considered for admission. We also accept IELTS scores with minimum of “6.” This requirement applies only to applicants from countries in which English is not the official language and includes U.S. territories and protectorates where English is not the primary language. You will not be required to submit a TOEFL score if you have spent at least one academic year at a college or university in a country where English is the official language. Intensive English language programs are excluded from the year of study provision. TOEFL and IELTS scores are valid for two years. Send originals to Address #1.
- Certification of Financial Responsibility: All admitted International students who have accepted our admissions offer, are required to submit this form. The International Student Services Office will send you the form via email with instructions. Without it, the University of Florida will not issue an I-20 (Certificate of Eligibility). (Do not send CFR form and bank documents to our office. The International Student Services office will contact you via email with instructions.)
- English proficiency for Graduate Assistantships: To be considered for a graduate assistantship, a score of 28 or higher on the TOEFL iBT speaking portion is required for those applicants from countries or territories where English is not the official language. Florida law requires a demonstration of oral proficiency in English before students are allowed to teach. An equivalent score of 55 or higher on UF’s SPEAK test can be used as a substitution; however, IELTS scores cannot be used as a substitution for this requirement.
Contact Sarah G. Lee at email@example.com or 352-392-6557 if you have any questions regarding your application.