Advisory Council
Dana A. Webber, MAMC 2000
Director, Television Sales and Distribution, Program Partners International
EXPERIENCE
PROGRAM PARTNERS INTERNATIONAL, ATLANTA
DIRECTOR, TELEVISION SALES & DISTRIBUTION, Aug. 2007 - Present
- Responsible for selling and negotiating with top television market clients comprising of corporate station groups and station affiliates.
- Licenses programming such as: Merv Griffin's Crosswords, Family Court, DeGrassi, Cold Squad, Regensis, Stone Undercover, DaVinci's Inquest.
- Grows market clearance levels for all products and increases cash license fees.
- Projects sales forecasts for all product; mastered strategic planning and multi-tasking various market conditions.
- Established and maintains strong relationships with key decision-makers.
- Works in coordination with co-workers on team projects to strengthen accounts and develop new business.
- Travels regularly throughout Southeast territory, New York, and Los Angeles.
WARNER BROS. TELEVISION DISTRIBUTION, ATLANTA
DIRECTOR, DOMESTIC SYNDICATION SALES, Sept. 2005- March 2007
MANAGER, DOMESTIC SYNDICATION SALES, Aug. 2004- Sept. 2005
- Responsible for managing top television market clients comprising of local station affiliates throughout Southeast region.
- Licensed programming such as Ellen Degeneress, Two and a Half Men, Extra, Friends, Sex & the City, Showtime at the Apollo, ER, Smallville, Without a Trace, Cold Case, Warner Bros. movie packages.
- Generated $12.5 million in cash license fees annually.
- Projected sales forecasts for all product; mastered strategic planning and multi-tasking various market conditions.
- Specialized in selling off-network library product such as Living Single, Martin, Fresh Prince of Bel Aire, and Jamie Foxx which brings in unbudgeted revenue.
- Upgraded time periods and station clearances for improved placement product.
- Promoted to next executive level after 1 year of service; awarded more responsibility.
UNIVERSAL TELEVISION DISTRIBUTION, NEW YORK/ATLANTA
DOMESTIC SYNDICATION SALES, April 2001- May 2004
- Responsible for managing 25 television markets comprising of local
station affiliates throughout the Southeast region. - Sold Universal first-run syndicated strips such as: Jerry Springer, Maury Povich, Sally Jesse Raphael, Blind Date, 5th Wheel, Crossing Over, Home Delivery, and Universal movie packages.
- Sold off-network Universal library product such as: Magnum P.I., Columbo, Knight Rider, A*Team, Gimme a Break, Coach.
- Grew territory throughout tenure in increased license fees for
cash first-run and off-network product. - Trained in various areas of television media research: WRAP, Nielsen overnights, cable, primetime ratings, and software programs.
PROFESSIONAL ORGANIZATIONS
WOMEN IN CABLE & TELCOMMUNICATIONS, Member 2004-Present
UNIVERSITY OF FLORIDA, 2005- Present
TELECOMMUNICATION ADVISORY COUNCIL, BOARD MEMBER
EDUCATION
UNIVERSITY OF FLORIDA, GAINESVILLE, FL
MASTER OF ARTS OF MASS COMMUNICATION, Dec. 2000
Graduation with Distinction, G.P.A. 3.8
BACHELOR OF ARTS Summa Cum Laude May 1999
Major: Sociology Minor: Secondary Education
The Campaign for the University of Florida