Advisory Council
Vickie Oldham, TEL 1980
Marketing Director / Assistant to the President, Fort Valley State University, Fort Valley, GA
Email: oldhamv@fvsu.edu
EDUCATION
Florida State University, Master of Fine Arts
University of Florida, Bachelor of Science
EXPERIENCE
2006–Present Marketing Director / Assistant to the President
Fort Valley, GA Manages the public relations and marketing division at Fort Valley State University. Reports directly to the president and is a member of the Administrative Council. Shapes the institution’s image and market position internally and externally using all forms of media. As a result, FVSU's student enrollment has more than doubled.
- Produce television show, commercials, informational videos for YouTube and Facebook
- Write, edit, distribute press releases to local, state, national media
- Book media interviews for the president and faculty experts in national publications (i.e. Smart Money, the Equine Journal, CNN.com )
- Speech writing for the president
- Oversee the production of university publications, ads
- Develops and maintains relationships with local, state, national media
- Handles media buys (i.e. billboards, newspaper and radio/tv/internet ads)
- Organized president's statewide media tour
- Special event planning
- Conducts market research to determine the media habits of customers
- Utilize the latest internet technologies (i.e. blogs, Facebook, YouTube)
- Overseeing second website redesign
- Attends professional development conferences
- Oversees annual budget
2003 – Present Project Director, LOOKING FOR ANGOLA
Sarasota, FL Directing a multi-disciplinary project to preserve the history of an 1800’s Black Seminole settlement located near Tampa Bay, called Angola. The project includes, but is not limited to tertiary and underwater archaeology, a lecture series, documentary and an educational program for teachers and students in Florida and The Bahamas. As a result of marketing efforts, the project has garnered national and international media attention. Coordinates the efforts of scholars at five universities.
2004-Present Grant Writer, Fundraiser
Sarasota, FL Raised over $400,000 in grants and in-kind contributions. Wrote several state historic preservation grants for archaeology and the production of a documentary series. Wrote several Florida Humanities Council grants for a lecture series; also a website. Wrote a Comcast Foundation grant to begin “Looking For Angola” school programs in the state. All grants were approved.
2005 Travel Writer, VISIT FLORIDA.COM
Sarasota, FL Wrote travel articles for Florida’s tourism website.
2002-2006 Sarasota County Government TV 19
Sarasota, FL Producer/Writer/Host
Host and producer of a monthly show, Inside Sarasota County Government and special projects. Most recent projects include a documentary entitled, Reflections: A History of Sarasota County; and television programs about decreasing the impact of bio-terrorism and hurricanes for the Florida Department of Law Enforcement and Sarasota County’s Emergency Management Division.
2002-2006 Sarasota County School Board TV 20
Sarasota, FL Producer/Writer/Host
Producer/Fill-in host of the school superintendent’s monthly show, Eye on Education. Producer/Writer of special projects.
2003-2004 The Ringling School of Art and Design
Sarasota, FL PR/Media Relations for Selby Art Gallery.
2001-2004 Layr Group Education Consultants
Sarasota, FL PR/Media Relations, Event Planning.
Developed and executed marketing plan, handled media relations, internal/external public relations, event planning, and speech writing, produced marketing materials, presented status reports to the school board, booked tv, radio, newspaper interviews for CEO.
1986-2001 WWSB TV, ABC Affiliate
Sarasota, FL General Assignment News Reporter, Producer/Host COMMON GROUND, (a thirty minute, weekly television show). Handled reporting responsibilities for newscasts (live and taped stories); created and developed a weekly show, increased viewership, interviewed local, state and national experts; also celebrities, including 100 of the most recognized African American personalities in the country; and developed cross promotional marketing “tie-ins” to increase viewership.
2001 Home and Gardens Television (HGTV)
Host, one episode of a primetime fall series, A Place to Call Home.
2001 Sarasota Herald Tribune
Sarasota, FL Guest Columnist (Op Ed).
2000-2001 The Weekly Planet
Sarasota, FL Columnist. Weekly byline column about local, state and national current events.
1999-2000 SeekBooks.com
Sarasota, FL Producer/Co-host of Cover To Cover (a thirty minute book review show). Developed and produced the television pilot. Interviewed best-selling authors, supervised post-production, established distribution contacts at NATPE, pitched the pilot show to NATPE syndicators.
1996-1997 HealthVision, Inc.
Detroit, MI Segment Producer/Writer of Second Opinion (one hour medical show). Produced, wrote and supervised post production of segments, interviewed physicians.
1995-1997 Comcast Cable, Inc.
Philadelphia, PA Entertainment Reporter for special subscriber-oriented telethons. Live reporter for segments from Los Angeles, Philadelphia, Orlando and Sarasota; interviewed celebrities at film festivals, Disney World and Universal Studios; and produced entertainment news stories to increase viewership.
1985-1986 Christy Associates Public Relations,
Venice, FL Account Representative/Copywriter.
1983-1985 WQSA/WWZZ Radio,
Sarasota, FL Account Representative/Show host.
1981-1983 WXLT TV, ABC Affiliate,
Sarasota, FL General Assignment Reporter. Interviewed national, state and local newsmakers; live reporter, field producer, edited news packages. Motivational speaker at community events and schools.
1980–1981 WCJB TV, ABC Affiliate,
Gainesville, FL General Assignment Reporter, Intern.
1978-1980 WUFT TV, UF’s public television station,
Gainesville, FL Anchor/Reporter. Anchored and reported news daily.
PRODUCTIONS/ACHIEVEMENTS
- Produced documentary short, Looking For Angola, 2005.
- Produced feature length documentary, Reflections: A History of Sarasota County, 2004.
- Produced 2-part series, Common Ground in Paris, 1999.
- Produced 2-part series, Common Ground in Hong Kong (before China took control), 1995.
- Produced 2-part series about the 10-year anniversary of the U.S. invasion of Grenada, 1994.
- Produced, wrote, narrated documentary about the history of Sarasota’s African American community.
- Attended the 44th Annual International Film Festival, Cannes, France, 1991.
- Produced 2 narrative short films that have earned international and national awards.
- Narrated and cast as talent in 7 national and regional commercials and industrial films, videos and CD’s.
- Produced 10 biographical, social service and tourist-oriented videos.
AWARDS/SEMINARS/SERVICE
- GEAC 2007 Outstanding Newcomer Award Recipient.
- John Ringling Artists’ Fellowship (2005).
- Film and video projects selected for screening in 23 national and international film and video festivals.
- 10 community service awards from charitable organizations; conducted 12 media-related seminars.
- Motivational speaker at public schools, youth groups and churches.
PROFESSIONAL ASSOCIATIONS
- Asolo State Theater, Board of Directors (2005).
- University of Florida Telecommunications Advisory Council (2001-Present).
- President, Sarasota/Manatee Association of Black Journalists (1996-1998).
The Campaign for the University of Florida