New Track in Telecommunication:
Media and Society

Students in the College's 21st Century News Lab.Try to imagine going 24 hours without using ANY media – no TV, no radio, no music. No texting, tweeting or phoning. No gaming, books, magazines or newspapers in printed or electronic form. In 2010, researchers at the University of Maryland asked 200 students to do just that – go without any media use for 24 hours – and found that students weren’t just unwilling to go without media; they were, in fact, functionally unable to do without their connections to the world.

If understanding the ways people today interact with media – especially social media – and the effects media is having on individuals and society sounds interesting, then consider the new Media & Society track created by the UF College of Journalism and Communications’ Department of Telecommunication.

The Media & Society track provides a new option for students who are interested in mass media, but who don’t want careers in journalism, advertising, public relations or broadcast news, production or management. The track is designed for students who want to combine working with media in such careers as sports, health, environment, politics or the corporate world, and for those students who want strong communications skills, but plan to go to law school or graduate study.

Interested in a double major? Are you a business major wanting better communication skills, a political science major interested in understanding how media impacts public policy, or maybe you want to better understand how public relations can make you more effective in advocating for a non-profit or social cause. Then the Media and Society track may be exactly right for you. Completing a double major offers you the chance to improve the breadth of your education and increase your attractiveness to employers.

The new track also should appeal to students interested in learning how to turn their avid use of social media such as Facebook, Twitter, YouTube and blogging into career opportunities. A variety of courses within the College of Journalism and Communications already provide content and skills related to using social media, and the college has more social-media-focused courses in development.

Twenty-first century students need a twenty-first century degree. If you’d like more information about the new track, contact Dr. Kim Walsh-Childers, director of the Media & Society specialization (352-392-3924 or ), or Dr. David Ostroff, Telecommunication Department chairman (352-392-0463 or ).

What courses will Media & Society students take?

The Media & Society track is part of the Telecommunication major, so students will take the same core courses. A key difference in the new track, however, is that after completing the core, students will have more freedom to choose additional courses from journalism, advertising and public relations, as well as more advanced telecommunication courses. In addition to the courses listed below, students will, of course, take a variety of courses outside the College.

Core Courses (Required)

RTV 2100 - Writing for Telecommunication OR MMC 2100 - Writing for Mass Communication
RTV 3007 - Introduction to Telecommunication
RTV 3405 - TV & American Society
RTV 4700 - Telecommunication Regulation OR MMC 4200 - Law of Mass Communication
RTV 4931 - Telecommunication Ethics OR JOU 4700 - Problems & Ethics in Journalism
RTV 4905 - Senior Project

Core electives (3 of these 4 courses required)

JOU 4004 - History of Journalism
RTV 3411 - Race, Gender, Class and the Media
MMC 3614 - Media & Politics
MMC 4302 - World Communication Systems

Electives (9 hours required)

RTV 3280 - Interactive Media OR MMC 3260 - Communication on the Internet
RTV 4420 - New Media Systems
RTV 4506 - Telecommunication Research
RTV 4500 - Programming
ADV 3008 - Principles of Advertising OR PUR 3000 - Principles of Public Relations
MMC 2265 - Technology, Change and Communication
MMC 3007 - Media Literacy
JOU 4302 - Public Opinion & Editorial Analysis
MMC 4200 - Law of Mass Communication (if not used to satisfy core requirement)
RTV 4930 - Special Study


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