PUR 4933 - Seminar: Issues in Public Relations
Catalog description:
This course is a seminar. By definition, it is a course based on analysis and discussion. In this class, we will thoroughly examine the trends, policies, principles and ethics of the public relations profession. This course is an upper level elective designed to prepare students to make the transition into the professional practice by providing a framework for critical decision making. At the end of this course, students should be able to: understand the role of ethics in daily public relations activities; understand the need for ethical decision-making in public relations management and strategy; analyze the factors that influence ethics; answer challenging questions regarding ethical decision making in public relations; raise issues of ethics to be addressed by the profession.
Credits: 2
Prerequisites: Open only to seniors in public relations near graduation, or approval of instructor.
Semesters this course is offered: Fall, Spring
The Campaign for the University of Florida