Advisory Council
Paul Gordon, ADV 1973
Principal, Exterior Prime, Inc.
President, Gordon Automotive Ventures Inc., Tarpon Springs, FL
Adjunct Instructor, University of Florida College of Journalism and Communications, Gainesville, FL
Email: pgordon@experiorprime.com
Paul Gordon currently serves as an Adjunct Instructor at UF’s CJC, teaching Media Sales and Marketing, as he has since 2007. He also continues to serve as principal of Experior Prime Inc., a media sales and marketing consultancy. Recently, Gordon started an web-based automotive retail business, www.clearviewautosales.com, which relies on internet traffic and marketing to sell mid and highline automobiles.
Gordon, a 25-year Cox Enterprises employee, retired as Executive Vice President of Marketing & Sales at Cox Target Media, in 2007. Gordon was Regional Vice President at CableRep, a division of Cox Communications from 1996-2000. Gordon served in a variety of other management positions in Cox from 1983-1996, including Director of Advertising Sales and Advertising Sales Manager. He served as a member of the Committee on Local Audience Measurement and the Committee on National Sales and Advertising for the Cable Advertising Bureau and received the President’s Award for career achievement from that organization. He also has served on the Customer Advisory Committee for Arbitron, Scarborough and Nielson research services.
Gordon continues to serve on the University of Florida’s Telecommunications Advisory Council. He is also a member of the Direct Marketing Association. He holds a bachelor’s and master’s degree (ABT) from the Florida Atlantic University.
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